Ron Cantor Email & Phone Number

• As President for Comfy, Inc., a privately held Toy / Consumer Electronics / Consumer Durable Goods company, responsibilities include General Management, Sales, Sales Management, Marketing, Merchandising, Product.
• Appoint Sales Representatives and Distributors throughout the world.
• Personally call on key accounts in the US and in International markets.
• Developed a new brand identity for the company, and introduced new product lines that generated the largest increase in the company's history in 2009.
• Work with Licensors and negotiate Licensing Agreements.
• Attend and exhibit at trade shows in the US and in International markets.

US

• As Executive VP of Sales & Marketing / GM for the Toy Division of B2X, a privately held start-up Consumer Durable Goods Company, responsibilites included Sales, Sales Management, Marketing, Merchandising, Product.
• Appointed Sales Representatives and Distributors throughout the world.
• Personally called on key accounts in the US and in International markets.
• Launched the company's first product line in the retail marketplace.
• Worked with Licensors and negotiated Licensing Agreements.
• Attended and exhibited at trade shows in the US and in International markets.

• As President / CEO of Rainbow Concepts, a privately held, Toys / Gifts / Leisure Products / Consumer Durable Goods company, responsibilites included Sales, Sales Management, Marketing, Merchandising, Product.
• Appointed Sales Representatives and Distributors throughout the world.
• Personally called on key accounts in the US and in International markets.
• Developed new products / packaging / POP displays / catalogs / price lists.
• Worked with Licensors and negotiated Licensing Agreements.
• Attended and exhibited at trade shows in the US and in International markets.

• As President of Bucilla (a division of Dial), a leading Crafts / Leisure Products / Home Furnishings / Consumer Durable Goods company, responsibilites included Sales, Sales Management, Marketing, Merchandising, Product.
• Led the Turn-Around of the company. Restored the company to profitability after twelve (12) consecutive years of losses.
• Re-structured the Sales Force. As a result, the cost of sales was reduced and revenues & profits increased.
• Personally called on key accounts in the US
• Sold major accounts such as Walmart, Target, and K Mart for the first time in the company's 125 year history.
• Developed new products / packaging / POP displays / catalogs / price lists.

• As VP of Sales & Marketing for AMAV, a privately held Toys / Games / Arts & Crafts / Consumer Durable Goods company, responsibilites included Sales, Sales Management, Marketing, Merchandising, Product Development.
• Substantially increased sales and profits by penetrating major new accounts for the first time, including Walmart, Target, and Toys "R" Us. Sales for the company increased from $500,000 to $22 MM over a two year period.
• Re-structured the Sales Rep network; appointed new Sales Reps to open territories and replaced ineffective Sales Reps elsewhere.
• Developed new products and re-packaged the existing product line, resulting in a dramatic increase in distribution, revenues and profits.

Pawtucket, RI, US

• As Director of National Accounts for the Playskool division of HASBRO, responsibilities included Walmart, Target, Toys "R" Us, Sears, J.C. Penney, Woolworth, Military Sales, and Puerto Rico.
• Managed two (2) National Account Managers.
• Directed the field activities of a 24 person national sales force and 5 Regional Managers calling on National Account stores, regions, and districts.
• Consistently exceeded sales targets and goals.
• Led the sales force in sales vs quota in two consecutive years.
• Worked closely with the Marketing Department on Product Development, Private Label Programs, and Package Design.

Amsterdam, Nederlands, NL

Cincinnati, Ohio, US