Ron Johnson Email & Phone Number

Pasadena, CA, US

Gardena, California, US

• Successfully managed a portfolio of industrial real estate through one of the most difficult real estate markets in Southern California history.
• Renovated and repositioned industrial real estate to maximize value and return on assets.
• Negotiated leases with new and existing tenants covering approximately 400,000 square feet.
• Spearheaded a 2-year legal action against a multinational tenant resulting in a favorable $3 millionsettlement minutes before opening arguments were scheduled to commence.
• Organized teams of lawyers, construction experts, environmental experts and appraisers to construct a legal case against and refute counter claims made by the firm’s major tenant.
• Negotiated the sale of 6.8 acres of “Superfund” property in the San Gabriel Valley to a foreign buyer.

Baldwin Park, US

South Gate, California, US

• Direct all facets of business for Southern California’s leading interior demolition company. Ranked 40th largest contractor in Southern California by LA Business Journal.
• Developed and implemented sales, marketing and operational changes resulting in a 22% increase in Gross Margin and a 231% in Net Income for the 2019 calendar year and a first quarter 2020 Revenue increase of 46% and.
• Drafted a 3 year strategic plan to better diversify the company’s customer base and expand service offerings.
• Established an outside advisory board with leaders from the fields of subcontracting, construction management, employment law, and private equity.
• Spearheaded all real estate transactions involving company owned assets highlighted by securing a 10 year lease and development project with Amazon and a $70M ground lease for construction of a green energy facility.
• Formulated quantitative measures to provide vastly improved visibility into the efficiency of sales and operations.

• Operated an independent residential real estate investment company.
• Identified and capitalized on a unique senior housing need in Orange County California.
• Acquired, redeveloped and resold residential real estate to the senior and assisted living niche.
• Created redevelopment strategies and product positioning to maximize return on invested capital.
• Oversaw all aspects of residential redevelopment projects.
• Negotiated construction contracts with contractors and tradesmen.

• Utilized marketing and sales skills to develop, test market and launch an online recipe planning solution that bridged the gap between consumers, CPG companies, and grocery retailers. Key member of a 4-person team that.
• Created and delivered sales presentations to grocery retailers in the western United States including Ralphs, Food 4 Less, Fry’s, Bashas’, Smiths, Trader Joes, Stater Bros., HEB, Randalls, Brookshire Grocery, Garlands.
• Established product pricing based on customer benefit analysis thereby providing greater price discrimination and larger dollar contribution.
• Constructed multi-discriminate product contribution model used to optimize marketing mix and maximize product dollar contribution.
• Developed product features based on field research thereby ensuring delivery of important benefits to the customer.
• Produced product-positioning strategy for core products that lead to clearer understanding of points of differentiation and target customer segment.

• Formulated and executed all marketing and branding strategies for a leading premium foodservice chocolatier. Leveraged extensive knowledge of niche markets to achieve 24% compounded revenue growth.
• Directed all marketing and branding activities and reported directly to the CEO.
• Developed and executed the corporate marketing plan including extensive trade advertising, direct mail, PR events, trade shows, and new product launches.
• Accountable for P&L management for all product lines.
• Utilized multidimensional scaling techniques; better identifying the target market, their needs, and the company’s optimal market position.
• Developed statistical market forecasting models utilizing multiple regression analysis, thusoptimizing inventory levels and allowing for redirection of production resources.

• Directed all foodservice marketing and branding efforts and 30 regional foodservice brokers for a leader in the dynamic Mexican food market segment.
• Consistently achieved annual foodservice dollar and case growth.
• Created and implemented the divisional marketing plan, sales goals, and budgets.
• Conducted broker and distributor sales meetings including on-going product training.
• Initiated category share research on foodservice salsa products resulting in better identification ofgeographic and product sales opportunities.

Master Of Business Administration (Mba)

Ba, Communications

Education record