Ron Beck Email & Phone Number

Bedford, Ma, Us

Bringing to market the entire AspenTech portfolio in the context of solutions, in particular end-to-end solutions for the hydrogen economy, emissions abatement, energy efficiency, and carbon capture and storage. Marketing Industrial AI solutions across the AspenTech portfolio including content strategy, development and delivery. Working with customers who lead in the sustainability sphere. Delivering thought leadership content in events globally: at events, in print, and online. Launched the AspenTech GHG emissions management solutions. Lead on hydrogen, carbon removal and decarbonization Also marketing our leading edge AI offerings.

Bedford, Ma, Us

Go-to-market strategy and execution for AspenTech's end-to-end solution for sustainability, optimization and energy transition.Driving companies toward increased organizational maturity in digitalization of process companies and the "smart plant" for refining, upstream, chemicals, pharmaceuticals and related industries, and the journey to the net zero sustainable enterprise. Effectively taking this to market incorporating messaging, segmentation of market, strategic and competitive positioning, customer technology maturity, and across an enterprise portfolio of products. Focused especially on energy industry strategies for sustainability, the smooth energy transition journey, and optimizing current assets to fund the coming energy transition.

Bedford, Ma, Us

Global industry marketing, Oil and Gas (Upstream and downstream) and EPC . Key objective is to elevate the organization's go to market model from product-focused to vertical market focused. Understand and anticipate industry trends. Increasing executive contact with customers, achieving better vehicle to understand customers key business challenges and priorities, align company's product strategies with vertical industry needs and value creators, and enable consultative selling while providing market thought leadership. Communicate business value of AspenTech solutions to refiners and upstream companies, using both content-marketing and conventional communication approaches. Be a "voice of the customer" for the energy industry within and across AspenTech.

Bedford, Ma, Us

Worldwide product marketing for aspenONE Engineering that enables the engineering of process plants. Major activities included; focus on excellence in content and execution; developed a team that tripled in size over two years; evolved marketing approach from individual activities to sustained campaigns; intensified use of Digital and online marketing approaches; developed the go to market approach, training and programs for a rapidly growing inside sales operation; achieved greater than 10% growth in business segment revenue each year.

Acton, Ma, Us

Published for 15 years the largest worldwide online news and information source for sport of squash. Through high quality content and online marketing, have developed this media outlet from startup to current position as largest in the market, with over 200,000 unique visitors per month. Introduced eCommerce business whose revenue has grown 30% per year for past three years. Developed partnerships with key vendors and with College Squash Association

College Squash Association is the governing body for men's and women's intercollegiate squash in North America. Role included administering college varsity and club intercollegiate play, national championship comprising over 1000 players and 100 teams, administering rankings, recruiting and managing sponsorships, and and recruitment of new teams. Helped build the professionalism of the organization that prepared it for eventual merging with US Squash.

Wallingford, Connecticut, Us

Responsible for all aspects of product marketing for this rapidly growing document management software provider. Developed 8 vertical marketing campaigns from scratch, to evolve the sales force and partner portfolio to transition from horizontal/product selling to vertical selling. Provided vertical market sales education to sales force and partners. Performed competitive analaysis and competitive pricing analysis, leading to changes in pricing model. Defined vertical market requirements for new generation SOA-based product.

Vertical go-to-market strategy development, business planning and marketing campaign execution for the pharmaceutical, chemical, oil and gas, utilities, and discrete manufacturing industries. Worked with outside strategy consultants to develop market penetration strategic plan for manufacturing industry. Develop comprehensive sales enablement materials. Developed and maintained vertical market content on website. Collaborative marketing with key ISV partners.

Tokyo, Jp

Built complete channel plan, performed channel recruitment, designed and executive joint marketing programs for a startup business unit introducing technical Windows NT workstation product. Developed strategic relationships with PTC (Parametric Technology) and Solidworks and their channels.

Houston, Texas, Us

Roles included Far Eastern workstations marketing (1 yr), global alliance manager PTC (1 yr), European workstations marketing based in Holland (3 yrs), European Chemical Expertise Center based in Holland (2 yrs), Process Industry Marketing - engineering solutions, ISV manager for EPC market, process engineering solutions, including AspenTech, Autodesk, Bentley, PTC, AVEVA, KBC, ICARUS, Zyqad, EA Systems, SimSci and others

Us

Industry manager for oil and gas (upstream and downstream) and power generation markets. Managed partnerships with E&P software partners ranging from seismic analysis and interpretation to plant design to cost estimating to oil and gas accounting. Managed equity investment in integrated interpretation program, "FINDER".

Maintained world top 20 ranking. Competed in 5 - 15 events yearly

Sold and project managed consulting programs, technology incubation, and lab and field analysis related to environmental policy, water quality and green energy technology. R&D development related to enhanced oil recovery and fluidized bed technology.Clients included US EPA Policy Planning, USGS, US FWS, US DOE, Nassau-Suffolk Planning Board. Authored policy reports on subjects ranging from waste treatment plant effectiveness, national water quality indices, offshore oil and gas effluents, heavy oil effluents, wind energy, and areawide waste treatment planning, impacts of oil development on coastal areas and wetlands, and wetland zone characterization.Marketed oil and gas services relating to enhanced oil recover and reservoir modeling. Evaluated oil properties for purchase. Supported Middle East and African agents.

Philadelphia, Pa, Us

Attained #5 US Ranking and national championships semi- finalist. Won over 20 tournaments

Ba, Biology

Education record