Ron Dickson Email & Phone Number

Led the overall management of an integrated marketing and communications team; accountable for the development and implementation of strategic and operational plans; supported all public facing communications.Ensured that the $3M human and financial resources were aligned with strategic business objectives by effectively forming an inter-departmental Trade Show Council to link Sales and Marketing teamsGenerated $200,000+ in reduced agency expenditures by managing the relationships between four agencies and GP to ensure both financial and business goals were metImproved cost effectiveness and ROI for reaching key customers and prospects, by refocusing trade shows as a 3-D initiative to better align with five customer segments and eight construction segmentsLeveraged under-utilized resources such as McGraw Hill’s Dodge Report & Salesforce.com to increase penetration of target audiences and overall demand creationDeveloped direct marketing strategy targeting a very profitable niche of architects who focused on high traffic facilities (like prisons and dorms) for rollout of new Dens® High Impact & Abuse Resistant products with 56% response rate within test markets versus the typical response rate of 2%-3%Improved marketing efforts by establishing and tracking ROI, KPIs and AAU (Awareness, Attitude and Usage) baseline metrics

Led and developed 12 associates in the direct lending group. Enacted annual marketing plans and implemented tactics to optimize operations and processes. Managed $18M marketing budget in collaboration with advertising agency.Achieved increased profitability and customer loyalty by directing the conversion of a corporate lending platform from 100% commission-based sales force to an integrated marketing-centric platform. Improved referral and retention loan applications by 22% during first yearDelivered a 35% increase in retention by conducting data mining and statistical modeling to targeted clientsCollaborated with builders and realtors to leverage services to their clients. Orchestrated Customer Relationship Management (CRM) initiative producing $180M in referral business. Raised referrals by 10% and reduced cost-to-acquire by more than $1MRecognized for significant gains in productivity achieved by supporting a SWAT team of the nation’s top loan demand originatorsAwarded G&A Gold Medal Superstar Award for top performance

Leveraged photography technology to give agencies and companies more brand awareness, leads and sales. Innovated marketing, sales and product development plans. Formulated interactive programs for U.S. Army, Coke, Goodyear, Wells Fargo, Home Depot, General Motors, Darden Restaurants and more.Boosted US sales by over 200% year-over-year by creating applications to enhance and brand customer experiences. Forged strategic partnerships to strengthen corporate position. Leveraged Kodak green screen system to reduce product development expenditures, accelerate time to market, improve profitability and minimize capital investmentAttained a 59% repeat rate from new clients and 67% with agencies

Expanded company’s foundation and market reach beyond motorsports clientele by networking with prospects in various industries. Teamed with clients to devise interactive marketing campaigns. Led brand interaction, sponsorship activation, product launches, live marketing and lead generation.Established non-motorsports client base at Three Wide, exceeding $1M in new revenue first year. Grew workforce from 5 to 20 staffersIncreased new subscribers 13%, and upgrades 21%, by launching Sprint PCS/3G initiative using event marketingPromoted Payless Shoe Source’s SmartFit brand throughout nearly 5K units in corporate chainRevamped marketing plan driving 12% increase in guest counts for $2B division of Darden Restaurants

Conceptualized strategic direction for 100+ sponsorship partners including Olympics, Disney and NASCAR. Enacted evaluation and renewal process incorporating strategic vision and financial accountability. Championed global branding awareness plans. Teamed with Coca-Cola, M&M Mars, and Visa to market products via demonstrations. Visited worldwide regions to leverage corporate sponsorship expertise. Oversaw 12 associates directly and up to 150 indirectly during Olympic years.Chaired the global marketing council launching Kodak Digital brand and devising brand management programs to position company in digital imaging industry Generated $31M by centralizing corporate sponsorshipsProduced $12M in new revenue via philanthropic marketing programsEradicated $5M in sub-optimized alliances

Spearheaded daily operations for marketing firm specializing in research, advertising, sales promotion, direct marketing and public relations.Amplified capital billings from $52M to $120M.Managed research and strategic planning for Sprint, Wells Fargo Bank, United Missouri Banks and more.Recognized with Clio, Effy, Ambit and Golden Anvil awards for client campaigns.Named Associate of the Year in 1990.

Bachelor Of Business Administration, Marketing

PROFESSIONAL AFFILIATIONS: Marketing Leadership Council, IEG Annual Sponsorship Conference Keynote Speaker PROFESSIONAL DEVELOPMENT.

Marketing & Advertising