Marketing Specialist
Indianapolis, Indiana Area
Implemented and executed digital and print collateral required to execute marketing campaigns for 5 e-commerce sites and 7 brands for global education publishing companyDeveloped, facilitated, and executed pre, during, post campaign projects for small and large key industry events and trade shows such as Cisco Live and AARP• Consecutively reduced event budget by average of 10% using solid negotiating and bartering skills• Introduced new Internet Kit, avoiding costly venue WIFI, reducing cost by an average of $2,500, per large event• Deployed new direct sales point of sale (POS) system providing better customer experience, live sales and inventory reports• Orchestrated all event planning including contracts, selection of high traffic booth space, design layout, invoices, production and delivery of print and digital signage, giveaways, promotional items, furniture, AV, electrical, lighting, WIFI, staff schedule, set-up, tear-down and shipments to and from showExpanded on live online webinars with 80-500 attendees• Maintained web site landing page, presentations, attendee registration and communication• Incorporated post event survey growing lead generation by an average of 30% per webinar• Hosted and moderated webinars given by top IT Tech industry leadersLed 4 in house designers, freelancers, outside vendors and resources in the workflow of creating, producing, and delivering accurate print and digital project assets following strict branding guidelines, budget, quality, and schedule utilizing superb leadership and project management skillsCreated and maintained trustworthy relationships with alliance and affiliate partners, clients, internal teams, outside vendors and sponsors with genuine interpersonal relationship skillsAdept at identifying opportunities to streamline processes while increasing productivity and decreasing costs