Used by 40 million people worldwide and virtually all Fortune 500 companies, Powtoon is an all-in-one Visual Communication Platform. Providing state-of-the-art tools, Powtoon enables teams, organizations and academic institutions to easily create, manage, distribute, and measure visual content, at scale.As Powtoon CBO I am responsible for Powtoon's Enterprise business unit, including sales, account management, customer success, partnerships and channels

Managing a team through a transition from consulting to product orientation and rapid growth from 1 product and 50 employees to 4 products and 400 employees, and more than 5X revenue growthBringing deep market understanding to form marketing analytics products strategy based on extensive in-market outreach along with secondary market and competitive researchDesigning and executing an outside-in program, including product council, analyst program, client days and marketer surveys to gather client needs, formulate user stories and devise product priorities Driving marketing and sales of MarketShare's solutions through development of go-to market strategies, positioning, messaging, marketing collateral development, webinars, product demonstrations and analysts’ relationshipsDeveloping the company’s long term strategies including partnerships and corporate development prioritiesManaged the company’s re-branding, including brand strategy, brand development and execution

Responsible for managing MarketShare channel, data and technology partnerships.Managing strategic initiatives and innovation processManaged strategic initiatives including vertical and horizontal solutions as well as the innovation pipeline

Responsible for MarketShare's inbound and outbound product marketing activities and product strategyManaged MarketShare's re-branding project, including new company image, sales and marketing materials as well as online presence

Managed a strategy team through execution of global corporate strategic initiatives that drove CEO staff level decisions in collaboration with Yahoo’s senior executive team. Initiatives included: Yahoo! global audience portfolio strategy, Display advertising strategy (with Geoffrey Moore), Yahoo Japan strategy etc.

Responsible for inbound and outbound product marketing activities for Yahoo’s next generation advertising platform. Developed Market Requirements Documents and provided Product Managers with market priorities. Collaborated with marketing to develop white papers and sales collateral for the platform Ad Serving and Audience Extension solutionsResponsible for strategic partners’ advertising products inbound and outbound product marketing across search and display advertising solutions, including segmentation, market research, development of Market Requirements Documents, and go-to-market materialsCo-authored the company’s first advertiser need-based segmentation and developed the company’s first publishers’ need-based segmentation and research

Developed a strategic planning process from global business needs synthesis to global priorities, M&A and partnerships priorities, and roadmap development for Y! advertising marketplaces Developed strategic analyses and recommendations for the head of Yahoo advertising marketplacesDeveloped materials and evangelized the strategy and value proposition of Yahoo’s most ambitious advertising platform development

Functioned as CFO of a multi-million dollar advertising solution Business Unit. Lead financial planning and analysis, and worked closely with product and engineering to develop product investment casesLed the three year and annual plans development and drove decision making through the development of investment cases, business and product initiative models, and an innovative reporting toolDeveloped frameworks and processes for evaluating investment opportunities and complex distribution deals for Yahoo’s Global Advertising Marketplaces division

Developed an operation transformation strategy for a multi-billion dollar global payments processor and constructed an implementation plan that is expected to contribute $50 million to the company’s EBIT over a five year period and reduce average unit cost by 20%Performed a new product initiative opportunity assessment for a multi-billion dollar global payments provider. The assessment included segmentation and prioritization of fifty markets, strategic fit analysis, recommended business model and business case developmentConducted a medical equipment market analysis for a multi-billion dollar Electronic Manufacturing Services provider. Prioritized thirty segments for market development and customer acquisition based on the attractiveness of the segment and its applicability to the clientCreated an integrated plan based on thirty cost reduction and revenue enhancement initiatives for a $7 billion distributor and managed their execution. The plan is expected to increase EBIT by $30 million in two yearsDeveloped an outsourcing initiative opportunity analysis for a multi-billion dollar Internet ISP and PortalAssessed customer acquisition and retention capabilities, developed improvement recommendations, a business case and an implementation roadmap for a $35 billion telecommunication technology provider. Designed and implemented a governance model, an investment approval processes and the required tools for a billion dollar payment processor. The improved model is expected to generate annual savings of $35 million.

Business Development Analyst, academic intern and temporary employee reporting to the COODeveloped a financial evaluation model and implemented it across more than 100 titles.Developed a sales forecast model based on regression of video games industry data.Conducted financial analyses of acquisition targets as well as industry trend analyses.

Managed development, launch and marketing activities of the company’s premier Web product.Co-managed the launch of the company’s first ASP initiative and designed a $1 million marketing plan. Identified and initiated contact with potential strategic partners, to enhance the company’s Web products offering.Managed and implemented worldwide Web-based Executive Information System that improved collection of maintenance fees from customers by 10%.

Led the Israeli branch IVR (Interactive Voice Response) project. The system, which serves Intel's vendors and job applicants reduced phone call load to HR and AP departments by 40%.Managed software projects for the ‘Fixed Assets' and 'Accounts Payable' departments.

Served as a Platoon Commander and a Regiment Operations OfficerCommanded groups of 30 to 100 cadets and officers as a Course Commander at the Officers School