Ron Farber-Newman Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Developed a custom CMS solution for Drip's marketing website, utilizing Angular and Python, which served our needs effectively for nearly five years. This CMS encompassed essential features such as a blog, SEO capabilities, and API endpoints for numerous structured data types across the website.Spearheaded the migration of our email platform from Marketo to HubSpot by coordinating efforts across various teams and overseeing asset transitions, reducing email development time by over 75%.Recognizing that further investment into our custom CMS was no longer a cost-effective solution, I conducted a comprehensive competitive analysis of options to replace it. After thorough research and presenting my findings to marketing leadership, I successfully recommended HubSpot CMS. Subsequently, I efficiently migrated the entire marketing website (including over 600 blog posts) to HubSpot CMS within a 30-day timeframe. This encompassed developing our theme, creating numerous custom modules, and establishing HubDB tables for structured data types, among other tasks.Took ownership of and managed our Google Analytics and Google Tag Manager instances, implementing optimizations to lazy load all third party scripts. This optimization strategy preserved our high PageSpeed scores, consistently achieving scores of 90-95 out of 100 for both desktop and mobile platforms. Additionally, I led the migration to GA4 in response to Google's deprecation of Universal Analytics and produced numerous migration screencast guides for the team.Using Angular and Zendesk’s Chat Web SDK, I developed a support widget for our in-app users to find documation, create support tickets, and chat with our agents. This project organized disparate support systems into one unified, fully branded frontend and user-friendly widget, improving overal support satisfaction and reducing ticket volume.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Over the years I've taken on various contract projects to keep my skills sharp and explore industries other than what I'm currently working in.

Greater Minneapolis-St. Paul Area

Working closely with other developers and designers in the Creative Department (as well as Product Management, Engineering and Marketing), I aimed to constantly improve Code42’s public websites with modern frontend principles and concepts.Tasked with solving complex problems and designs using JavaScript, HTML, and CSS, I always ensured the delivery of clean code, a great user experience and the adherence to brand guidelines throughout the development process.Provided regular recommendations to marketing stakeholders for various projects, from email development best practices to microsite content management.

Greater Minneapolis-St. Paul Area

Working in an often fast-paced environment, I always strived to complete my assigned videos with great attention to detail while keeping a meticulous eye on project organization. Bringing coding skills to the table, I was able to suggest and implement effective approaches for animation categories that were new to both the company and our clients. Being a member of a small team, I was required to balance many projects at once with overlapping deadlines and various complexities.

Greater Minneapolis-St. Paul Area

As a Digital Production Intern, I worked on a myriad of eLearning websites/modules built in both Flash and HTML. I also worked heavily in the development of CMS-based websites, and had the opportunity to develop motion graphic assets for various projects as well.

Greater Minneapolis-St. Paul Area

I report to the President of the college to assess, then produce, the necessary design work, including catalog addenda, promotional advertisements, and mailers for the college.I also assist in managing the school website, and have established HTML newsletter templates for in-college organizations.

Greater Minneapolis-St. Paul Area

Working primarily with the lead Motion Graphics Artist and Producer, I was given the opportunity to work on a number of motion graphics assets and projects in a positive, team-centric environment.