Responsible for planning, leading, and executing marketing projects and product launches within the Gaming line of business (LOB) for the Microsoft Store Direct channel. Lead collaboration and coordination across Direct marketing channels to ensure a cohesive customer journey across channels. Responsible for Direct go-to-market GTM) planning and execution to deliver on Direct priorities, goals, and strategy in the Gaming LOB. Key responsibilities include developing project plans/schedules, collaboration with cross-function teams, leading v-teams, tracking progress and performance of product launches and seasonal marketing campaigns. • Function as the central point of coordination of product launch marketing for Microsoft Store Direct at an LOB level. • Provide Store marketing teams with the latest updates, priorities, strategies, and resources for evergreen product marketing and high priority product launches.• Partner with Regional Direct Store GTM Teams to ensure launch readiness.• Develop and manage organizational assets including Walking decks, Playbooks, SharePoint sites, and Teams channels.• Product launch asset management and distribution to ensure consistency of marketing creative across all channels & regions.• Lead creative and executive reviews for Direct Store high priority product launches with LT (launch planning & strategy, Walk the Walls, launch overview, What to Expect and postmortem data & insights).• Support Direct Store LT long term launch plans of key beats to maximize Direct Store traffic and drive Direct conversions and revenue. • Manage the Direct Global GTM Gaming LOB calendar and ROB program and communications support.• Influence and optimize marketing efforts based on data and insights in partnership with Direct Performance Management team.• Drive post-launch postmortems to share results, learnings, and areas of opportunity across Direct Marketing Channels and LT.

Managed the execution of marketing and system operations supporting the front-end and back-end of a web-based storefront for Xbox Design Labs. Responsible for defining and managing the program’s requirements with a team of specialists in development, engineering, and QA working on a wide variety of storefront technical and creative marketing projects. A proven ability in operational excellence with strong strategic thinking and project management skills, as well as the ability to influence all levels of the organization to drive change.• Coordinate project schedules including participation in meetings, documentation, tracking action items for program successes.• Cross-department partnership and collaboration, managing multiple stakeholders including Hardware Planning, Marketing, Engineering, User Experience, User Research, Accessibility, Supply Chain, and Manufacturing.• Collaborating with external service providers, agencies, and developers.• Work with content writers to ensure the content meets marketing and hardware requirements and introduce the process to publish on the website.• Manage the implementation and content adjustments of new and existing pages on the website with internal and external teams, including new product launches.• Monitor and report on implementation progress and adjust as necessary to ensure successful delivery.• Manage program end-to-end, track and manage program status, dependencies, issues & risks; hold partner teams accountable for key deliverables and deadlines.• Responsible for timely communication with all stakeholders including business leadership.

Manage Microsoft Store marketing for top PC & Xbox game launches working with the 1st Party publishing team and 3rd Party game publishers. Includes assisting publishers with game lifecycle management: submission, certification, release marketing readiness, Store merchandising, integrated marketing channels launch activities and post launch marketing activities. Manage post-launch sustainment marketing through ongoing channel support to promote game acquisition, increase monetization, user re-engagement, and promotion of content updates and add-on launches and inclusion in Microsoft Store tentpole sales.• Partner Engagement - 1st Party Xbox Games Studio franchises teams, AAA 3rd Party PC Games publishers and developers• PC Games Portfolio Management - 1st Party Xbox Games Studio; 8 franchises, 22 games plus DLC’s. AAA 3rd Party PC Games; 14 publishers, 91 games • Partner launch Go To Market (GTM) planning, development and execution • Provide publisher onboarding and ongoing support including the Microsoft Store front and Partner Center submission troubleshooting• Conduct regular syncs with managed partners to review their content and promotion roadmap• Deliver biannual Digital Days presentations to key 1P and 3P publishers to share gaming momentum, publisher-specific performance, experiments and case studies, merchandising, feature roadmap updates, and opportunities review.• Partner with publisher cross functional marketing and publishing teams to craft and execute campaigns to support game launches, sales and other relevant moments and events on Microsoft Store and O&O channels• Monitor channels and optimize campaigns through data analysis to enable continuous improvement of channel marketing efforts. Document and share best practices.• Drive partnership opportunities that create awareness and acquisition for partners and drive traffic to the Microsoft Store.• Collaborate with Store editorial and merchandising teams

Supports and maintains consumer quality and sales goals throughout the brick & mortar Microsoft Stores Support agents and Microsoft Store Chat Support program. Partners with internal stakeholders to identify opportunities to increase revenue and/or customer satisfaction and works with the call center Service Delivery partners to develop, implement and monitor projects/changes. Provides process support, guidance to Service Delivery Teams as a means to reach and maintain Consumer quality and sales goals.

