Ronell Smith Email & Phone Number

Southlake, Tx, Us

I’m obsessed with helping brands and individuals grow their reach, their relevance, and their revenue with targeted messaging and branding.- Develop and execute award-winning content strategies for top-tier enterprise clients, including Automattic/WordPress and Medtronic, driving measurable growth in traffic, engagement, and revenue- Help enterprise brands revamp their internal comms strategy- Lead customized workshops for in-house marketing teams, training staff on content marketing best practices and storytelling techniques to elevate brand positioning and audience connection- Partner with CEOs, CMOs, and senior executives to align digital marketing initiatives with overarching business objectives, enhancing ROI and long-term strategy- Guest columnist, The Dallas Morning News and The Forth Worth Star-TelegramKey Accomplishments: - Designed and executed an internal comms strategy that increased engagement by 271% for the world’s largest medical equipment company, fostering alignment and transparency across teams- Developed a data-driven editorial strategy for one of the largest customer relationship management (CRM) brands, driving a 1,400% surge in blog traffic and strengthening brand authority- Revamped the email marketing strategy for the world’s leading content management system, achieving a 44% increase in open rates and a 16% boost in conversions, enhancing customer engagement and ROI• Guided some of the world's most prominent startups through multiple funding rounds by developing scalable business strategies, demonstrating clear product-market fit​, and driving measurable growth.• Crafted​ compelling investor narratives that highlight traction, ROI, and defensible competitive advantages​, such as proprietary technology or strong brand positioning.​• Helped founders build and maintain investor relationships through transparent communication and strategic milestone delivery, ensuring alignment with market dynamics and funding goals.

Southlake, Texas, Us

• Lowered residents' taxes every year • Maintains a 20% homestead exemption, which is the maximum allowable by law • Preserved and expanded the city's prized greenspace • Advocate for the community as an active member of the Mayor's Alliance for Unity and Culture (MAUC), fostering community cohesion through conversations and events • Co-chair and staff representative for the Carroll ISD District Diversity Council • Consultant for Business Buddies, providing mentorship, support, and guidance for local businesses • Mentor for small businesses through Southlake Business Insight, a joint venture with the Southlake Chamber whereby I share tips, tactics, and strategies for local business success• Champion for the kids, families, businesses and first-responders of Southlake and the contiguous cities.

- Successfully grew the digital publication to more than 7,000 monthly visits and a domain authority of 25 in less than eight months- Led editorial strategy that resulted in 20% month-over-month unique traffic growth- Managed business development, in addition to community & corporate relations, which accounted for 15% month-over-month revenue growth from ad sales- Oversaw audience development that accounted for a 38% increase in new email signups and social media growth of 577% over six months

Vancouver, Bc, Ca

Given an à la carte directive to "find what's broken and help us fix it," I was privileged to wear many hats, working with teams across the country, from community building and Audience to Content, SEO, UX, Product Development and the Executive Leadership Team. • Managed content strategy for new product development• Enhanced audience engagement through strategic onsite content, achieving a 15% YoY increase in traffic of qualified leads• Led email marketing for an award-winning newsletter (300,000+ subscribers), growing subscribers 13% on average monthly• Emceed MozCon, guiding the event to become a premier industry gathering with more than 2,000 attendees• Redesigned YouMoz, the brand's user-generated content platform, to elevate quality and relevanceCoached more than 200 speakers to deliver compelling presentations at high-profile industry events• Guided engineering and product teams on messaging and in-app contentKey accomplishments• Enhanced the reputation of the brand’s content products, increasing relevance and authority to solidify its position as a trusted industry leader• Boosted community engagement by 27% through strategic interaction across forums, discussion boards, and blogs, fostering deeper audience connections• Elevated the brand’s presence in the content strategy space, driving greater recognition and thought leadership within the industry.

Mckinney, Tx, Us

Directed the strategy team for the enterprise division, working with clients valued $2M to $1.5B. Brands ranged from Silicon Valley startups in the health, finance, hospitality and millennial travel sectors to established brands, including the world's largest moving company and the No. 1 fitness equipment maker in the world.• Grew the enterprise clients roster by 300%, generating more than $25M in annual revenue• Responsible for mobilizing the SEO, paid media (PPC), CRO, social media, and analytics teams during the delivery process for all client content initiatives• Ensured that our client’s content was designed, developed and delivered to create the best web experience possible• Reviewed and revised all client deliverables • Provided evaluations for business development, an effort that included proposal writing, sales calls, in-person meetings, scoping client resources, on-site pitches and pricing• Headed the branding, communications, and PR for the AIG brand, which entailed public speaking, writing, conference attendance, influencer outreach, media relations and writing voice and tone guidelines• Taught internal stakeholders how to become audience-facing subject-matter experts, empowering them to become compelling storytellers• Directed enterprise-level content marketing efforts, ensuring alignment with client goals and audience needs• Led cross-functional teams (SEO, paid media, social media) to execute seamless content and branding initiativesKey accomplishments• Developed strategies that helped SMBs become household names with valuations greater than $50M• Helped the nation's top long distance-mover rebrand themselves, enabling them to overhaul their brand's reputation and increase their presence in the search engine results pages (SERP)• Crafted a global marketing and content strategy for the world’s largest fitness equipment manufacturer, increasing share of voice by over 20% and solidifying their market leadership

Led brand strategy for SMBs, mainly startups worth $1M to $5M in the outdoor sports, apparel and durable goods industries. Made it possible for brands to find their footing, allowing them to distill who they are in the minds’ of prospects and customers.• Conducted audience assessments, competitive analyses and content audits; • Developed personas and wrote content strategy roadmaps; • Collaborated with founders and C-level executives to align strategy to brand goals; • Worked with designers, developers and content creators to wireframe and build mobile-friendly websites; developed voice and tone guidelines; • Created a messaging framework that allowed brands to tell compelling and consistent, data-formed, SEO-focused stories across platforms; • Problem-solver, helping founders line up sales channels, distribution, vendor relationships and manufacturing, PR, and media relations; and • Speaker coach for executive team members, assisting them in preparing presentations.

Bristol, Ct, Us

Head of ESPN's only B2B publication, which included print and online versions; managed a staff of writers, photographers, design partners and freelance writers; oversaw the first redesign in the publication's 28-year history, winning several awards in the process; directed a 30 percent reduction in monthly expenses while increasing readership by 7 percent YOY; advised sponsors in the areas of sales, distribution, product development, influencer marketing, online marketing, mobile app development and content development; wrote TV and radio scripts for ESPN's outdoor block programming; filmed how-to videos for clients and in-house staff; appeared in front of the camera for commercials, interviews and new product demos; helped organize one of the largest annual outdoor sales and marketing events in the world; high-profile client liaison for sales, marketing and executive team.

Managed the production of four consumer titles for the outdoor sports industry; oversaw a team of writers, editors and freelance photographers; responsible for working with convention and tourism officials across the U.S. to coordinate photo shoots and other events; advised sponsors and advertisers on product development, influencer marketing and sales.• Developed special content sections that increased yearly ad revenue by more than 26%• Grew readership 142% in two years• Developed creative editorial solutions that shaved production time by 31% and saved more than $50,000 annually in production costs