Director and producer of hundreds of TV ads and dramas.Director of the epic creation "The Journey to Jerusalem" - 100 drama films presented at the Wailing Wall, and "Human Sanctuary" screened permanently at the Israel Museum Shrine of the Book.Content developer and director of 15 museums and visitor's centers in Israel, china, Canada and Denmark.Creative director of advertising campaigns for leading organizations in the public sector.Directed 15 national elections in Israel and Europe, and won an international reputation as one of the campaigners that led the victory of PM Benjamin Netanyahu in '96 and PM Ehud Barak in '99.Directed prime time programs and designed major TV channels in Israel .