Responsible for the project management of all digital file production from conception through delivery for high-end brand packaging across multiple departments including Cookware/Bakeware, Food, Electrics, Home Décor and Kitchen Tools. Played a key role between Buyers, Planners, Merchandisers, and the in-house Creative Designers and Creative Director to assure the projects maintained a ridged schedule to meet the project delivery timelines.• Responsible for planning and managing workflow to meet project life-cycle timelines for packaging digital file production for private label, co-branded, and partner exclusive products. • Assured all project development tools required for digital file production; i.e. die-lines, product specs, copy, vendor digital content, photography are available prior to project launch. • Qualified content and provided subject matter expertise to preserve and protect the Sur La Table and partner brands. • Lead quality review of all creative packaging projects with product owner, Creative Designers and Creative Director, attended press checks as required. • Managed internal routing of all proofs and final files to maintain scheduling cadence to meet delivery date per the project timeline. • Managed the released of 324 unique packaging files in a 90-day period. In addition, managed a program where the number of files released rose 44% YTD (762 to 1352).• Managed 40+ active jobs at one time. • Managed communication and timelines with external vendors/partners to include label production, photo studio photo shoots and digital color correction requests. • Other key Project Management responsibilities include process development and schedule management for department resets and store floorset planning and execution within the Visual Merchandising group

Effectively delivered core Project Management skills to plan and execute the opening of three TOMS Shoes retail stores based on the clients’ design, schedule and budget. Represented the best interests of the client by directly managing the relationship between key strategic vendors, partners and the internal TOMS retail store team. • Managed the project by providing leadership and oversight of all activities of the team members, including architects, engineers, specialist consultants, construction manager and contractors.• Designed and implemented a client focused solution to compress project timelines to assure opening date expectations were met. • Administrated the square foot budgets for all three stores; $506K, $387K, and $470K.• Instituted a communication process through a leading web-based project management and collaboration tool.• Published a weekly executive summary for internal and client management teams. • Other key Project Management responsibilities included contributing key elements to RFIs & RFPs submissions, developing and publishing design proposals, initiating prototype builds, liaison between internal design group and client's visual merchandising teams.

Directly managed steering the implementation retail sales and marketing projects including: developing project plans, balancing project scope, providing project process support, managing project communications including post-mortem analysis, managing against project cost and quality and helped to optimize in-store field marketing in support of driving brand awareness. Managed the relationship between key strategic vendors and partners for the successful delivery of goods and professional services. • Analyzed trends and provided insights & strategies for improvement to existing programs and service offerings.• Delivered end-to-end communication for all consumer retail sales programs including project plan, ongoing project status, post-mortem review and metrics analysis/reporting ensuring projects exceed internal and external customer expectations.• Lead cross-functional groups meetings; provided strategy and guidance to establish, manage and monitor the project plans, schedules and deliverables. Tracked required actions and took ownership of project deliverables. • Synchronized display and training implementation scenarios within U.S. retailer partners across all Microsoft product groups with the Field Labor vendor Client Services Managers to ensure best in class execution.• Lead cross-functional groups; provided strategy, training and guidance to establish, manage and monitor the project plans, schedules and deliverables. • Established and deployed an aggressive Vendor Management Program that included vendor metrics, KPI reporting and analysis, scorecards, and formal business reviews.• Developed new processes and communication vehicles for diverse internal and external customer groups.• Supervised vendor’s performance to ensure full compliance with the contract and Statement of Work (SOW).

Managed distribution of POP materials and display components to an expert merchandising field force through the development of the Channel Marketing Services BOM. Responsible for client management of the operations of the Channel Marketing Service fulfillment center. Proven track record of supporting PC and Xbox merchandising programs in collaboration with category management and visual merchandising groups. • Developed and maintained the field specialist distribution lists by program rounds according to initiatives set by Microsoft.• Executed the Microsoft Merchandising program BOM for shipments to field reps, direct to store, and distribution centers, and other recipients in order to insure the correct distribution of POP materials. • Conducted ongoing reviews to focus on cost effectiveness of shipping methods and practices and identify areas of improvement. • Managed inventory of POP, display/fixture pieces, and other stock items to insure that items are inventoried at sufficient levels to maintain the program.• Worked as an active partner with Microsoft to improve vendor development and manage overall project communications to key stakeholders.• Managed all kitting and shipping projects for the Microsoft program, including budget estimates and logistics tracking.

Managed day-to-day operations relevant to sourcing and purchasing, vendor management (selection, relations, and contracts), inventory management, project management, and production/manufacturing. Demonstrated experience with forecast models, budgeting, system management (Oracle), marketing and channel sales. Solid understanding of global operations, manufacturing, order processing and fulfillment within the software industry. • Procured and received components for 100+ software titles and ordered assembly for finished products. Managed more than 400 builds.• Managed component and finished product cost of goods (COGs).• Determined optimal inventory stocking based on forecast, total lead time and customer service requirements in conjunction with product life cycle. • Key contact for internal customers and worldwide fulfillment issues.• Monitored and tracked inventory at all worldwide locations for the education and retail markets.• Responsible for assuring data integrity of BOMs, components and other SKU attribute information.• Direct contact between Operations and Retail and Education Sales groups, Marketing, Finance.• Managed product life cycle; product launches to channel withdrawal.

[This Company was sold to an International Holding Company so the Redmond Company Closed.]Led all customer service and order processing for the US and International markets. Established experience in international customer service and business. Responsible for all exhibit and conference management of company products on a global basis, including coordination of exhibit activities, scheduling, transportation, staffing, and lead database maintenance. Proven record of excellence in facilitating internal and external communications, partner/distributors relations, and planning and development.• Liaison for distributors, partners, and company affiliate offices, providing all literature, collateral material and informational needs.• Interfaced with outside vendors (ad agencies, printers, exhibit companies) to facilitate projects from inception to completion.• Maintained vendor relations and coordinated requisitions, invoices, and payments.• Assisted Sales, Finance, and Manufacturing departments in forecasting/tracking product sales.• Decreased order shipping time on international orders from two weeks to 72-hours.• Managed the marketing and sales databases, including web site administration.• Developed and implemented marketing and sales support Standard Operating Procedures.