Ron Elliott Email and Phone Number

Selected Accomplishments:• Completed and improved all print marketing collateral that resulted in ease of use. The end result was a 20% increase in product penetration.• Developed a dealer portal that increased website usage by 41%.• Pioneered and introduced a dealer segment specific brochure program. As a result,brand awareness increased by 50% in the locations that took advantage of the program.• Expanded our print & digital media exposure by 70% by utilizing a cost saving approach that included, press releases, article contributions and new product launches.• Planned and executed a successful dealer summit that resulted in a 30% increase in attendance.• Developed and spearheaded a political action initiative in support of the retread industry (www.retreadinstead.net). The initiative continues to experience world-wide media exposure. • Strengthened our CRM process by adopting Salesforce and I am also the admin as well.• Improved visual, marketing collateral and lead generation for all trade show events.• Adopted an easy to do business with philosophy that has increased communication with dealers by 60%.

Selected Accomplishments:• Launched new dealer flooring referral easy reference guide which resulted in a 15% increase in new dealer acquisition. • Developed new dealer mitigation referral easy reference guide. • Developed and launched new dealer claims connect easy reference guide. • Developed operating and training manual for current and new dealers.• Coordinated all creative deliverables for a major Shaw show which included; Booth design, give a ways, e-mail blasts pre, during and post show to acquire new dealers.Efforts during the show resulted in a 15% revenue stream for the company which was a direct result of the marketing department’s commitment to driving new sales.• Developed and launched new flooring website that increased website usage by 45%.• Produced and executed weekly email blasts to 347 network dealers• Created processes to allow for seamless and consistent flow of information to all dealers.

Managing partner as well as Account manager for several CPG manufacturers calling on Kroger, HT Hackney, Wal-Mart and Dollar General.Selected Accomplishments:• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $1.2M (2006) to $7.5M by 2010.• Led market launch of 28 new products. Identified opportunities, researched new product possibilities, collaborated with engineering, graphic and sales team and created campaigns generating $2.6M annual sales growth.• Created catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively which also increased sales by 25%. • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.• Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.• Leveraged strengths in cost-effective marketing management and vendor and media negotiations to end each year an average of 15% under-budget (without compromising business growth goals).