Ronald Maas
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Ronald Maas Email & Phone Number

Change Management • Scaled Agile • Digital Transformation • Lean Management • Future Proof Organizing at The HEINEKEN Company
Location: Lisse, South Holland, Netherlands 14 work roles 4 schools
1 work email found @heineken.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Change Management • Scaled Agile • Digital Transformation • Lean Management • Future Proof Organizing
Location
Lisse, South Holland, Netherlands
Company size

Who is Ronald Maas? Overview

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Quick answer

Ronald Maas is listed as Change Management • Scaled Agile • Digital Transformation • Lean Management • Future Proof Organizing at The HEINEKEN Company, a with 12079 employees, based in Lisse, South Holland, Netherlands. AeroLeads shows a work email signal at heineken.com and a matched LinkedIn profile for Ronald Maas.

Ronald Maas previously worked as Transformation Director at . and Global Manager Agile Project and Programma Management at The Heineken Company. Ronald Maas holds Change Management from Vu University Amsterdam.

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Email format at The HEINEKEN Company

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{first}.{last}@heineken.com
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Profile bio

About Ronald Maas

I am a passionate senior transformation manager and change expert with over 20 years of experience. Proven success in developing change approaches. Building change capacity by connecting people and by creating a vision with clear goals. Good in releasing energy in different groups. Like to stand by the troops and like to be part of it. Driven by integral, multidisciplinary issues. Being creative and problem-solver: converting complex issues into a impactful and successful approach.My knowledge in the field of organizational development is distinctive, with a shift in structure over recent years into behavioral and cultural questions. Also through my knowledge and experience with agile & lean transformations I know and share the importance of sustainable change: changes must be embedded in the behavior of leaders, in a clear vision and within the structure and culture of organizations. As part of my passion for organizational development I am highly interested in the challenges of futureproof organizations, like the digital transformation, the thrive towards innovation and the “capability shifts” in organizations.

Listed skills include Change Management, Management Consulting, Process Management, Banking, and 8 others.

Current workplace

Ronald Maas's current company

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The HEINEKEN Company
The Heineken Company
Change Management • Scaled Agile • Digital Transformation • Lean Management • Future Proof Organizing
netherlands
Employees
12079
AeroLeads page
14 roles · 31 years

Ronald Maas work experience

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Transformation Director

Current
.
Sep 2024 - Present

Global Manager Agile Project And Programma Management

Current

Amsterdam, North Holland, Netherlands

Apr 2020 - Present

Interim Director Agile Transformation

Amsterdam, North Holland, Netherlands

Aug 2020 - Sep 2024

Owner

Current
The Transition Coalition

London, United Kingdom / Amsterdam, The Netherlands

Aug 2019 - Present

Scaled Agile Transformation Consultant

London

• Designing next phase of the scaled agile transformation plan, in which an organization of 18000 persons were in scope • Designing and implementing the capability building approach, as part of the transformation approach • Setting up a continuous Learning Organisation

Aug 2019 - Jan 2020

Director Change Management

Amsterdam

• Responsible for designing and implementing the integral change programme, in which an organization of 5000 persons were in scope (over 500 scrum teams)• Designing and developing various interventions as part of the change programme, from the level of ExCo to the scrum teams• Manager of senior coaches and consultants (total span of control of 50 people)• Chairing the transformation coalition of senior managers (MD-level, ExCo-1)• Important results and achievements in this period are:•Developing the vision on change ("what is the essence of this change?") and the integral change approach• Functioning Chapters / Circles (including Agile Circle, Grid Leader Circle) aimed at knowledge sharing, leadership development, encouraging ownership of the joint change assignment• Reorganization process with 3500 persons in scope; step-change in this transformation by implementing the new organization• Develop and implement the change strategy aimed at stimulating and transforming to a learning organization• Realization of an Agile organization, in different phases of maturity

Jan 2016 - Jul 2019

Programme Manager Tops2020

Amsterdam

• Leading the integral change programme of TOPS (COO, IT and Operations) (scope: 4000 persons)• Developing and implementing the organization structure• Redesigning and implementing the target operating model (managing of the value streams, start Scaled Agile)• Redesigning the performance management system based on the OGSM methodology• Developing the culture and leadership programme

2014 - 2016 ~2 yrs

Head Of The Lean Transformation Retail Bank (Customer Excellence)

Amsterdam

• Leading the lean management transformation within Retail Bank• Head of the department Customer Excellence, with 45 lean-six sigma consultants• Co-initiator of the lean management initiative of ABN AMRO

2011 - 2014 ~3 yrs

Business Process Owner Client Processes Retail Banking

Amsterdam

• Member of the management team of the COO Retail and Private banking• End-to-end responsible for the Customer Processes and Generic Services (performance and compliancy) (Customer Journey's)• Responsible for the execution of the change portfolio in this domain• Responsible for the tactical maintenance and continuous improvements of the client processes

2010 - 2011 ~1 yr

Senior Business Manager Organization & Process Development (Svp)

Amsterdam

• Head of Center of Practice with 40 process engineers and lean-six sigma consultants• Responsible for developing the expertise and capability of process engineer and lean consultants

2007 - 2010 ~3 yrs

Consultant

O&I
1997 - 2000 ~3 yrs

Change Consultant

1996 - 1997 ~1 yr
Team & coworkers

Colleagues at The HEINEKEN Company

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4 education records

Ronald Maas education

High School

Fioretti College Lisse
FAQ

Frequently asked questions about Ronald Maas

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What company does Ronald Maas work for?

Ronald Maas works for The HEINEKEN Company.

What is Ronald Maas's role at The HEINEKEN Company?

Ronald Maas is listed as Change Management • Scaled Agile • Digital Transformation • Lean Management • Future Proof Organizing at The HEINEKEN Company.

What is Ronald Maas's email address?

AeroLeads has found 1 work email signal at @heineken.com for Ronald Maas at The HEINEKEN Company.

Where is Ronald Maas based?

Ronald Maas is based in Lisse, South Holland, Netherlands while working with The HEINEKEN Company.

What companies has Ronald Maas worked for?

Ronald Maas has worked for ., The Heineken Company, The Transition Coalition, Lloyds Banking Group, and Abn Amro.

Who are Ronald Maas's colleagues at The HEINEKEN Company?

Ronald Maas's colleagues at The HEINEKEN Company include Mariana Boller, Javier San Román, Marcelo Venâncio, Tyler Fayard, and Mauren Paulette Silie Pou.

How can I contact Ronald Maas?

You can use AeroLeads to view verified contact signals for Ronald Maas at The HEINEKEN Company, including work email, phone, and LinkedIn data when available.

What schools did Ronald Maas attend?

Ronald Maas holds Change Management from Vu University Amsterdam.

What skills is Ronald Maas known for?

Ronald Maas is listed with skills including Change Management, Management Consulting, Process Management, Banking, Interim Management, Business Analysis, Management, and Coaching.

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