Marco Roncaglio Email & Phone Number

Madrid, Es

Madrid, Es

Amsterdam, North Holland, Netherlands

InDomo designs together with clients bespoke in-house marketing & media performance solutions that drive business and brand performance. Our solution to drive business impact and to build a high-performance organization at the same time.In the fast-changing digital environment, InDomo helps brands to elevate marketing to where it belongs: a critical business driver. We get the most of marketing together with our clients by driving immediate growth through bold strategy and practical implementation. Ensuring future growth by building a proven marketing operating model.We created a solution that drives business impact and builds a high-performance organization at the same time.We drive business growth by applying our go to market strategies and execution solutions, covering every stage of the customer journey, connecting bold strategy with seamless execution. We are always looking at maximizing clients’ marketing resources.We accelerate Amazon E-commerce & D2C success for our clients, with a unique strategic framework powered by proprietary technology (Commerce Lab)We propel CRM to new heights with effective acquisition & loyalty strategies translated into fast and impactful executions. We ensure future growth for our clients, by designing the most suitable operating model, implementing effective processes and providing the right governance to get the most out of their potential.Key clients: TPVision, Stanley Black & Decker, Miele, ING Bank, Algolia, Nestle, Nespresso, Versuni, Casa Shops, Auping, Bissell, Kuehne & Nagel (amongst others)As CEO & co-founder, I’m in charge of business development, strategy creation, activation, execution, and designing effective operating models. Created, developed and co-led InDomo from scratch. Employing around 20 professionals, operating with about 20 clients in 5 different countries.www.in-domo.nl

London, England, United Kingdom

London, England, United Kingdom

Professor at the Master in Managment at ESCP Business School in London. The Art and Science of Selling & Growth Hacking. This is 30 Hours course of the second semester that is part of the Marketing and entrepreneurship stream.

Amsterdam Area, Netherlands

Role and ResponsibilitiesResponsible for driving Omni-channels go-to-market strategies, plans and programs, including Brand marketing, advertising and media, digital marketing, e-Commerce, CRM and “Real Time” digital performance IN-HOUSE Media & Content capabilities, to continuously improve marketing ROI.Manage and guide implementation of a multi-million euro marketing budget in a Multi Billion Euro business.Activities and Accomplishments:- Built a team of 80+ Marketing, Digital Marketing, e-Commerce, CRM, Digital Media/Social Media and Shopper experts from scratch; work directly with top 15 Markets (U.S., EU, CEE, LATAM, China, India and rest of Asia). - Developed revolutionary IN-HOUSE new concept, “Real Time Marketing,” enabling major increases in marketing ROI based on data and deep analytics and IN-HOUSE agency capabilities around Strategy, Media, Creative, Analytics.- Driving digital transformation and focusing on Growth, introducing culture of rapid test and learn, developing growth hacking, growth teams. Introducing AGILE and SCRUM as part of culture.- Develop winning global 360s advertising campaigns, integrating TV and traditional channels with digital, search, social and e-commerce touchpoint.- Developed and executed Global Online Strategy for Personal Care Business Group, including Marketing Plan & Upstream Global Marketing campaigns for Product & Campaign launches. Provided Global Downstream Marketing/ Online Marketing & e-Commerce support through Local Activation plans. Conducted with Markets campaigns resulting + 20pt Market Share in Germany, +15pt in U.S., improved NPS by +15points in China. - Created CRM and Real-Time IN_HOSUE capabilities to impact campaigns while they’re happening, in order to increase Marketing ROI 2-5 times with a particular focus on developing e-commerce business with key retailers, especially with Amazon. Leading recently, data automation and A.I. to further drive marketing performance.

Amsterdam Area, Netherlands

Senior Director Digital & CRM Role and ResponsibilitiesGlobal Responsibility for driving digital marketing, sales and advertising spending productivity, managing a multi-million euro marketing budget in a 2+B Euro business. Activities and Accomplishments- Built a team of >30 Digital Marketing, eCommerce, Digital Media & Social Media specialists, from scratch. - Developed and executed Global Online Strategy for Personal Care Business Group, including Marketing Plan & Upstream Marketing for Product & Campaign launches. Provided Global Downstream Online Marketing & eCommerce support and activation through Local Activation plans. -Key Achievements: improved Campaign ROI 3-fold in Key Markets; grew Market Share + 20pt Market Share in Germany, +15pt in US. Improved NPS by +15points in China. Created Real-Time capabilities to impact campaigns while they’re happening, in order to increase Marketing spending Productivity 2-5 times with a particular focus on developing e-commerce business with key retailers, especially with Amazon and strategic partnership with Facebook, Instagram, Google, T-Mall and Amazon.

