R. Perrotta Marketing & Strategy Experience. Insight. Results. Ron works with the management teams and boards of small and mid-sized businesses (SMBs) to help them develop effective strategies and plans to achieve their growth objectives. He also works with Marketing leaders to develop differentiated brand positioning, integrated marketing plans, and build their team’s capabilities. As an experienced facilitator, Ron brings an extensive CMO and General Management skill set acquired over his diverse B2C and B2B corporate experiences working in Consumer Packaged Goods, Beverage Alcohol, Grocery Products, OTC Pharmaceuticals and Telecom, Media & Technology (TMT). He has extensive experience leading strategic planning processes with management teams and their boards. With over 30 years’ experience, and 15+ years C-suite public company experience interacting with boards, investment community and media, Ron has a proven track record of transforming and scaling businesses, and possesses deep experience in strategy development, business planning, demand generation, customer acquisition & retention, subscription revenue management, product management, and brand equity building.Ron is also a certified corporate director (ICD.D). As a native Montrealer now living in Toronto, Ron is fluently bilingual and well acquainted with the different business and marketing realities in English and French Canada.