Ron Canfield Email & Phone Number

Oceanside, Ca, Us

Vista, California, United States

Vista, California, United States

Oceanside, California

Escondido, California

Directed an amazing marketing team that supported all go-to-market activities for 13 brands plus a white label program in the CPG space. Led brand development and go-to-market strategies for each. Launched dozens of new products and oversaw international branding campaigns for new market entry.

San Diego, California

Marketing consultant to companies with an emphasis on creating a marketing strategy and executing marketing operations projects. Wrote and pitched the business plan that helped a startup raise $10M in private equity.

Fountain Valley, Ca

Directed a department of 9 personnel to execute all marketing activities. Managed the multimillion dollar marketing budget for advertising, communications, and sales promotions while maintain brand continuity across all touchpoints. Managed all marketing communications including PR, social media and customer communications.

Vista, Ca

Managed upstream and downstream activities for 2 brands with 2500+ SKUs spread over 15 product lines, using Stage-Gate and the New Product Introduction (NPI) process. Oversaw the creation of all go-to-market collateral pieces. Conducted short and long-range budgeting and forecasting.

Fountain Valley, Ca

Managed all downstream marketing activities for more than 500 SKUs supporting 6 channels. This included all pre and post-launch execution such as advertising, email marketing, corporate communications, public relations, retail marketing, and social media.

Fountain Valley, Ca

Manager of global media relations, marketing communications and social media.

Managed the western region specialty car (Maybach, MacLaren, AMG) event & brand marketing account for Mercedes-Benz USA (MBUSA).