Ron J Fortier Email & Phone Number

Irvine, CA

• Responsible for the research and development of search and content strategies, production of premium websites and citation building. Staffed and manage a team of 22 that launched over 1,750 websites, and maintained.
• Produced, directed, and edited 98 product videos - example: http://bit.ly/2RNyc52
• Voice over for 2,000 YouTube slide show product videos
• Established content marketing group that has deployed 15.6 million words to date and now deploys 465,000 words per month. Developed tools to ensure accuracy of internal linking, the inclusion of structured data, and.
• Initiated, researched, developed, managed and executed SEO strategies based on keyword research, competitive analysis, current trends and Google's best practices
• Personally hand SEO optimized over 400 client websites. Tasks included deploying content (approx. 114k words per site), using local SEO best practices, designing and deploying structured data, and integration of up to.

Irvine, CA

• Responsible for the research and development of search and content strategies. Staffed and managed a team of 31 that launched over 600 websites, and maintained more than 400 client websites each month
• Designed and developed the base architectural strategy for on-site optimization of dealer websites inclusive of extensive semantic markup. The strategy employs up to 100 targeted SEO search signals and allowed for.
• Developed a custom keyword research program to understand historical drivers and blend them on a weighted basis with forward looking research to ensure greatest possible keyword targeting
• Architected and programmed all tools used in enterprise deployment of content. This relational database content workflow cut content deployment times by 80% and ensured accuracy of all client targeting information..
• Established pre-production validation tests that ensured rapid deployment of accurate content reducing QA times by 70%
• Developed a custom geo research program that understood not only where searches originated, but what consumers where looking for. This nullified effects of commuters and provided enhanced geo targeting

Costa Mesa, CA

• (An international real estate marketing and sales firm focused on investment properties)Responsible for all online marketing including domestic and international corporate websites, SEO, PPC, consumer email campaigns.
• Development and implementation of search engine optimization strategy that included email lead capture bonuses such as a free e-books and multi part audio courses
• Establishment of complete multi-part multi-media direct response campaigns that highlight important aspects and unique selling propositions of the business to create a stronger brand allegiance with the customer base
• Produced mixed media SEO campaigns including on page, article, PDF, podcasts and video SEO.
• Productizing an existing base of 100 podcasts into an investor price point product with over 500 pages of written content, multiple DVD’s and audio CD’s
• Design, and development of new mixed media web site content for all educational events and ongoing business needs including: text only, rich html, Flash, Camtasia/Webinar, audio, and video

Tustin, CA

• (A developer of digital photography tools targeted at consumers helping them celebrate the iconic moments in their lives)Responsible for all operational and production aspects of the business including original design.
• Designed, developed and maintained the corporate website including all commerce and CRM technologies
• Development and implementation of search engine optimization strategy that has yielded top Google listings resulting in sales in excess of 40,000 units
• Designed, authored and developed a visually rich campaign of 55+ direct response emails featuring the company and individual products that gave consumers the feel that the company was substantially larger than it was
• Worked as an individual contributor creating and managing new SEM campaigns with a focus on segmentation of the keywords to maintain a high quality score to keep the costs down
• Designed the data driven software application that enabled rapid development of additional art packs all working within a standard application for the integration of digital photos and personalization.

Irvine, CA

• (A leading manufacturer of hard disk drives and related technologies; Annual revenues: $4 Billion)Cameo enabled polite transfer of digital media assets and executables to connected user's PC’s over IP. Customers.
• Successfully created the original product design specification for all major Cameo technology components including: client, publishing, preferencing, rotation, interaction, reporting, and the customer extranet
• Led creative on 400 video spots for sales demonstrations and published on the network. The production team developed highly individualized client skins to maximize client branding and product marketing opportunities.
• Programmed client based show code, and an automated show builder that enabled rapid show development while eliminating human error inherent in custom development
• Developed a proprietary set of DRM technologies that protected our client’s content from unwanted distribution, passing studios technology and business affairs gauntlet.
• Designed and implemented proprietary Cameo’s Internet video production pipeline that radically reduced data requirements while maintaining broadcast quality and full screen playback

Venice, CA

• (A leading creator of high-end 3D graphics and software. Winner of 2 Academy Awards and numerous Cleo’s)Reporting to the President of Interactive Media responsible for management of programming resources, direction of.
• Successfully developed Concept Cure, General Motors 1st web site designed exclusively for broadband users featuring a video host and extensive Flash animation themed around 5 GM cars, and encouraging them to donate to.
• Led the integration of Digital Domain’s legacy of high-end graphics software and artists into the real-time 3D graphic adventure puzzle game LEGO Alpha Team. Reveiews include: “The Lego team has really outdone.
• Led the development on the real-time 3D Barbie’s Magic Hair Styler in under 12-month development cycle. Reviews include: “a must have for all little girls” and “BMHS provides limitless opportunities”

Irvine, CA

• (A leading creator of entertainment products for video game systems and home computers)Reporting to the Vice President of Product Development responsible for the management and direction of all cross platform.
• Successfully directed the Tools and Technology group in the review, enhancement and rewriting of the tools and engines used by the game development teams, which resulted in reducing the art pipeline from 75 minutes to.
• Led geographically diverse development team to the quality completion of the game Recoil. Reviews include: “I think that Recoil will stand as a new reference point to which future action games of this type will be.
• Timely shipment of 20 software titles using the core game tools and engines developed by my TNT group

Burbank, CA

• (A leading studio and creator of entertainment and consumer products; Annual revenues: $29 Billion)Reporting to the Vice President, General Manager and responsible for the management of all technology and production.
• On-time completion of over 40 education, productivity and entertainment products each translated into five languages and developed on multiple hardware platforms
• Production and technology management of Aladdin Sega, and The Lion King Sega & SNES whose combined retail sales were in excess of $400MM
• Recruiting, staffing and project management of internal development teams (90+ employees and contractors)
• Identification, qualification and management of numerous external development teams
• Critical team member in propelling Disney as a brand in interactive entertainment

Burbank, CA

• Reporting to the Director of Product Development and responsible for the technical management of all Disney titles in development. Produced Stunt Island the winner of the SPA’s Critic’s Choice Best Consumer Program.
• Established all developer qualification tests and procedures
• Developed critical operations documents and processes including: product technical specification requirements, test platforms, quality assurance tests and configuration control procedures

Redwood City, CA

Reporting to the Vice President of Product Development and responsible for all internal product development. My responsibilities included directly managing all internal programming (12 employees) and line managing our internal art (15 employees) and audio (6 employees) departments. Other responsibilities included hardware and software purchases.

Redwood City, CA

Reporting to the Director of Product Development and responsible for qualifying, staffing, design and development of entertainment software programs for all popular personal computer formats. Managed internal and external developers some of which were in locations in time zones that were 9 hours outside of mine. Successfully completed over 40 software.

Rancho Cucamonga, CA

Chatsworth, CA