Membro do conselho consultivo do Hub Inovação da Faculdade São Leopoldo Mandic

Multinational leader in software solutions for Retail in Brazil, acquired by Stone Co. in 2020. Revenue: R$ 1.5Bi in 2022.Responsible for managing ERP/POS/CRM/Mobile software operations for Omnichannel Retail in the Clothing, Beauty, Perfumery and Cosmetics, Optics, Footwear, Food and Education verticals, 40k stores, 5k customers, P&L ~R$ 400MM, ~1,000 employees and 120 franchises.I established growth and differentiation strategies for each Business Unit (BU) and implemented an execution framework based on a high-performance culture to monitor and drive results.Supervised the incorporation of 5 acquired companies, promoting cost synergies, channel integration and scaling net revenue.Led the implementation of the “4 Disciplines of Execution” (4DX) method, training more than 200 leaders and their teams, and achieving breakthrough results in the Commercial, Services, Customer Service and R&D areas. Case registered in the 2nd Portuguese edition of the book (p. 311-322) together with Latam, Renault and Sicredi.I created a cross channel structure, activating 120 franchises as a sales and delivery channel for the BUs, obtaining 25% to 50% of new sales in these BUs.Adapted the 4DX method in an express version for Franchises and led implementation in 120 franchises, achieving historic average growth of 40% per year in sales over 4 years.Recruited, developed and mentored Directors, carrying out the succession of founders and achieving growth in revenue, market share and EBITDA margin in the acquired operations.I led talent development programs, being awarded for my leading role in a program that trained 240 leaders in leadership paradigms, increasing L-NPS and E-NPS.Supported the definition and allocation of capital for product development projects, fostering innovation through “Love Features”.Participation in the Administrative Council of the companies Neomode and SimplesVet.

Multinational leader in the development of business solutions for companies of all sizes in Brazil and Latin America; one of the largest ERP providers in the world. Revenue: R$ 2.2 billion in 2017.Consumer Vice President (Retail and Distribution) - Responsible for creating the strategy and developing solutions for the Retail and Distribution sectors, managing a R$ 350 million P&L and over 900 employees.Accomplishments:• Unified the management of eight acquired operations with Totvs, proposing the vision, strategy and a balanced scorecard for the Business Unit; this standardized the communication of goals and aligned the strategic initiatives to all operations.• Defined Totvs’ positioning strategy for the retail sector by defining the solutions portfolio, developing innovative products and integrating startups to the environment; this enhanced Totvs’ presence in the group of retail technology suppliers.• Established strategic partnerships with the main associations and opinion makers of the retail sector; placed Totvs in the largest events of national retail; created showrooms (fashion, grocery and cosmetics) to demonstrate Totvs’ innovative solutions for the sector; and provided software technology for the first omnichannel store with several digital experiences in Brazil – the Omnistory - giving Totvs an unprecedented visibility.• Led back-office and Point-of-Sale (POS) solutions convergence projects; this created synergy, reduced operational costs by +20% and increased the investment capacity in R&D.

Leading ERP company for the distribution segment in Brazil; acquired by TOTVS in 2013. Revenue (2015): R$ 90 million.• Led, after the company’s founder exit, the operation with over 500 employees, defined and implemented strategies, involving the Commercial, Marketing, Services, R&D and Support sectors, overachieving margin goals in 2014 and 2015, reaching R$ 90 million in revenues. • Spread the feedback culture through a Leadership Qualification Program and strong internal communication; this ensured the Great Place to Work (GPTW) award in 2014 and 2015.• Implemented a digital marketing strategy by content creation and the customer journey management for a group of solutions, establishing relevant digital presence.• Structured a qualification program to 50 Totvs’ channels and to over 60 salespersons, in order to sell and implement products of the recently acquired PC Sistemas; this raised these channels’ revenue from zero to R$ 6 million in just two years.

• Developed a corporate processes office that was responsible for supporting the business areas to create, implement, automate and perform effective audits on their own processes.• Carried out an assessment of the support process by HDI Brasil and implemented a plan to increase the process maturity based on the gaps found, raising customer satisfaction and achieving NPS over 50.• Implemented PSA Changepoint tool, integrated with SalesForce, for service process management and customer support, automating workflows with BPMN.• We also implemented JIRA for managing R & D processes, integrated with Changepoint, connecting customer demands to software product delivery, allowing greater control of activities, reducing errors and rework, as well as improving the level of service for the client, contributing to the elevation of NPS.• Awarded as one of the three best innovation projects of SOFTEX’s Impact IT Innovation Program (2014), presenting an innovation process proposal for PC Sistemas and winning a a Silicon Valley trip and 30-hour national and internacional mentoring.

• Implemented Agile methodology with a team of more than 100 analysts (Business Analysts, Programmers and Testers) increasing the speed and quality of deliveries to customers.• Structured the R&D project office and obtained the “F” level certification in MPS.Br, which increased assertiveness in time and scope and improved customer satisfaction with software product deliveries.• Created innovative solutions to deliver more value to customers using technologies such as Mobility, Cloud, Analytics and Geoprocessing, among others; this increased recurring revenue in the operation. The solutions were offered in the SaaS model.

• Structured a project office and a standardized and optimized ERP implementation methodology, which costed 70% less than that of the competitors; this allowed sales to be scaled all over Brazil. More than 200 ERP projects were implemented per year between 2009 and 2013, with an average delivery satisfaction score of 9.0.• Formed a team of more than 70 consultants to deploy the ERP throughout the country, ensuring national coverage and reducing implementation costs for customers• Developed a training center to enable clients and employees to use the ERP solution, offered through classroom and e-learning training. As a result, travel costs for customers were reduced, implementation consultant’s productivity was increased and the level of knowledge of the support and R&D employees on the customer’s product and business was enhanced.

One of the largest construction companies in the Brazilian Middle-West region.• Implemented the ERP Factum, using Progress technology, in all companies departments. This allowed managing more than 100 public and private contracts, and automating tasks and integrating processes from commercial contract management to accounting.• Implemented the Lotus Notes tool (corporate email and workflows), connecting all work offices to the headquarters and automating 20 more workflows, reducing by 60% document processing time.• Replaced ERP Factum for Oracle Applications, automating processes and integrating information from all the group’s businesses (Construction, Real Estate, Retail and Agribusiness).

• Founded the first Colibri software reseller in Goiás (for bars, restaurants and fast-food chains). Sold, implemented and supported operations in more than 50 clients in Goiás and Distrito Federal.

• Designed and developed software to automate structural and road projects' technical drawings, using AutoLISP language in AutoCAD software. • Acquired equipment (workstations and plotters) to work with AutoCAD and enabled engineers to use project automation software. • Led changing culture process to CAD drawing, reducing technical drawings cost and delivery time by more than 70%.

* Refactored payroll algorithm, reducing the processing time by 10x and ensuring retention of the main customer of the product. * Developed software for scanning, storing and searching document images using innovative technology in scanners and image databases.