Co-Founder of Parceros United - lifestyle brand promoting diversity, unity, and Latine culture through the beautiful game.Key Accomplishments: • During our 40-day 2024 Copa America campaign, Parceros United’s earned over 28,000,000 organic impressions and received nearly 3,000,000 engagements with a community growth of 49.5%.• Parceros United hosted in-person activations in six hosts cities across the United States,gathering an average attendance of 500 people across ten events.• Parceros United’s ‘Feed a Family in Colombia’ campaign fed 400 families and hosted community breakfasts in underserved communities in Medellin, Cali, and Buenaventura, Colombia.• Partnered with an array of organizations such as the New York Red Bulls, Umbro, Stella Artois, DirecTV, Warner Music LatAm, Worldsoccershop.com to amplify community outreach.

Focused on identifying and addressing process inefficiencies, streamlining workflows to enhance supply chain integration. I leveraged AI technologies to automate tasks, improving operational efficiency. Additionally, I collaborated with the SBE Entertainment Group as a supply chain consultant, and worked with K-12 foodservice providers to develop empanadas that met school district standards, securing major accounts.

• Developed and executed digital strategies to boost brand awareness and engagement.• Standardized brand assets for consistent messaging across platforms.• Launched e-commerce extension and managed key brand partnerships.• Created engaging content to build brand loyalty and drive results through digital campaigns and influencer collaborations.

• Assisted in creating a positive space for engagement for nearly 7.5 million followers on Qatar2023en (formerly Roadto2022en) channels.• Evaluated social performance across multiple KPI’s; increased weekly engagement on all platforms by over 275% Y/Y.• Took the lead in day-to-day posting and community management on Twitter, Instagram and Facebook.• Content ideation, provide engaging copy, graphic and video design, posting in a timely fashion.• Increased total followers from 3.1mto 7.4m with a 2022 weekly median of 7.9m impressions and 1.1m engagements.

Accredited sports journalist for Major League Soccer and The Confederation of North, Central America, and Caribbean Association football. Bilingual sports commentator for over four years.