Responsible for the research and development of search and content strategies, production of premium websites and citation building. Staffed and manage a team of 22 that launched over 1,750 websites, and maintained more than 820 active client websites• Produced, directed, and edited 98 product videos - example: http://bit.ly/2RNyc52• Voice over for 2,000 YouTube slide show product videos• Established content marketing group that has deployed 15.6 million words to date and now deploys 465,000 words per month. Developed tools to ensure accuracy of internal linking, the inclusion of structured data, and the creation of contextually appropriate hashtags for social throws• Initiated, researched, developed, managed and executed SEO strategies based on keyword research, competitive analysis, current trends and Google's best practices• Personally hand SEO optimized over 400 client websites. Tasks included deploying content (approx. 114k words per site), using local SEO best practices, designing and deploying structured data, and integration of up to 130 targeted SEO search signals per page• Established custom content sets for popular verticals. Dental content includes over 130 pages (1,000 words each) on popular services, procedures, and dentist search keywords. Content was designed and authored with a content siloing, topic modeling, and persona in mind.• Created SOPs and training materials for every stage of development inclusive of roles, responsibilities, inputs and delivery expectations. Individually trained each team member using the SOP• Defined and developed toolset that uses exports from corporate admin for all website and citation development. The net effect was to virtually eliminate human error from the workflow and to reduce the workforce required to complete the tasks by 75%• Managed the development of responsive frameworks and worked to build a corporate culture focused not just on mobile friendly, but mobile optimized sites

Responsible for the research and development of search and content strategies. Staffed and managed a team of 31 that launched over 600 websites, and maintained more than 400 client websites each month• Designed and developed the base architectural strategy for on-site optimization of dealer websites inclusive of extensive semantic markup. The strategy employs up to 100 targeted SEO search signals and allowed for highly targeted exact match keyword optimization supplemented by broad match keywords• Developed a custom keyword research program to understand historical drivers and blend them on a weighted basis with forward looking research to ensure greatest possible keyword targeting• Architected and programmed all tools used in enterprise deployment of content. This relational database content workflow cut content deployment times by 80% and ensured accuracy of all client targeting information. More importantly it allowed the department to operate with reduced head count while completing all required deployment activities• Established pre-production validation tests that ensured rapid deployment of accurate content reducing QA times by 70%• Developed a custom geo research program that understood not only where searches originated, but what consumers where looking for. This nullified effects of commuters and provided enhanced geo targeting• Audited existing PPC campaigns to improve performance• Overall creative and copy for text, display and remarketing ads that relate to each ad group and the landing page to which they drive the traffic to• Developed a standard set of goals and funnels so that multi-channel funnel research could be completed to enhance knowledge beyond last click attribution• Created scripts and standard on-boarding presentation materials for analysts to ensure happy clients with proper expectations on launch• Established and evangelized the use of Salesforce for documenting all SEO tasks

(An international real estate marketing and sales firm focused on investment properties)Responsible for all online marketing including domestic and international corporate websites, SEO, PPC, consumer email campaigns, direct response marketing for educational events, and the productizing/monetizing of content.• Development and implementation of search engine optimization strategy that included email lead capture bonuses such as a free e-books and multi part audio courses• Establishment of complete multi-part multi-media direct response campaigns that highlight important aspects and unique selling propositions of the business to create a stronger brand allegiance with the customer base• Produced mixed media SEO campaigns including on page, article, PDF, podcasts and video SEO.• Productizing an existing base of 100 podcasts into an investor price point product with over 500 pages of written content, multiple DVD’s and audio CD’s• Design, and development of new mixed media web site content for all educational events and ongoing business needs including: text only, rich html, Flash, Camtasia/Webinar, audio, and video• Wrote 10 episodes for a weekly KABC radio show, and all KABC, KFI and XM Radio ads

(A developer of digital photography tools targeted at consumers helping them celebrate the iconic moments in their lives)Responsible for all operational and production aspects of the business including original design documents, recruiting/evaluating/hiring/managing teams of external digital artists, production of 26 titles, web site development and maintenance, trade show exhibits, public relations & marketing efforts and corporate partnerships.• Designed, developed and maintained the corporate website including all commerce and CRM technologies• Development and implementation of search engine optimization strategy that has yielded top Google listings resulting in sales in excess of 40,000 units• Designed, authored and developed a visually rich campaign of 55+ direct response emails featuring the company and individual products that gave consumers the feel that the company was substantially larger than it was• Worked as an individual contributor creating and managing new SEM campaigns with a focus on segmentation of the keywords to maintain a high quality score to keep the costs down• Designed the data driven software application that enabled rapid development of additional art packs all working within a standard application for the integration of digital photos and personalization.• Successfully design and production of 26 vertically targeted art packs including over 70,000 pieces of unique digital art.• Wrote, produced, directed and edited a twenty minute direct response long form commercial which was pivotal to securing funding for the company.

