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As a dynamic C-Suite Executive and seasoned Executive Consultant, I bring a wealth of expertise to the realm of advertising and strategic communication. An alumnus of ESSEC Business School with an MBA in Strategic Management, my career is defined by a series of high-impact roles, particularly in the vibrant markets of the Middle East and Africa.At the heart of my professional journey is a tenure at BBDO Group Egypt, where I spearheaded operations and steered a talented team of over 150 professionals, driving unprecedented growth and operational excellence. My role extended beyond leadership to being a catalyst for change, where I harnessed innovative media and digital strategies to transform organizational narratives and outcomes.Currently, as the Partner and Founder of RConsultPlus, I am at the forefront of redefining managerial consulting. Specializing in communication and managerial solutions, my firm is a testament to my commitment to bridging traditional management practices with cutting-edge methodologies.My passion for the transformative potential of AI is not just a professional interest but a strategic vision. I am keenly focused on exploiting AI tools to revolutionize productivity across various sectors, including finance, managerial consulting, and communications. My goal is to seamlessly integrate artificial intelligence into business processes, unlocking new dimensions of innovation and strategic growth.In this ever-evolving business landscape, I stand as a forward-thinking leader, eager to embrace challenges and convert them into opportunities for sustainable development and trailblazing success.
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Managing PartnerRconsultplus® -
Managing PartnerRconsultplus® Oct 2019 - PresentLebanon• Transformed SMEs through brand and communication uplift and management solutions.• Collaborated with other consultancy groups on strategic assignments.• Deployed SME transformation in structural, financial, marketing, and communication functions.• Provided political communication consultancy leading to successful candidate election.• Achieved 23.5% compounded turnover increase through communication strategies in banking, realestate,FMCG, retail, advertising, manufacturing and medical (Hospital) categories.• Secured a successful major pitch deal with Ogilvy Qatar for Qatar National Bank.Achieved 70%+ business retentionNon-exhaustive Client list: Ogilvy Qatar, ABC SAL (Leading Retail and Shopping Mall in Lebanon), ANBoukhater Holding (Mazda, Ford, Opel, Piaggio, Vespa, KTM..), Notre Dame des Secours NDS-CHU.Full client list upon request and at the discretion of the concerned partners.
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Executive ConsultantChu Notre Dame Des Secours Sep 2023 - Nov 2023Beirut Governorate, LebanonInternal MarCom Audit. Gap Analysis and Inter-departmental Communications Restructuring.
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Executive Consultant | Acting Group CmoAbc Lebanon Nov 2022 - Apr 2023Beirut Governorate, LebanonRestructured Marketing, CRM, Virtual Merchandising, and Customer Experience Department for enhanced output and collaboration.Developed a 5-year vision plan to boost experience and increase bottom line. -
Executive Consultant | Acting Mangaging PartnerOgilvy May 2022 - Oct 2022Doha, QatarCo-leading Agency operations at managerial level, restructuring, pitching and retaining QNB, the largest Bank Group in Qatar. -
Group Managing DirectorBbdo Worldwide Jun 2018 - Feb 2020EgyptCustomer and Client-centric Group Managing Director, focused on increasing Bottom Line and engaging in Managerial Change to optimize output and sustain Group culture. Adaptive and deadline-oriented critical thinker experienced to execute and complete multiple projects in high-stress environments. • Merged 2 companies Impact BBDO Cairo and Strategies BBDO Cairo to form BBDO CAIRO GROUP with more than 150+ employees and restructured the Group, enhanced economies of skills and scale and streamlined operational culture.• Adjusted dropping revenue stream and balanced unstable ratios - affected by currency float in 2016.• Achieved in 2017 and 2018 a remarkable 18% growth driven by organic expansion and new business inclusion.• Enhanced and redefined organizational structure to maintain company's competitive edge and culture across departments.As such, the Group is considered today one of the top creative Agencies in Egypt. -
Managing DirectorBbdo Worldwide Jan 2016 - Jun 2018Egypt• Led a headcount of over 100 employees - operation being the second largest in BBDO MEA Group.• Saved the operation from the 2016 local currency float and end it up closing the year with 11% profit (versus negative predictions).• Operated internal right sizing to balance S&R to Income ratio below 50.• Restructured departments to allow mandatory digital inclusion and streamline office culture across employees.• Devised, deployed and monitored processes to boost long-term business success and increase PBT levels by 25 % PBT in 2017/2018 despite the local economic strain inflicted by currency float and 2-digit inflation.• Managed operations in forward-thinking strategies to accomplish 88% asset retention in 2017/2018.
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General ManagerBbdo Worldwide May 2013 - Dec 2015Beirut•Led PepsiCo portfolio for the Levant and Africa with a year by year average growth of 27% PBT. •Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans and across MEA and Levant geographies.• Contributed in the setup of Affiliate Operations in Syria, Morocco, Jordan and Algiers to cater for the Multinational businesses, all affiliates reporting to Beirut Operation.• PepsiCo products have been dominating by market share in Iraq, Jordan and Lebanon by 80% + points.• Handled Imperial Tobacco Group for MENA with a yearly compounded average growth of 34% PBT.
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Regional Business Unit DirectorBbdo Worldwide Jul 2005 - Apr 2013BeirutLed the PepsiCo business for the Levant and Africa regions.
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Head Of PlanningSaatchi & Saatchi Beirut Jun 2004 - Jun 2005• Led business acquisition team of 4 for the Levant Area with focus on new business wins (+ 35%) and blue-chip (Procter and Gamble) brand consultancy.• Proved team leadership and successful working within tight deadlines and fast-paced atmosphere. Clients: Crest, Gilette, Chateau Kefraya, Iraqi Elections NGO, Queen Rania Foundation, LibanCell -
Head Of Philip Morris Unit - LevantLeo Burnett Beirut Jun 2000 - Jun 2004• Led Marlboro portfolio for the Levant and Cyprus• Drove operational improvements in 2003 which resulted in 25% savings and improved profit margins by 16%.• Handled brand sponsorships for events such as Marlboro Rally of Lebanon and Bahrain F1 Grand Prix.• Increased profitability by 54% in 2004.
Roni Chamcham Skills
Roni Chamcham Education Details
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Food Business Strategic Mangement -
Graduated With Distinction
Frequently Asked Questions about Roni Chamcham
What company does Roni Chamcham work for?
Roni Chamcham works for Rconsultplus®
What is Roni Chamcham's role at the current company?
Roni Chamcham's current role is Managing Partner.
What is Roni Chamcham's email address?
Roni Chamcham's email address is ro****@****ail.com
What is Roni Chamcham's direct phone number?
Roni Chamcham's direct phone number is (212) 459*****
What schools did Roni Chamcham attend?
Roni Chamcham attended Essec - Essec Business School, American University Of Beirut.
What skills is Roni Chamcham known for?
Roni Chamcham has skills like Integrated Marketing, Creative Strategy, Advertising, Marketing Communications, Digital Marketing, Brand Architecture, Digital Strategy, Direct Marketing, Marketing Strategy, Mobile Marketing, Media Planning, Brand Management.
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