As a Digital Marketing Executive for Username Investment Ltd, I am tasked with the following:- Generating content for social media platforms.- Digital Marketing - SEO; SEM; Google Ads; Facebook Ads; Social Media Marketing, Content, Email and SMS Marketing. - Developing online campaigns to drive brand awareness, lead generation, follower acquisition, engagement, website traffic.- Assisting in the design of marketing collateral.- Assisting in production of radio ads, press releases and securing TV spots for broadcast campaigns.- Conducting market research & consumer rating reports.- Monitoring and reporting on performance of marketing campaigns.- Assisting in organising company events.

I was tasked with the following:- Driving brand growth in order to grow market share in both the traditional and digital media space.- Developing content for the online media sites (Facebook, Twitter, Instagram, LinkedIn)- Coming up with marketing strategies- Managing company website

- Developing content for social media with the aim of growing the brand and creating awareness about the organization's activities.- Managing the social media pages.- Working with visual artists, performing artists and tech innovators, who are social change agents in the society, to promote their work guiding them to turn their crafts into a source of livelihood.- Assisting to organise company events including the Airtel-Sondeka Festival.- Carrying out interviews with clients/participants at company events.- Writing industry-related articles.- Managing company website.

I was in charge of customer relations, data base management and general dispatch of duties as per the Hotels and Restaurants Act and the Tourism Bill 2010.