Ron Cornell Email & Phone Number

Kirkland, WA, US

Cambridge, Massachusetts, US

Cambridge, Massachusetts, US

Seattle, Washington, US

Mountlake Terrace, Washington, US

• Promotes innovation and business experimentation with the Premera executive team
• Supports the strategic imperative of designing and testing new solutions based on customer insights and business drivers
• Drives the development of transformational and disruptive concepts that address unmet customer needs through research, ideation, experimentation, testing, and refinement
• Explores new ways to solve existing problems and create yet unimagined opportunities for customers, employers, providers and PremeraLeads and designs innovative experiments for Premera’s Healthcare Incubation Lab.
• Customer experience and knowledge
• Alternate care models and healthcare delivery insights

Mountlake Terrace, Washington, US

• Developed marketing strategy in support of Premera business units in alignment with the company’s product and solution development process.
• Supported the business and marketing leadership in the development, deployment and evaluation of strategic marketing plans.
• Interpreted business goals, managed complex, multifaceted projects, and clearly articulated project goals, strategies, status, issues and solutions to internal stakeholders at all levels.
• Consulted and worked with business owners and marketing leaders to identify key marketing issues, outline strategic options and recommend cost effective solutions.
• Provided marketing leadership for large projects and programs, both within and beyond the marketing organization, and reported project and program status to internal stakeholders.
• Strengthened the integration of marketing strategy into large enterprise projects and programs by development of marketing objectives

Mountlake Terrace, Washington, US

• Responsible for developing marketing strategies and plans for the Premera/LifeWise ancillary product portfolio including wellness, care management and the growing portfolio of non-medical products within the Integrated.
• Worked closely with the employer strategy team on the launch of a new integrated CDHP solution, including developing sales readiness materials, employer marketing collateral and member engagement materials.
• Provided cross-divisional marketing support for the launch of CareCompass360°, Premera’s new total population health strategy and engagement model for “whole person” health support.
• Developed and executed the marketing plan for the launch of critical care, accident and life insurance products for the individual market, while managing the marketing relationship with the vendor partner, Washington.
• Created and managed strategic marketing tactics to support Premera’s partnership with Symetra in launching large group life, disability and absence management products.

• Advised organizations on marketing strategies for product launches and expanding customer reach, including managing advertising budgets, tradeshow participation, sales pipeline development, direct mail, email and.
• Developed comprehensive strategies to drive corporate brand, value and market share growth including segmentation, targeting, positioning and marketing plan development.Sample list of clients:HealthyWage, New York.
• Developed the corporate marketing plan anchored by a comprehensive social media campaign, doubling the company’s B2C audience reach on all channels in eight months.
• Redesigned content and product of the company’s 12-week health management program for health plans and employers, including incentive development & member communications.
• Developed integrated B2B marketing campaigns for employer health, payer and hospital/health system segments including PPT presentations and marketing collateral for sales teams.Center for Health Value Innovation, New.
• Managed strategic alliances and participation of partners in industry workgroups, events, white papers and consulting projects on value-based health and outcomes-based contracting topics.

Woburn, MA, US

• Launched and managed employer healthcare division, helping employers maximize bottom-line corporate performance, achieve cost containment targets and improve employee productivity.
• Managed entire employer health portfolio including production, operations, marketing strategy, P&L, PR, vendor management, CME accreditation and sales with annual revenues exceeding $1.7 million.
• Implemented company-wide performance metrics and marketed webinars, podcasts, advisory boards, focus groups, and other profit-generating, content enhancement projects.
• Worked closely with major industry thought-leaders and sponsors including Sanofi, Pfizer, GlaxoSmithKline, Merck, Novartis, Novo Nordisk and AstraZeneca on development of value-based health regional summits.

New York, NY, US

• Produced and managed international conferences, events and tradeshows with attendance exceeding 5,000 delegates annually.
• Produced major annual events including NMHCC, Congress on Medicare and Medicaid and The Disease Management Congress. This included serving as main liaison for content delivery, research for exhibition and sponsorship.
• Researched, produced and executed executive summits targeting and attracting senior executives from health plans, hospitals, pharmaceutical and large self-insured employers.

Bs, Communication Studies/Radio-Tv-Film

Master Of Business Administration (Mba), Technology Management