Partner with all Financial Journey members to optimize their wealth, their lives and their future. Helping them accomplish their purpose while enjoying the journey.

Helping create, flesh out and implement transformative strategies for various customers.Specialty in Turn-arounds or transitions.Strategic planning and execution, innovation, or dealing with massive change

Assigned by owner and core investor to restructure the company and create value in order to grow from an average of $10 million of investment a year to $80 million.• Create new vision, mission, unique value proposition, positioning, and strategic plan.• Established new and larger partnerships with values-based investors.• On pace to achieve goal in 2024.

Leland's makes our cabins and sheds just for our customers, with care and respect. As an industry leader we strive to delight our customers with our amazing product. Please visit one of our websites or locations. Operating in 5 states with over 40 sales locations and 6 productions facilities.

Led Strategic Program Development, Vendor Selection and program implementation of PowerUp rewards credit card program. Then was called in a critical junctions to create additional plans, work with key vendor (Synchrony) to help stabilize portfolio or to develop future strategies from long term growth of the program and the overall business.

Connecting business owners and leaders in the U.S. to local believers in Israel. Finds ways for you to use your time, treasure and talents in a way that is a blessing to you and very meaningful in Israel. Please contact me if you have any interest in being involved.

Help build Insider Perks and the Insider Perks Credit Card program in coordination with the CMO, various advertising agencies, Synchrony Financial, and the At Home IT department. Led the overall Strategy and program development.

Partner with top Retail and Corporate Partners to improve current and new programs. Specialist in driving sales and profit through Breast Cancer promotions, while creating positive customer goodwill and employee engagement.

Lead Ace's GPR debit card portfolio, Ace Elite. Ace has one of the nations strongest and most active customer bases and is an industry leader in innovation and customer service. We utilize our 1,600 branches to best service our customers in addition to the traditional platforms of web and phone.

Alternative Financing to purchase key customer products like laptops and computers. Serving Ace's 3+ million customers through our 1750+ locations and the internet. Product offering currently under development

Enterprise role that cuts across all of the banks lines of business, including retail, commercial, business, wealth and mortgage. Primarily focused on creating synergies among the groups and understanding what key areas need to be addresses centrally.Lead Payments / Innovation council. Responsible for creating a pipe line of innovation relating to payments. Created complete enterprise wide payments strategy. Created governance structure that combines IT and business plans to ensure that time line and budgets are monitored and met. Created and launched stage gate process for each initiative in the bank.

Led consumer, small business, and co-brand credit card division with over 1.7 million customers, $7 billion in sales, and more than $3 billion in outstandings. Managed profitability and growth of card division by leading cross-functional units in order to achieve overall business unit profit plan.

Directed product development, customer value propositions, branding strategy, marketing research, customer profiling, and industry analysis for new business development as well as existing co-brand partners. Created successful business unit pipeline and sales strategies. • Signed and launched TJX (TJ Maxx and Marshalls) partnership, producing excess of 100,000 accounts in first year.• Led creation of value proposition and rewards for TJX, BMG, Carnival, and Kmart as well as prospects. • Served as relationship manager for Visa and MasterCard associations. Negotiated and signed partnership contracts valued at more than $30 million.• Created process to respond to high profile partnership opportunities, the first of which being Disney.

Director of Company Brands, Retail, Foodservice, and Healthcare, 1999-2000 Managed $500 Million nationally branded business consisting of International Delight™, Richs’™, Mocha Mix™, Second Nature™, and Naturally Yours™ product lines. Set strategic direction for brands and led team of brand managers. Oversaw major initiatives, held profit and loss responsibilities, and determined marketing plan. Directed $18 million marketing budget and provided direction for agency partners, including DDB, Landor, and BSMG.• Redefined positioning and strategy for largest brand, International Delight™ coffee creamers, resulting in new core product growth of 50% and net growth of 17%. • Produced strategic and female focused marketing plan, including TV, print, radio, PR and samples centered around the Academy Awards. Senior Brand Manager, Retail Grocery, Project Bullseye, 1998-1999 Drove project to define, create, and launch line of innovative, nutritionally enhanced premium milk products for sale through network of regional dairies. Produced a full-scale, nationally replicable marketing plan, including TV, print, and outdoor advertising as well as public relations.• Developed 114 ounce Smart Jug (U.S. patent 1999)Director of Brand Marketing, 1998Developed corporate marketing department. Coordinated large regional dairies with individual brands/products and combined sales of more than $6 Billion. Worked closely with chief executive officer and chief marketing officer to lead initiative creating umbrella brand, positioning, marketing guidelines, and sub-brands for corporation/regional dairies.• Launched single-serve milk initiatives for regional dairies, providing new graphics, new clear packaging, and region specific marketing plans, which successfully increased sales by 80%.Marketing Manager, Foodservice, Retail Deli, Health Care, and Bakery, 1997 Led marketing and brand management for products with more than $300 million in sales.

Marketing and product development for $70 million division consisting of frozen pizza, breakfast items, and nutritious snacks. Held marketing responsibilities for packaging, advertising, promotions, and sales activities with $3 million annual budget. Established partnerships with Winchells’ Donuts, Nickelodeon, Diamond Back, and K2. • Started brand of nutritious snacks, Power Alley, leading product development, branded packaging, point of sales, advertising, and sampling. Generated first-year sales of more than 9 million bars.