Ronald S Dotson Email & Phone Number

Web design primarily for Prudential Florida WCI agents and media planning, buying and marketing consulting for various small businesses.

Do what I want, when I want.... Legally. 😉

Responsible for media planning, budget allocation, reorganizing workflow process, media negotiations and buying, creating client presentations for new business. Accounts included Credit Suisse First Boston, Dow Corning, Topp’s Sports Cards, and various internet companies. Agencies included Grey Worldwide, Kirshenbaum & Bond and KDM.

Sold over $3million of in-cinema advertising inventory. Supervised support staff and revamped data processing and client record system. Created new format for sales presentations. Clients included American Express, Kodak, Reebok, VW Automobiles, Saab, Polaroid, Mattel, AT&T, Erickson, Converse, Rockport, USA and TNT Networks, American Legacy Foundation (Anti-smoking campaign), Dannon Yogurt and various online accounts.

Coca-Cola International – New position as media consultant for 72 McCann offices worldwide. Responsible for developing and conducting on-sight media training courses. Acting resource for media planning challenges of international markets. Produced direct marketing pieces and assisted in designing database/website for McCann/Coca-Cola global teams. Acted as Media Director for Lima, Peru office on Coca-Cola business.

Bermuda Department of Tourism – Developed media objectives and strategies for launch of “Let Yourself Go” campaign, including spot TV, radio, outdoor, newspaper, consumer and trade magazines and internet. Created extensive competitive analysis to determine new marketing and advertising goals for client. Negotiated print rates and merchandising programs submitted by consumer and trade publications. Managed $12MM budget and allocation of all media spending.Dial Corporation – Supervised all media planning for seven brands. Developed and executed national television and consumer print plans, including marketing objectives and strategies, for $30MM budget.International Supervisor - AXA Insurance, Princess Hotels, Mobil Fuels. Provided media recommendations and development of objectives and strategies. Negotiated print and TV rates and merchandising programs for international and domestic campaigns of international companies.

Proctor & Gamble – Developed media objectives and strategies for national fiscal year plan for Bounce Fabric Softener. Coordinated execution of media plan including national TV and print and spot TV. Translated and conducted a national theoretical test for new product launch. Developed and implemented print order and reservation system.Barbados Tourism Authority and Turkish Ministry of Tourism – Completed comprehensive competitive analysis. Developed strategies for national media campaigns. Negotiated print rates and merchandising. Implemented reader response tracking system. Coordinated execution of media plan via national consumer and trade publications, spot TV, newspapers and spot radio. Managed budgets and allocation of media funding.

Pontiac Motor Division (General Motor Corp.) – Planned and presented new business pitch to Miami Dealer Group winning over $2MM in billings. Developed and supervised new print planning process and execution of print schedules for national consumer magazines. Negotiated positioning and merchandising proposals. Created and presented national media plan for Bonneville and Grand Prix carlines and local plan for Cleveland Dealer Association.

Buick Motor Division & General Motors Corporate – Created national cable upfront specifications. Monitored and updated national TV schedules. Analyzed and implemented spot TV and radio, syndication and cable TV properties. Accessed and distributed Nielsen ratings reports. Conducted print research projects for client recommendations. Created comprehensive competitive analysis of corporate automotive advertising. Primary source for all broadcast scheduling, trafficking and property analysis. Restructured scheduling system.

Bsba, Marketing And Advertising

Activities and Societies: Member of Delta Sigma Pi Professional Business Fraternity, Vice President of Advertising Club.Recipient.

Education record

College Prepatory

Activities and Societies: Vice President of French Club and Science Club. Member of National Honor Society. Recipient of Outstanding Band.