Ronaldo Da Silva Email and Phone Number

-Build clear strategy to grow book of business across multiple commercial products – Display Advertising and Marketing Solutions, Sponsored Placements, Business Advantage, Meta-Search and Content Solutions.-Execute on the strategy by building strong sales pipelines, across multiple partners, markets and products.-Responsible for managing strategic partner relationships and driving revenue growth. -Represent the company in day-to-day partner contacts, growing revenue across the full suite of TripAdvisor commercial products and improving long term relationships to meet both team and department goals.-Develop and execute growth strategies; track and monitor performance; drive analysis to identify areas of risk and opportunity; foster strong relationships to avoid attrition.-Work with senior and day-to-day levels of management both with the partner and internal teams.-Develop the book of business by creating & regularly updating individual partner strategies & utilizing understanding of partner’s business issues, objectives & opportunities for growth.Tripadvisor, the world's largest travel guidance platform, helps hundreds of millions of people each month become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.

-Planned, developed and managed digital branding and promotional campaigns across a variety of travel endemic and non-endemic clients.-Offers included banners, ad solutions customized platforms (advertorials, dynamic banners, hubs, interactive banners and etc.) mobile ads, audience segmentation and retargeting on and off TripAdvisor opportunities. -Consistently exceeded quarterly revenue goals and finished Q1 FY17 at 125%.-Worked hand-in-hand with LATAM VP and Director of Sales in driving new revenue, developing new markets and relationships as well as growing existing ones. -Duties included strategically prospecting, presenting, selling and negotiating digital marketing solutions and contracts to corporations, such as: Palace Resorts, Melia Hotels International, LATAM Airline Group, Club Med, Marriott, Starwood Hotels & Resorts and agencies such as Havas, Starcom, Saatchi, Initiative, Mindshare, Ariadna, M8, Worldmedia, Forward Media, IPG Mediabrands, MEC, McCann, US Media Consulting, IMS Media Services and more.

-Planned, implemented and grew the international destination digital marketing sales effort, including all destinations within the Caribbean, Mexico, Central & South America regions.-Created sales collateral specifically for this vertical - one-sheets.-Consistently achieved and broke sales goals by 10%+.-Clients included Tourism Boards from numerous countries - Brazil, Colombia, Ecuador, Peru, Mexico, Panama, Costa Rica, Guatemala, Belize, Puerto Rico, Jamaica, Antigua & Barbuda, Barbados and more – and media agencies.

-Managed end to end clients’ brands marketing initiatives and creative strategies including ideation, execution, launch and metrics reporting. -Vigorously participated in the pursuit of new business playing a key leadership role in the Converse, Sears, Original Penguin and Cadbury’s Trident & Stride wins.-Worked across all media platforms: on-air, online including social media networks, OOH, magazines, events, product placement, mobile ads and apps, branded entertainment, catalogues and guerrilla marketing.-Successfully managed the development of strategic and creative communication supporting key business and brand initiatives: Remy’s “Things are Getting Interesting,” Remy’s Polychrome Book, SONY (Cyber-shot & HD cameras), Citibank (CD and CGT), MTV’s Spooky Series and Converse.-Oversaw Remy Martin’s 2010 launch of its first white spirit – Remy V – on Facebook, as well as in print, OOH and BTL. -Responsible for the liaising ideation and execution of Best Buy World Cup 2010 creative and media efforts and its respective partnership with Coca-Cola.-Liaised with internal/external media and digital groups to generate ideas and implement communication initiatives for clients: Remy Martin’s “getinteresting.com, Remy V, Best Buy / Univision and 3 SONY DI websites.-Lead client contact by liaising with, developing and conducting strategy presentations for executive management.

-Overall responsibility included meeting TV and web sales targets worth over U$1 million dollars.-Planed, developed and executed multiplatform sales strategies, multi-market opportunities and strategic alliances, including but not limited to TV, Events and Web.-Developed accounts as well as coached, motivated, and developed a dedicated team of 2 junior sales professionals.-Wrote proposals, RFPs and presentations. -Provided weekly, monthly and quarterly status reports.-Ensured coordination of client accounting with Plum accounting dept. and ad trafficking.-Managed ongoing accounts and developed relationships with existing clients to ensure highest quality client services experience.-Expanded advertiser base to new client categories: Spirits, Entertainment, Events and Interior Design.-Acted as a first-rate ambassador of Plum TV at meetings, events and throughout the community.

-Total sales portfolio management worth over $4.5 million dollars with a 15% sales increase year on year – on-air, digital and on-the-ground platforms. -Multi-sales and marketing partnerships responsibilities for different channels and their respective digital platforms and on-the-ground activities – MTV, Vh1 and Nickelodeon.-Involved in the planning, cross-selling and execution of consumer promotions, marketing partnerships and brand usage for leading advertisers involving on-air, digital sales and marketing (web 2.0 & social network), on-the-ground, brand entertainment, mobile components and consumer products.-Provided easy means for global, pan-regional and local marketers to reach diverse audiences via creative, integrated marketing solutions that had the flexibility to be implemented locally. -Brought in new business revenues in conjunction with Trade Marketing dept. exceeding the 1 MM dollar range (combined) by creating strategic advertising initiatives and “out-of-the-box” marketing promotions.

-Responsible for the development of new business and client services of traditional business with Fortune 500 clients.-Worked closely with MTV Networks Latin America senior management in executing strategic marketing partnerships as well as annual business plan to ensure meeting specific budget and marketing goals.-Part of the Ad Sales team responsible for the successful sponsorship sales of the 1st MTV Video Music Awards Latin America in 2002. Sold a sponsorship package to Coca-Cola. -Worked with advertising agencies, direct clients and internal staff to create strategic advertising and marketing platforms that assisted advertisers reach media and marketing objectives.-Oversaw the entire advertisement copy requirements process (including traffic) necessary for advertisers to secure on-air, on-the-ground or on-line presence.

-Investigated and prospected new business opportunities. Developed initial sales presentations, media plans and on-air promotions’ proposals.-Responsibilities included planning, coordination and packaging of media, sponsorship and promotional proposals for prospects and existing clients securing advertising budgets for direct manager.-Worked with all key departments (Marketing, Research, Programming, On-air Promos, New Business, Legal, etc.) to maximize communication and awareness of all selling tools.-Managed NIKE & SAMSUNG in an Account Executive capacity growing total investment on channel by 9% in 2 years.