Not only building a brand from scratch, but this time, we're building a movement. In my role as ECD, I oversee all creative product and brand direction for The Good Pour and subsidiary enterprises while making sure our give-back mission stays front and center.Leaning on my years of marketing and branding experience, we are creating something new in retail. Through our upscale wine & spirits marketplace, customers of The Good Pour get to designate which charity a portion of OUR profits go to - with every purchase, every time. It's a movement we know will catch on. By carving out just a little more from the margins we can do so much more good in the world. All while having a good time - hosting, celebrating, enjoying what makes life fulfilling - sharing experiences and putting others first.

Ongoing brand development for small to mid-range companies in industries ranging from tech to hospitality, and non-profits including Camp Boggy Creek, Habitat for Humanity Greater Orlando, and SPACEcraft.

At UCF, I championed the University brand in collaboration with Communications and Marketing’s senior leadership. I led an award-winning 9-person marketing team of brand strategists, project managers, designers, copywriters, photographers, and videographers. In this role, I established and promoted an overarching vision for the brand and ongoing awareness campaigns, set expectations, and promoted collaboration among stakeholders across the nation’s second-largest public university.• Performed a complete overhaul of the University brand, which included not only new visual identity standards, college sub-brands, and a website for brand guidelines, but a complete research-led rebuild of the brand platform strategy and voice. Integrated the new brand into all aspects of university touchpoints and voice including recruitment material, national TV commercials, and experiential/environmental design.• Served as Creative Director of Pegasus magazine, overseeing the production of the award-winning magazine that’s produced three times a year from concept to mailing. Collaborated with editorial, creative, and web teams, freelance designers, and illustrators from ideation to layout. The magazine continually receives recognition, including national ADDY awards and CASE Circle of Excellence Awards. To view all 275+ awards, visit https://www.ucf.edu/pegasus/our-awards/• Led multi-team effort to create sub-brand for UCF’s state-of-the-art downtown Orlando campus. Multimedia project suite included custom environmental graphics and installations, community outreach tools, promotional and groundbreaking event materials, multi-media launch campaign, and bus fleet graphics.• Executed multiphase pivot of university commencement experience, including live-streamed and pre-produced video elements for virtual commencement ceremonies, social engagement tools, and design and production of over 15,000 custom-built, commemorative diploma/gift “gradboxes” for graduating students.

Push is a strategy-led, advertising/branding agency that specializes in helping organizations become modern, purpose-driven brands built for the digital age. From art director-turned creative leader, I oversaw creative strategy and direction for campaigns across TV, print, digital, and social as well as led rebranding and design efforts large and small.