Business and product development for YOXO, supporting 100% base growth in 2022. Product strategy, features’ developments, partnerships with digital brands, budget management.

Assignments:- Assessment of market entry scenarios for a mobile money provider in Nigeria and Ethiopia.- Opportunity study for the launch of a mobile banking service by a Telco group in western Asia.- Research on mobile money interoperability models in emerging markets.- IoT product development for a Telco Group.- Strategy Design for the Wholesale activity of a Telco group in Slovakia- Article on the future of agriculture and mobile money in Africa.- Draft of a… Show more Assignments:- Assessment of market entry scenarios for a mobile money provider in Nigeria and Ethiopia.- Opportunity study for the launch of a mobile banking service by a Telco group in western Asia.- Research on mobile money interoperability models in emerging markets.- IoT product development for a Telco Group.- Strategy Design for the Wholesale activity of a Telco group in Slovakia- Article on the future of agriculture and mobile money in Africa.- Draft of a concept note for a holistic marketplace dedicated to small holder farmers in Sub-Saharan Africa. Show less

MISSIONS :- Product development : definition of product vision, roadmap management, creation of new product features in collaboration with a team of developers. Test and learn approach.- Marketing tool creation : agency brief, development of multiple marketing tools (social media, sms campaigns, POS displays, post-ers, leaflets, videos, sales pitch, dashboards, etc.)- Marketing Recommendations : KPIs analysis, identification of best practices, organization of workshops, trainings… Show more MISSIONS :- Product development : definition of product vision, roadmap management, creation of new product features in collaboration with a team of developers. Test and learn approach.- Marketing tool creation : agency brief, development of multiple marketing tools (social media, sms campaigns, POS displays, post-ers, leaflets, videos, sales pitch, dashboards, etc.)- Marketing Recommendations : KPIs analysis, identification of best practices, organization of workshops, trainings. Presentation to 19 affiliated countries.- Performance analysis : definition of goals and KPIs for 19 countries.RESULTS :- Revamp of a product (features, price, offer, positioning, customer journey) that led to an increase of +26% in revenues.- creation of a new product feature that led to an increase of +50% in the service subscriptions- launch of an internal campaign to promote the product among employees that resulted in 30% of employees using the service Show less

MISSIONS:- Product promotion and sell-out : marketing recommendations, sales analysis, benchmarking of competitors.- POS and merchandising : development and follow-up of advertising material for the POS- Project management : mobilization of other departments (sales, logistic, education, etc. ) and partner agencies to reach our objectives and meet our deadlinesRESULTS:Creation of a campaign (POS, Event, SocialMedia) to promote a product launch that generated 20K euros in… Show more MISSIONS:- Product promotion and sell-out : marketing recommendations, sales analysis, benchmarking of competitors.- POS and merchandising : development and follow-up of advertising material for the POS- Project management : mobilization of other departments (sales, logistic, education, etc. ) and partner agencies to reach our objectives and meet our deadlinesRESULTS:Creation of a campaign (POS, Event, SocialMedia) to promote a product launch that generated 20K euros in 3 months Show less

MISSIONS:- Creation of marketing tools : advertisements, video teasers, promotional operations, merchandising and sampling- Commercial meetings preparation : presentation of marketing strategies, sales pitch development- Consumer engagement : creation and development of a consumer magazineRESULTS:Full development and delivery of a consumer magazine in less than 3 months. 40K units sold

MISSIONS:- Responsible for the company's expansion onto French market:- Promotion of the company’s services to music labels.- Market research, market analysis.- Partnerships with blogs and web magazines.RESULTS:Convinced 5 magazines and 20 artists/lables to work with the company's solution