Ronaldo Coffone Email & Phone Number

25 years of experience in Sales and Marketing for global B2B and B2C companies;Development and execution of B2B/B2C Sales Strategies and Market Intelligence;Personnel management, hands-on leadership, results-oriented performance, proactive, dynamic and enthusiastic communicator and excellent interpersonal skills;P&L analysis and elaboration of Sales Forecast;Restructuring direct and indirect Sales and Marketing team with an increase in marketing coverage and sales growth;Implementation S&OP process improving production timescales and optimizing inventories;Creation and implementation Sales and Marketing Process guaranteeing team congruity (weekly and monthly meetings, KPI goal monitoring, feedback, and others);Implementation market programs to increase sales generating effective results for the business;Commercial consulting to small and medium companies implementing routine management, goals, KPI´s, compensation, marketing and trade marketing strategies.Main Achievements50% increase in billing, from R$99 million to R$150 million, reducing sales costs by 15% through the management of regional cost centers; 100% increase in sales (as a consultant) implementing a new sales process (CRM, weekly meetings, agenda, KPI´s);Application new sales process increasing success rate by 10 ppts; Winner of the Telefônica bid in 2014 and 2016, each in the amount of R$35 million; Mapping of all client portfolios to more efficiently identify service and sale opportunities (Fusion Tables - Google Maps);

Listed skills include Sales Management, Market Research, Pricing, Trade Marketing, and 23 others.