Overseeing media & PR for renowned automotive artist Nicolas Hunziker

Broadcast-quality production and post-production services

Media Relations, Corporate Communications & Strategic Marketing

Ensuring Alta Infiniti's clients thoroughly understand and enjoy their vehiclesSupporting the Sales & Service teams with enhanced product knowledge

 Accredited as the company’s thought leader in developing and deploying an aggressive social media strategy to leverage the digital space Rewrote web copy for the corporate website and the 4 hotel/resort sites, positioning the company as a leader in a saturated hospitality market weakened by economic turmoil  Convinced the Manager of Eight Wine Bar to utilize blogging as a marketing tool, delivering a dramatic increase in brand recognition and traffic Acted as the social media advisor to the Executive Committee during discussions on e-Commerce and e-Marketing, a major priority for the company to remain competitive Located and managed negotiations with an external web service provider to define the online media strategy and conduct a radical redesign and overhaul of all web sites Played an active role on the bi-weekly Sales and Service Committee with a mandate to prepare a guest experience strategy Wrote and presented to senior management the 2010/2011 corporate media plan, dissected by activities and property Represented the company as the official spokesperson at several media events including television and print media, and wrote all of the company’s press releases

 Hired to create and deploy brand differentiation strategies as the coin-operated amusement and gaming equipment manufacturer embarked on a rebranding initiative Supervised booth design and spearheaded corporate representation at Las Vegas AMOA 2009 trade show, resulting in Operators’ Choice ‘Best in Show’ award Acted as the primary media liaison for introducing innovative new products

 Prepared, distributed and evaluated an RFP to revamp an innovative, 30-page web site. Acted as the conduit between the appointed vendor and other stakeholders during the project, which, when launched, catapulted Midland’s corporate profile and received positive feedback Project managed the budget, copy, stock photography, design and printer selection for the $80,000 corporate brochure – a print version of the web site. Controlled the Chairman’s reputation, securing positive media mentions in Report on Business, Canadian Business, Forbes and other mainstream print media. Scripted speeches and organized press conferences Appointed corporate spokesperson during lawsuit with potential brand ramifications. Confronted journalists confidently, articulating a concise message to suppress negativityCHIEF PRESS OFFICER, Midland Formula One Team Instrumental in communicating a fundamental brand change as the company acquired the U.K.-based Jordan Grand Prix team and entered it into the FIA F1 World Championship Devised and executed a culturally-sensitive communication plan to steer and boost brand identity, despite a lack of on-track results Hired Johnny Herbert, a 3-time Formula 1 winner, to act as Sporting Relations Director with a mandate to combat negative British press surrounding the sale of the British-based team

 Recruited to oversee daily 30-minute sports news and event program broadcast across 4 time zones, each with distinct local content Determined line-up content, assigned crews to various events across Canada, wrote scripts for hosts Mark Hebscher and Jody Vance, and helmed control room Initiated and implemented a major program revamp, culminating in a 66% uplift in ratings

“W FIVE” - FIELD PRODUCER  Secured and produced interviews with the Rolling Stones, Luciano Pavarotti, David Bowie, Michael Jordan, Garth Brooks, Robbie Robertson and other celebrities Developed and produced a story on Canadian director Floria Sigismondi, nominated for the 1998 Gemini Award for Best Editing, News or Current Affairs.“CANADA AM” - SENIOR STORY PRODUCER/FIELD PRODUCER  Prepared detailed research dossiers for hosts Keith Morrison, Dan Matheson and Valerie Pringle. Produced exclusive interview with Wayne Gretzky that earned a nomination for the 1995 Gemini Award for Best Interview, News or Current Affairs  Selected to co-produce Canada AM’s prestigious 25th Anniversary special, a 3-month project that culminated in a live show featuring musical acts, celebrity tributes and taped retrospectives.“NATIONAL NEWS” - CONTRIBUTING FIELD PRODUCER  Produced feature reports with sports commentator Rod Black, medical reporter Avis Favaro and investigative reporter Tom Clark

 Pitched story ideas, booked guests and produced feature reports for 'Inside Sports', an award-winning news magazine program hosted by Dave Hodge

 Assisted in the research, production, post production and promotion of 'The Space Journals', an award-winning documentary film about the U.S. space shuttle program