(A leading manufacturer of hard disk drives and related technologies; Annual revenues: $4 Billion)Cameo enabled polite transfer of digital media assets and executables to connected user's PC’s over IP. Customers include The National Research Group, Lexus, Universal, Dreamworks and The Tonight Show. Reporting to the President responsible for management of programming, IT and art resources, department budgets, staffing, development of the pipeline for all network content, all design and functional specifications.• Successfully created the original product design specification for all major Cameo technology components including: client, publishing, preferencing, rotation, interaction, reporting, and the customer extranet• Led creative on 400 video spots for sales demonstrations and published on the network. The production team developed highly individualized client skins to maximize client branding and product marketing opportunities.• Programmed client based show code, and an automated show builder that enabled rapid show development while eliminating human error inherent in custom development• Developed a proprietary set of DRM technologies that protected our client’s content from unwanted distribution, passing studios technology and business affairs gauntlet.• Designed and implemented proprietary Cameo’s Internet video production pipeline that radically reduced data requirements while maintaining broadcast quality and full screen playback

(A leading creator of high-end 3D graphics and software. Winner of 2 Academy Awards and numerous Cleo’s)Reporting to the President of Interactive Media responsible for management of programming resources, direction of IT resources, the establishment and architecture of development environments, development of programming standards, project and department budgets, and new business development.• Successfully developed Concept Cure, General Motors 1st web site designed exclusively for broadband users featuring a video host and extensive Flash animation themed around 5 GM cars, and encouraging them to donate to the Concept Cure charity. The site was featured on GeneralMotors.com’s home page, Apple’s Showcase Hot Picks for 4 months, and was a winner of an Outstanding Web Site award.• Led the integration of Digital Domain’s legacy of high-end graphics software and artists into the real-time 3D graphic adventure puzzle game LEGO Alpha Team. Reveiews include: “The Lego team has really outdone themselves with this one!”, “I consider this, without question, the best action-puzzle release of the year” and “The sound is great, graphics are excellent and the interactiveness is pure fun!”• Led the development on the real-time 3D Barbie’s Magic Hair Styler in under 12-month development cycle. Reviews include: “a must have for all little girls” and “BMHS provides limitless opportunities”

(A leading creator of entertainment products for video game systems and home computers)Reporting to the Vice President of Product Development responsible for the management and direction of all cross platform technologies used in the internal development of video games, and as the Producer for Recoil for the Windows95/98 platform.• Successfully directed the Tools and Technology group in the review, enhancement and rewriting of the tools and engines used by the game development teams, which resulted in reducing the art pipeline from 75 minutes to fewer than 2 and in game frame rates increasing by 100%• Led geographically diverse development team to the quality completion of the game Recoil. Reviews include: “I think that Recoil will stand as a new reference point to which future action games of this type will be judged by” and “Orverall, Recoil is deeply immersive arcade experience, better than any 50-cent-a-pop arcade machine I’ve ever played. It is also better than any other PC game in its genre.”• Timely shipment of 20 software titles using the core game tools and engines developed by my TNT group

(A leading studio and creator of entertainment and consumer products; Annual revenues: $29 Billion)Reporting to the Vice President, General Manager and responsible for the management of all technology and production resources for all Disney titles. My responsibilities included recruiting and management of internal development teams, identification qualification and management of external team, technical and production liaison with all vendors and joint venture partners, and the management of project and department budgets.• On-time completion of over 40 education, productivity and entertainment products each translated into five languages and developed on multiple hardware platforms• Production and technology management of Aladdin Sega, and The Lion King Sega & SNES whose combined retail sales were in excess of $400MM• Recruiting, staffing and project management of internal development teams (90+ employees and contractors)• Identification, qualification and management of numerous external development teams• Critical team member in propelling Disney as a brand in interactive entertainment• Critical team member in closing high dollar high profile deals with IBM, Microsoft, Sony, Virgin, Nintendo, Sega, Capcom and Bandai• Fiscal management of project budgets from $150k to $1.5MM and department budgets in excess of $5MM• Helped establish Disney’s core product lines Video Games, Activity Center, Animated Storybook, Print Studio leveraging high profile feature film properties in addition to the vast Disney vault• Management of disparate disciplines including: Program Managers, IT, application programming, all creative and conceptual talent, 2D and 3D artists, quality assurance, customer service and Disney Feature Animation artists

Reporting to the Director of Product Development and responsible for the technical management of all Disney titles in development. Produced Stunt Island the winner of the SPA’s Critic’s Choice Best Consumer Program award, and Computer Gaming Worlds’ Game of the Year 1993 Special Award for Innovation• Established all developer qualification tests and procedures• Developed critical operations documents and processes including: product technical specification requirements, test platforms, quality assurance tests and configuration control procedures

Reporting to the Vice President of Product Development and responsible for all internal product development. My responsibilities included directly managing all internal programming (12 employees) and line managing our internal art (15 employees) and audio (6 employees) departments. Other responsibilities included hardware and software purchases, development of standard programming systems, advanced technology R&D, configuration control and enhancement of existing and development of new tools needed in the development of video games and productivity software.

Reporting to the Director of Product Development and responsible for qualifying, staffing, design and development of entertainment software programs for all popular personal computer formats. Managed internal and external developers some of which were in locations in time zones that were 9 hours outside of mine. Successfully completed over 40 software programs of which nine were created in the former Soviet block country of Hungary.Titles include: Bolderdash Construction Kit, California Games, California Games II, Destroyer, Impossible Mission II, Mindroll, Omnicron Conspiracy, Rad Warrior, Red Shift run, Operation Snow Strike, Space Station Oblivion, Street Sports Baseball, Street Sports Basketball, Sub Battle Simulator, Sub Battle Simulator II, The Games: Summer Edition, The Games: Winter Edition, and The Legend of Blacksivler.Formats Included: Apple II, Apple IIGS, Apple Macintosh, Amstrad, Atari 8 bit, Atari ST, Commodore Amiga, Commodore 64, IBM, Nintendo 8 bit, Spectrum, Tandy Coco 2 and Tandy Coco3