Media And Sponsorship Coordinator
Current* Independent role within the Brand and Market Strategy department, responsible for crafting solution-oriented advertising campaigns that enhanced the brand visibility for a Pennsylvania based health insurance provider.* Oversee and allocate the organization’s annual media spend by collaborating directly with local and national sales managers. This approach ensured that our brand messaging effectively reached our intended audiences.* Articulate the vision of campaigns to in-house creative team and executives, ensuring alignment and clarity. * Nurture connections with senior business leaders outside of the organization and across varied communities, aiming to leverage fresh branding prospects.* Pioneer new sponsorship partrnerships that aligned seamlessly with the brand’s core values. * Assist internal departments by optimizing the advantages associated with sponsorships and paid media across various channels, via print, social media, digital, OOH, broadcast/cable TV, radio, and other forms of media.
