Led and empowered a high-performing team of account managers to drive mobile app user acquisition (UA) growth for clients across fintech, food delivery, gaming, and entertainment industries. Built and nurtured strong relationships on both the demand (advertiser) and supply (OEMs, DSPs, direct publishers, incentivized networks) sides, creating a collaborative ecosystem that fueled growth and innovation.Championed cross-functional collaboration with Partnerships, Ad Operations, Sales… Show more Led and empowered a high-performing team of account managers to drive mobile app user acquisition (UA) growth for clients across fintech, food delivery, gaming, and entertainment industries. Built and nurtured strong relationships on both the demand (advertiser) and supply (OEMs, DSPs, direct publishers, incentivized networks) sides, creating a collaborative ecosystem that fueled growth and innovation.Championed cross-functional collaboration with Partnerships, Ad Operations, Sales, Marketing, and Product Managers to strengthen client relationships through innovative product enhancements and supply optimizations.Developed and implemented scalable SOPs for client reporting, quarterly business review (QBR) frameworks, OKR development and tracking, and interdepartmental training programs, resulting in increased team efficiency and output. Spearheaded initiatives projected to boost annual recurring revenue (ARR) by 30% in 2024 through a strategic mix of existing client growth, new client onboarding, and portfolio expansion. Show less

Led the Financial Services Customer Success vertical for Rokt, a $2.4B global leader in e-commerce post-transaction ad-tech, driving client strategy and revenue growth across brands including Wells Fargo, Discover, American Express, PayPal, Venmo and others.Designed and executed strategies that drove explosive revenue growth, surpassing revenue targets by 66% while meeting client KPIs for customer acquisition and revenue-per-transaction. Directed a cross-functional team of 20 to launch… Show more Led the Financial Services Customer Success vertical for Rokt, a $2.4B global leader in e-commerce post-transaction ad-tech, driving client strategy and revenue growth across brands including Wells Fargo, Discover, American Express, PayPal, Venmo and others.Designed and executed strategies that drove explosive revenue growth, surpassing revenue targets by 66% while meeting client KPIs for customer acquisition and revenue-per-transaction. Directed a cross-functional team of 20 to launch a first-in-market dynamic ad marketplace on the payment page, unlocking new monetization opportunities for partners and acquisition scale for advertisers.Expanded attribution and client-onboarding capabilities by spearheading Google Campaign Manager integration efforts and building the case for a secure tracking pixel tailored for financial institutions. Designed scalable frameworks, including account health scoring, client onboarding workflows, and standardized reporting, enabling consistent execution and measurable success across portfolios. Show less

Contracted by a leading online financial education & product marketplace responsible for driving growth and profitability through affiliate marketing campaigns, paid search, and SEO strategies. Designed improved OKR frameworks across all business units and sourced new profitable affiliate partnerships. Led market research to map marketplace competition, identify new customer relationships, and spearhead strategic planning for market differentiation via organic content, paid search, and UX… Show more Contracted by a leading online financial education & product marketplace responsible for driving growth and profitability through affiliate marketing campaigns, paid search, and SEO strategies. Designed improved OKR frameworks across all business units and sourced new profitable affiliate partnerships. Led market research to map marketplace competition, identify new customer relationships, and spearhead strategic planning for market differentiation via organic content, paid search, and UX design.✓ Directed the redesign and launch of a unified paid search and SEO strategy targeting lower-funnel high-intent search traffic, generating a 45% increase in paid search ROI.✓ Executed robust CRO testing to expand into new product verticals and increase performance metrics, surpassing revenue goals by 30% in Q4 and Q1.✓ Conducted negotiations for payout deals with affiliate partners across insurance, student loan, and investment industries, meeting client CPA targets while ensuring profitable relationships for LendEDU.✓ Partnered with the CTO to design a custom reporting dashboard, integrating data from multiple sources to provide instant insight into daily campaign ROI. Show less

Served in a client-facing role for the second-largest media group in the world, acting as a trusted advisor and main point of contact for executives of major consumer pharmaceutical and travel brands. Mentored and developed a team of eight paid search specialists and senior analysts and partnered with Paid Social, SEO, OTT, and Programmatic teams to plan and execute a $1.5B annual creative and media investment. Delivered quarterly business reviews (QBRs) to senior stakeholders, turning data… Show more Served in a client-facing role for the second-largest media group in the world, acting as a trusted advisor and main point of contact for executives of major consumer pharmaceutical and travel brands. Mentored and developed a team of eight paid search specialists and senior analysts and partnered with Paid Social, SEO, OTT, and Programmatic teams to plan and execute a $1.5B annual creative and media investment. Delivered quarterly business reviews (QBRs) to senior stakeholders, turning data into insights on progress against CPC, engagement, and share of voice goals, ensuring alignment with objectives and KPIs.✓ Executed and optimized efficiency of multimillion dollar digital media campaigns across paid search and retail media channels.✓ Facilitated the transfer of several high-profile Pfizer consumer brands into the GSK paid search portfolio from an outside agency.✓ Designed an actionable paid search keyword and content strategy for a leading supplement brand at the start of the COVID-19 pandemic, presenting and securing $3M to execute a consumer education campaign driving a 244% growth in sales.✓ Spearheaded a revenue-securing project to quantify the value of paid search keywords in driving high value actions on brand websites using Google Analytics action tagging capabilities, achieving a ~15% increase in paid search investments. Show less

Hired by the award-winning performance marketing agency to lead and grow paid search, social, and SEO campaigns across multibillion-dollar brands including Marriott, Energizer, Edgewell Personal Care, and AON Insurance. Provided high-touch support and up-to-date analytics to client brand managers by executing weekly calls to review CPA, CPC, and CPL performance metrics and adjust strategies to ensure achievement of KPI targets.✓ Created documentation on key business processes, including… Show more Hired by the award-winning performance marketing agency to lead and grow paid search, social, and SEO campaigns across multibillion-dollar brands including Marriott, Energizer, Edgewell Personal Care, and AON Insurance. Provided high-touch support and up-to-date analytics to client brand managers by executing weekly calls to review CPA, CPC, and CPL performance metrics and adjust strategies to ensure achievement of KPI targets.✓ Created documentation on key business processes, including an SEO process document outlining a structured and scalable approach to all SEO business at the agency.✓ Supported a multimillion dollar paid search pitch by promoting the benefits of a holistic SEO and SEM strategy within a single agency, generating more actionable cross-channel insights and driving increased campaign efficiency.✓ Pioneered an approach to quantifying the media value of organic search traffic using third-party tools including Ahrefs, SEMrush and Google Analytics leading to a 20% increase in SEO investment. Show less