Ronald P. Berry Email and Phone Number
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Accomplished executive with a distinguished career in B2B and B2C digital commerce, specializing in devising and executing strategies that enhance customer engagement, market presence, revenue growth, and cost efficiency. Renowned for leadership in transformative initiatives and team development, I excel in driving substantial business growth through innovation and strategic vision. My core competencies include:• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: Expert in leading digital overhaul and eCommerce strategies, integrating AI innovations to optimize processes and market offerings.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Proficient in managing product life cycles, developing marketing strategies, and implementing performance management systems to achieve key business objectives.• 𝗖𝗵𝗮𝗻𝗴𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗥𝗶𝘀𝗸 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Skilled in steering organizations through change, effectively managing risks, and maintaining strategic focus, ensuring business resilience and success.• 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗧𝗲𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Excel in communicating with stakeholders at all levels and fostering high-performing, multidisciplinary teams committed to innovation and excellence.To support transformation in achieving solutions/restructuring objectives, I employ a structured approach/methodology.
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Co-Founder, Ai StartupArtificially Digital Llc May 2023 - PresentDurham , Nc, Us -
Managing DirectorBlack Angel Tech Fund Jan 2016 - PresentUsThe Black Angel Tech Fund GP I, LLC (BATF) seeks to createwealth opportunities by identifying and successfully completing early stageinvestments in world-class Blac-led technology companies. With our access toworld-class incubators, accelerators, and other tech savvy investor funds, BATF isable to spot great investments EARLY on in the Black techpreneur scene. -
Managing DirectorEastan Consulting Feb 2019 - Jun 2023• Advise customers on best practices to support and drive their digital transformation to attain supporting business case, increase revenue and market leadership while reducing costs.• Drove Marketing Digital Transformation for a technology company providing thought leadership and establishing best practices to improve and advance marketing processes and supporting solutions.- Built a high performing global Marketing Digital Transformation (DT) team.- Developed a DT aligned strategy, roadmap, and plans for transforming global marketing.- Revamped Marketing Technology infrastructure and investments across North America, Europe, and Asia.- Developed and instituted a Marketing Return on Investment (MROI) performance model and framework to facilitate business case capture and attainment.- Transformed Marketing DT to employ an operational strategy, governance, and roadmap prioritized around customer requirements and business case impact (improved MROI, reduced costs).- Led team to rearchitect company’s B2B digital experience to transform customer digital journeys and experiences. The expected return of the project is ↑$600M - $6B and improved NPS.• Revamped go-to-market strategy for entrepreneurship platform resulting in a 20% increase in user conference attendees and a 25% increase in sponsorship revenue. • Developed and implemented business models and go-to-market strategies for an online cosmetic company. To date, efforts have resulted in 68% increase in sales and 41% increase in online store sessions.
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Vice President Of Product Management, Macys.ComMacy'S Sep 2017 - Feb 2019New York, Ny, Us• Brought in to improve company’s eCommerce offering to address growing customer requirements to shop online and improve internal value chain efficiencies. • Developed product strategy and aligned Digital Marketing, Discovery and Selection, and Customer Management teams around it to deliver an improved customer shopping experience.• Streamlined customer discovery and selection shopping solution achieving $90.6M increase in revenue.• Led redesign of website, in partnership with UX team, improving order conversion and click-through rate, resulting in 16.4% increase in online sales. -
Head Of Digital ItLatam Airlines Oct 2015 - Feb 2017Las Condes, Región Metropolitana De Santiago, Cl• Hired to develop new Digital IT group to reengineer company’s digital solutions to improve customer experiences significantly thereby increasing revenue and reducing costs. Scaled new Digital IT group from 6 to 26 teams (275 team members across 5 countries) to deliver new passenger digital experience faster and more efficiently and effectively. • Implemented new booking solution (QPX) resulting in an increase of $339M in booking and ancillary revenue.• Deployed new call center solution resulting in a $123.1M reduction in selling and call center related costs.• Slashed the time to market of digital solutions by six months with a 122% increase in digital team productivity by implementing Agile practice (2-week iterative development). -
Director, Global Marketing, Microsoft FinancingMicrosoft Jan 2011 - Jun 2015Redmond, Washington, Us• Brought into revamp Microsoft Financing (MSF) marketing efforts reintroducing MSF to market (out of market for 6 months), and drive usage and inclusion of MSF with customer purchases. • Rebranded Microsoft Financing to Microsoft Payment Solutions and revised bill-of-materials to improve MSF alignment with corporate priorities and increase utilization of Microsoft Financing.• Developed readiness content for Microsoft internal teams amplifying deals submitted by 48% with MSF leading to a 121% increase in financed revenue via deal conversion.• Developed global partner strategy and led partner business development efforts in North America resulting in a 37% CAGR in financed revenue by partners.• Created digital marketing strategy (employing SEO) improving web property design and social media campaigns resulting in a 226% increase in web property traffic. -
Director, Product Strategy For Small And Medium-Sized Businesses (Smb)Oracle Corporation Oct 2006 - Jan 2011Austin, Texas, Us• Hired to devise go-to-market and product strategies across Oracle's organic and acquired product portfolio to increase revenue and market share in the mid-market.• Defined go-to-market strategy and pricing model for Oracle application portfolio. Product strategy recognized for substantial contribution to midmarket revenue share increase of $300M over 3 years, a 15% CAGR.• Launched and led 19-Member Midmarket Customer Strategy Council, an affinity forum for strategic customers and partners, to provide guidance on Oracle’s midmarket product roadmap and go-to-market strategy. -
Vice-President, Product ManagementViewlocity, Inc. Feb 2000 - Oct 2006Managed international product management, customer support, and quality assurance teams for Viewlocity’s web-based supply chain management visibility application solutions. -
Senior Manager, Product MarketingNexstep, Inc. Sep 1999 - Feb 2000InLed Product Marketing and managed several custom online retail fulfillment solution projects. Viewlocity acquired NEXstep in February 2000. -
Senior ConsultantErnst & Young Sep 1995 - Sep 1999London, GbLed supply chain reengineering initiatives for several Fortune 500 customers. -
ConsultantAltro Solutions, Inc. Jun 1994 - Sep 1995Managed several project initiatives specializing in content-rich order management solutions. Altro was acquired by Burntsand.
Ronald P. Berry Skills
Ronald P. Berry Education Details
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The Wharton SchoolStrategic Management -
Stanford UniversityIndustrial Engineering
Frequently Asked Questions about Ronald P. Berry
What company does Ronald P. Berry work for?
Ronald P. Berry works for Artificially Digital Llc
What is Ronald P. Berry's role at the current company?
Ronald P. Berry's current role is Co-Founder, Artificially Digital.
What is Ronald P. Berry's email address?
Ronald P. Berry's email address is ro****@****mni.org
What is Ronald P. Berry's direct phone number?
Ronald P. Berry's direct phone number is +191654*****
What schools did Ronald P. Berry attend?
Ronald P. Berry attended The Wharton School, Stanford University.
What skills is Ronald P. Berry known for?
Ronald P. Berry has skills like Product Management, Strategy, Management, Competitive Analysis, Product Marketing, Cross Functional Team Leadership, Program Management, Leadership, Business Development, Management Consulting, Business Intelligence, Go To Market Strategy.
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