Ronald Balle Email & Phone Number

Elkins Park, Pa, Us

Ardmore, Pennsylvania, United States

• Played integral role in the creation of the management company and the design of the brand identity.• Researched and developed pro-formas and market analysis for potential new properties.• Pioneered social media playbook outlining brand social media strategy for use at all properties.• Mobilize the sales teams with a total of 10 sales people and manage revenue for all properties.• Evaluate weekly and quarterly sales reports for each property to inform sales and marketing strategy improvements.

Philadelphia, Pennsylvania, United States

• Spearheaded sales and marketing of a 333-room property with 6,350 SF of meeting space, as well as the lounge and restaurant.• Achieved annual revenue growth increase from $9 million per annum to $11 million per annum through transforming sales team segmentation to better suit the needs of the hotel.• Controlled revenue management on behalf of the GM and AGM and grew RevPAR Index between 5% and 8% each year. • Successfully supported the conversion of the property from a Crowne Plaza in the 3rd Quarter 2016 assisting with embedding of new brand identity.

Mt. Laurel, New Jersey, United States

• Led sales and marketing of a 281-room suburban property with 10,500 SF of meeting space and a 55,000 SF indoor water resort.• Supervised a team comprising of three sales managers, one catering director, two event managers, three water resort sales managers, two administrative assistants and one reservations manager.• Overhauled sales guidelines for the hotel sales office and the water resort sales office to drive revenue growth. • Devised revenue management strategies to successfully mesh the new water resort business with the existing corporate base business.• Coordinated quarterly marketing plans with the Area Director of Marketing.

Bensalem, Pennsylvania, United States

• Orchestrated sales and marketing of a 214-room suburban property with 5,500 SF of meeting space, as well as a lounge and restaurant.• Managed recruitment, hiring, training, development, and delegation of activities for three sales managers, one catering sales manager and one administrative assistant.• Designed and implemented the annual marketing plan and sales and marketing budget.• Acted as hotel representative in professional organizations, such as HSMAI and the BCCVB.• Serviced the hotel’s top accounts and assisted in prospecting for new transient and group business.• Coordinated and participated in weekly revenue management meetings, including updating the hotel’s reservations systems and training the Front Desk and Reservations staff on sales strategies.

Willow Grove, Pennsylvania, United States

• Completed franchise training and passed certification tests prior to store being allowed to open• Handled all store advertising and local store marketing.• Responsible for oversight of store operations, staffing and training, and store accounting

Cherry Hill, New Jersey, United States

• Executed sales and marketing of a 211-room suburban property with 17,000 SF of meeting space, as well as the lounge and restaurant.• Directed the activities of three sales managers, one catering director, one reservations manager and two administrative assistants.• Transferred to Holiday Inn Select Bucks County by company when property was sold.

Bensalem, Pennsylvania, United States

• Oversaw sales and marketing activities of a 272-room suburban property with 14,000 SF of meeting space, as well as the lounge, restaurant, and nightclub.• Motivated and led a team of four sales managers, one catering director and two administrative assistants.