In a world where technology creates distance between businesses and customers, true insight lies in genuine human connection. My mission is to help companies bridge this gap, fostering meaningful conversations that reveal the unfiltered needs, wants, and motivations of their customers. By aligning offerings with these authentic customer voices, businesses can unlock sustainable, customer-centric growth.As a growth-oriented chief marketing officer, I have deep experience driving success through integrated marketing campaigns, targeted branding initiatives, and creative execution. I have a record of achievement in scaling operations, developing and launching products, aligning offerings with market needs, generating demand, and working closely with customers. I foster innovation to drive continuous improvement, integrate actionable insights with transformation goals, and deliver value across the organization.Core areas of expertise:Customer Acquisition: Reach new audiences, grow customer base, improve market share, and scale revenue. Doubled Terra Dotta's revenue from $7M to $17M over 3 years.Market Insights: Innovative research approaches to align brand and offerings to underlying needs and aspirations of target audiences.Operational Excellence: Emphasize continuous improvement across business processes by creating a culture of investment in outcomes and empowerment to implement change.Demand Generation: Conceptualize long-term, education-focused marketing strategy prioritizing engagement of out-of-market buyers. Realized a 44% increase in new logo business at Terra Dotta.Brand Building: Create distinctive images, experiences, and narratives. Transformed Terra Dotta's brand with customer-focused content featuring customer-centric narratives and leadership anecdotes.Innovation: Foster innovation ecosystems to sustain growth. Anticipate and respond to shifting market demands by integrating processes and aligning with transformation goals.To connect, please reach me at ron@thirdside.com.SKILLSMarketing Strategy | Brand Building | Team Leadership | P&L Budget Management | Profit & Revenue Growth | Voice of the Customer | Business Development | Digital & Social Media Marketing | Forecasting & Analysis | Go-to-Market Strategy [GTM] | Demand Generation | Competitive Analysis | Marketing Automation