Ronald Varela Email & Phone Number

Dallas-Fort Worth Metroplex

I collaborate with product development and marketing to conceptualize and design trading cards, digital graphics and motion design projects, applying color theory, typography, and layout under creative direction.Executed a successful redesign of the company's website using Webflow, significantly enhancing SEO and content management, resulting in a more than 200% increase in search impact and daily visits.Redesigned the redemption platform and processes alongside developers, improving UX based on user feedback, which led to a 60% increase in redemption processing and a 45% decrease in customer support inquiries.Led the development of 2D and 3D motion animations for Leaf's first NFT release with After Effects and Cinema 4D, achieving a sell-out in less than an hour.

I participate in diverse creative projects spanning digital and print mediums across various industries.Some clients I have worked with include CAIL, DSA, and music engineer Mr. Earcandy.Produced a variety of design work, including brochures, motion design reels, social media graphics, and logo design.

Plano, Texas, United States