Ensuring that the R-Biopharm Group brands, products, and services in food & feed analysis resonate with current and potential customers globally. Monitoring trends and market developments, analyzing the brand's target audiences, competitors, industry trends, and customer feedback in order to identify the market's gaps and needs. Defining the brand's positioning, value proposition, personality, and voice, developing and executing marketing strategies for the R-Biopharm Group in the field of food and feed analysis globally. Create and disseminate valuable content, tell a story that connects with target audiences and communities. • Market research and trend monitoring in the food and feed analysis market• Strategy development and implementation• Content creation, dissemination and brand communication• Story telling, educating, coaching• Performance analysis

• Build, inspire and manage a previously hardly visible marketing team of professionals in digital marketing, graphic design and video marketing. Set goals and objectives for team members, develop and implement procedures, support, introduce new tools and tactics. Managed the implementation of a new digital asset management system (CAVOK).• Develop and implement a corporate digital marketing strategy. Managed the development and implementation of a new website and subsequent implementation of a marketing automation tool (Hubspot).• Develop and manage a content marketing strategy for the food diagnostics division. Manage the editorial and event calendar• Co-write productgroup marketing plans for the food diagnostics division together with product management, coach product managers regarding (development) marketing strategies, create, manage and implement marketing action plans specific product(groups). • Develop and deploy new marketing related procedures, tools and tactics.• Speaker and presenter at international symposia, conferences and workshops.

• Develop and implement marketing action plans food & feed diagnostics.• Initiate and manage (digital) marketing projects within food & feed diagnostics division.• Increase brand recognition in food testing market. • Speaker and presenter at international symposia, conferences and workshops.

• International sales manager for international sales of food diagnostics. • Management of an international distributor network.

Area sales manager food & feed diagnostics in the Netherlands

Development and application support for collagen products

Sales manager laboratory services (food)

Product management plant proteins.

Sales food diagnostics (Netherlands)

Market development food microbiology diagnostics, technical service, sales