Part of the Engagement and Marketing Strategy team responsible for the marketing and communications of our youth programs to a global audience. - Slingshot Challenge- Externship- Photo Camp- Unplastify Club- Youth Alumni Newsletter

Manage and execute the development of digital communication, new marketing endeavors, and brand strategy within the organization to improve communication strategies and deliver innovative solutions to our customers. Responsible for overall communication strategies through managing website, print publications, e-mail marketing, digital display advertising, mobile application app, creation of landing pages, responsive design, brand awareness solutions, social media planning, and analytics in order to implement strategies and tactics across multiple platforms. Initiate the strategy, establishing key performance indicators, and executing digital marketing and social media initiatives/tactics to deliver brand awareness for the Department of Resident Life.

Provided direction for all marketing campaigns using website management, email marketing, customer segmentation, display advertising, social media marketing, SEO, and analytics for data measurement. Expanded multi-channel marketing strategies to drive up user acquisition, conversion, and retention to owned channels. • Established a strategic direction for digital recruitment marketing which increased the retention rate by 80% of students living in the residence halls. • Generated $35,000 in new revenue by providing project management, website management, digital strategy, and website accessibility to the Counseling Center department. • Initiated new email campaigns which increased response rate and click-throughs by 35%.

Hired to Fannie Mae’s online web marketing team to contribute to content management, web management, translating financial documents into Spanish, website development, assisted in the redesign of the FannieMae.com website, assistance with e-mail marketing campaigns, and creative marketing partnerships with financial institutions such as Bank of America, Wells Fargo, Nationwide Insurance and Black Entertainment Television.• Managed content strategy for the Fannie Mae website in English and Spanish. • Managed Black Entertainment Television’s Owning a Home website portal by creating content calendars, goals, and timelines. • Coordinated with employees and contractors to implement marketing techniques that aligned with the strategies of all parties involved.

Hired to Federal Student Aid office to contribute to website and content management, translating federal websites and documents into Spanish, enhancing and creating marketing materials, and designing print materials for consistent brand messaging.