I oversee marketing and public relations efforts, box office operations, and all external communications. I also manage the Director of Development to ensure close communication and collaboration between the marketing and development teams. Serving on the senior leadership team, I work closely with the Executive Director to develop and execute strategy for marketing, public relations, box office, sales, external messaging, and branding. I manage relationships with both internal and external constituents to promote the advancement of Bravo! Vail’s mission and deepen patron engagement. As a strategic leader within the organization, I develop communication and marketing strategies as well as a patron engagement plan that strengthen Bravo! Vail holistically. In addition, I am responsible for executive-level communication, staff supervision, project development, management initiatives, and budget oversight.

Collaborated with arts and culture organizations throughout North America to maximize earned revenue opportunities by assisting clients to implement strategic marketing and pricing initiatives. I also worked with organizations to develop comprehensive communication plans to help support both earned and contributed revenues. Furthermore, I supported organizations with professional interim management services, providing leadership during times of transition and assisted organizations as they created media strategies related to the development and opening of new and renovated cultural facilities.

I oversaw all marketing, branding, and communications initiatives of the Tennessee Performing Arts Center and War Memorial Auditorium – including advertising, public relations, institutional communications, graphic design, digital content development, patron services, season ticket sales, single ticket sales, group sales, sponsorship fulfillment, and positioning the center as a respected leader in the arts community.

I helped give strength, speed and direction to your brand. Whether it’s brand strategy, graphic design, package design, Web design, advertising or all of the above, Locomotion Creative works collaboratively with its clients, leading to powerful ideas while shortening the distance between a marketing challenge and the solution.

The GRAMMY® Award-winning Nashville Symphony is recognized as one of the nation’s most successful emerging orchestras. With nearly 200 performances annually, the 83-member orchestra offers a broad range of classical and pops performances, special events, children’s concerts, and community outreach programs.In my role, I managed all of the marketing and sales efforts for the Symphony, including:• Developing strategic marketing plan for meeting a $10 million annual goal for ticket sales• Leading all branding efforts for the entire organization• Crafting marketing messages and promotions for all ticket sales efforts• Creating pricing structures and season ticket packages for the Schermerhorn Symphony Center• Successfully implementing the transition to a new constituent database that houses all ticket transactions, fundraising, and historical data on patrons• Coordinating design, printing, and distribution of direct marketing materials, including season brochures, special promotion post cards, affinity cards, and calendars• Helping lead the organization’s social media efforts• Database analysis to specifically target marketing efforts effectively• Coordination of telemarketing leads, offers, and messages• Determining and adhering to departmental expense budget of $1.2 million• Liaising with 82 Board members by leading Marketing Committee meetings and participating in Executive Committee and full Board meetings• Managing – directly or indirectly – 21 full-time and 24 part-time marketing and ticketing staff