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

Role and Responsibilities:All Philips Consumer Businesses (10B+ Euros): responsible for online strategy and planning, web analytics, e-Commerce, direct sales, social media, Philips website & Philips e-shop, CRM, Search Marketing and e-Trade, including website and ecommerce performances/tracking and consumer surveys.Activities & Accomplishments- Developed and executed first comprehensive digital strategy and Annual Operating Plan, working closely with Design, IT, Global Advertising Agencies and various Business Units. - Developed globally Philips.com. Built development and activation team capabilities to enhance country communication and teamwork.- Grew e-commerce Philips Direct to Consumer business by strategizing/developing/launching New Global Philips Online Shop in 9 countries in 18 months. Managed 7 cross-functional work streams/50+ people to drive D2C Philips eCommerce.

London, United Kingdom

Marketing/ Merchandising manager for the ONLINE APPLE STORES in EMEA. ( 16 Countries).Role and Responsibilities- Soon after arriving at Apple, placed in charge of developing/executing the Marketing/Merchandising plan to maximise traffic, conversion and sales on all Apple Online Stores across Europe. (16 countries, 9 lang.). - Concurrently given sales and P&L responsibility for Apple’s Accessories Business, including all 3rd party accessories, comprising 200 Vendors relationships. Subsequently, created a new source of profit, by aggregating and reselling refurbished products.- Eventually responsible for Global and local sales promotion for E-commerce/online stores, Europe, Accessories, Category Manager, Refurbish business. Managed a team of 8 people.Activities and AccomplishmentsCreated double-digit growth annually in e-commerce; doubled size of the Accessories business; created a new category, the Refurbish Business that generated 25 MM euros in profit in year 1, while attracting new price-conscious consumers to the Apple franchise.

London, United Kingdom

Professor of Marketing at the MEB: Master’s in European Business“New Products Development” Course during the academic year 2005/2006 and 2006/2007 at The International Business School ESCP- EAP in London. This activity as professor at the school was done while I was working at Apple

Barcelona Area, Spain

Expedia.com / Hotels.com. Sales/ Customer care European Operations. (via Transcom)As BUSINESS MANAGER: I managed: 4 Sales/Customer care Managers, 1 Training and Quality Manager and 3 different Teams (65 people in total) both in sales and consumer care

Milan Area, Italy

In charge of the Brand and the P&L for the 6 Facial “skin care” product lines, “Make up” and the “Facial cleansing” brands. Achieved high single digit growth, developed 360 advertising campaigns and first digital campaign and CRM loyalty program. Created first integrated campaign, addressing both consumers and leading dermatologists.

Paris Area, France

Roles, Responsibilities and AccomplishmentsIn charge of worldwide development of Facial Cleansing Brand and the major Facial “skin care” brands (Hydration, Anti-ageing and Radiance); developed in-depth knowledge of European Markets and consumers. Successfully introduced International Brands, extensions, managed multiple product launches, including a new brand for women under 30, called Oligo 25. Renewed facial cleansing product range. Maximized cash value of hydration product line.

Paris Area, France

Role, Responsibilities and AccomplishmentsIn charge of 300 Pharmacies and Key Account Manager for 3 major Retail chains in/around Paris. Exceeded sales targets (Nr2 of 50). Exceeded sales targets. As a result, responsibility expanded to pharmacy/mass retail.Key Account Manager for Carrefour, Auchamp, Leclerc

Paris Area, France

Elaboration of advertising strategies, tenders and “New Business”.Worked for Kellogg's, Nestlé and Disney Channel.

Paris Area, France

Elaboration of advertising strategies. In charge of tenders. Development of an instrument of “New Business” based on post-modern “tribal” tendencies. Worked for Carrefour, Seb, and Ferrero.

Education record

Education record

Laurea/Master Degree