James Roney Email & Phone Number

I manage the Sales Enablement methodology and Playbooks for the HSA Bank Growth Team, supporting both the Sales and Relationship Management teams.+ Set strategy and manage the roadmap for the Growth Enablement function.+ Manage development of new Playbook initiatives and lead discovery sessions across the bank.+ Develop sales messaging approaches for.

Remote

Delivered market insights, competitive intelligence, and customer research, as part of the Analytics & Optimization team in the Online & Blended Learning business.+ Help lead the business’ competitive intelligence program, synthesizing information from the competitive set with market insights and trends to form a complete picture of the market.+ Executed.

Member of Global Research and Insights Team. Managed projects and delivered insights to key stakeholders, primarily in K-12 and higher education areas of business. Managed large research engagements and led competitive intelligence program for growing business unit with $350M+ in revenues.+ Deepened market insights for K-12 and higher education businesses.

Served in Marketing and Product Management teams where I led major competitive analysis and market research projects. Handled day-to-day management and survey programming for customer insights community.+ Enhanced product experience and messaging approach by executing projects encompassing market research, competitive analysis, Journey Mapping, “Voice of.

Lansing, Michigan Area

Led on-ground marketing and outreach team, serving 7 high schools in Michigan, Ohio, and Indiana. Managed, reviewed, and provided coaching to a direct report.+ Increased leads and enrollments across all campuses by developing and executing comprehensive field marketing strategy against an established budget while managing KPIs and conversion. + Collected.

Lansing, Michigan Area

Developed and coordinated community outreach, onboarding, marketing, and public relations efforts statewide for network of blended charter schools in Michigan. + Improved annual enrollments 2 years consecutively and assisted in launching new campus. Executed plan to build community partnerships, identify local advertising opportunities, and host.

Lansing, MI

Directed marketing, communication, fundraising, and volunteer board development for multi-county service area. Led all community outreach and relationship development efforts and represented organization publicly. + Provided leadership and support to service area through complex merger.+ Managed, coached, and reviews 2 direct reports.+ Worked alongside.

Lansing, MI

Managed marketing, communication, and fundraising activities within my service area, meeting multiple demanding goals in membership and fundraising. + Coordinated and led local membership events and youth programs.+ Developed relationships with local businesses and leaders, delivered fundraising pitches to large groups, and executed seasonal family giving.

Lansing, Michigan Area

Managed marketing, communication, and fundraising activities for a service area, and met multiple demanding goals in membership and fundraising. + Coordinated and provided counsel to local leaders. Received recognition awards for Membership Retention. + Recognized as Distinguished Executive 2010 for meeting multiple goals in membership, retention, and.

Lansing, Michigan Area

Created partnerships with local businesses and organizations to develop and implement media plans using broadcast and interactive formats, while generating and qualifying leads, and working alongside creative teams to develop and produce content as needed.

Troy, MI

Provided program and research assistance, media relations and analysis, brand promotion support, and day-to-day account functions for various clients across a variety of industries, including multiple global automotive companies.

Lansing, Michigan Area

Composed news releases, media advisories, and editorial articles, while tracking issues for clients, practicing media relations, coordinating and attending news conferences and other client events, and researching and analyzing vital data.