Ronaldo Onosaki Email & Phone Number

Piracicaba, São Paulo, Brazil

Strategy & Marketing consultant focused in driving business growth and profitability across diverse industries, such as agriculture, biotechnology and energy.

Brazil

• Strategy development and implementation (15 years to budget), leading the process coordination with all areas using Objectives and Key Results framework (OKRs). Environmental, Social and Governance (ESG) and Innovation focused on the customer were key pillars. • Management of competitive intelligence and partnerships (customers, competitors and market)• Design and implementation of pricing strategy, policies and processes

São Paulo, Brazil

• Sugarcane artificial seeds business plan design and implementation (business model, value pricing, funding).• Management of competitive intelligence (customers, competitors and market).• Analysis, valuation (discounted cash flow, multiples, etc.) and negotiation of potential partnerships.• Support in equity story development for initial public offering.

Piracicaba Area, Brazil

• Full P&L responsibility on Seeds and Traits Businesses (commercially launched the 1st GM sugarcane worldwide) • Management of competitive intelligence (customers, competitors and market)• Management of entire product life cycle from strategic planning to stewardship activities• Development and implementation of a company-wide go-to-market plan, working with all departments to execute (Research & Development, Regulatory, Supply, Sales, Finance, Legal and Human Resources).• Analysis and negotiation of potential partnerships• Development of product pricing, distribution, positioning and promotional strategies

Piracicaba Area, Brazil

• Development leader of artificial seeds business• Business plan design and constant update to drive R&D efforts and maximize value creation• Partnerships evaluation and negotiation to access external technologies and/or know-how

Ribeirão Preto Area, Brazil

• Responsible for Brazil East Commercial Unit planning, budgeting and business intelligence (BI) – USD 600m annual sales• Competitor and market monitoring to anticipate trends and suggest actions• Strategic Agenda and Commercial Planning (target setting and results monitoring)

Ribeirão Preto Area, Brazil

• Development of crop protection 5 years strategy for sugar cane• Product Life Cycle Management of current and new crop protection products (branding, positioning, value pricing, planning)• Research and Development investments steering to create new products and solutions

São Paulo Area, Brazil

• Elaboration of long-term sugar cane strategy (15 years)• Design, evaluation and implementation of new business opportunities in sugar cane integrating technologies such as crop protection chemicals, seeds, biotechnology and germplasm/breeding• Development of innovative solutions through partnerships, distribution channels and new business models

• Project Management Office (PMO) structuring for the new sugar cane business unit• Stakeholder’s management through accurate communication• Development of structured process to co-create the mid/long-term strategy with leadership and cascade it down to the entire organization, assuring alignment with global/regional strategies

• Development of partnership model with mobile solutions providers• Partnerships with computers manufacturers (channel sharing and upselling)• Deployment and penetration of tracking and telemetry solutions

- Creation and update of an operational dashboard to analyse Regional results (gross adds, churn, net adds, traffic, revenues, costs, etc.)- Financial analysis of indicators to propose actions to improve company results (detailed breakdown such as subsidy per handset)- Top corporate contracts analysis and creation of commercial proposals- Business cases development for new opportunities- Competitive analysis elaboration (shared with Marketing)- Elaboration, control and analysis of Corporative Sales Budget (financial and operational)- Handset planning

• Identification and implementation of cost reduction initiatives for a major tire manufacturer• Brazilian market evaluation for global expansion of a multinational soft drinks company• Organizational restructuring of one of the largest mobile companies in Brazil• Processes and controls evaluation for Sarbanes-Oxley compliance• Development of budget and commercial plan for a telecommunications multinational• Strategic planning development for a multinational company• Implementation of key performance indicators for sales channels management• Analysis of the distribution model of a major tire manufacturer multinational

Industrial Engineering

Safari Da Liderança - Ultragaz (Parcial), Business Strategy

Executive Education, Competitive Strategy

Marketing And Sales Excellence

Certificate Iv, Business (Marketing)