Roni Cheung Email & Phone Number

Hong Kong SAR

• Partnering with Digital Agencies’ C-Level to drive revenue growth and product adoption. Responsible for bringing our partners on a journey by determining where our agency, customer, and Google strategies & priorities.
• Deliver against ambitious quarterly business and product growth objectives. Grow agency business by driving scalable product adoption and growth across a broad portfolio of Agency clients.
• Own a portfolio of agencies by thoroughly understanding growth drivers, identifying opportunities for growth, managing risks, and building multi-quarter plans for achievement.
• Work across levels of agency partners to grow new and existing business consistently, while prioritizing and delivering outstanding business experiences to Google's agency partners.
• Collaborate with internal Agency counterparts on cross-channel agencies, align on strategic and product priorities to provide a cohesive experience to agencies and their clients.
• Shape the agency program by being a thought partner for the Agency Lead on strategic initiatives and agency-level planning.

Hong Kong SAR

• The Accelerated Growth Program (AGT) is a special program that is designed to support small and medium-sized businesses with significant growth potential. AGT specializes in building full-funnel strategies to increase.
• Serve as a strategic business partner for leading SMB, spearheading C-level growth planning strategies for high-potential accounts.
• Drive initiatives to explore new revenue streams, devise product strategies, enhance competitive positioning, and identify market expansion opportunities.
• Cultivate and strengthen C-level relationships through pivotal strategy meetings, conducting comprehensive business reviews, and in-person events.
• Grow customers’ Google Ads footprint by presenting customized search marketing solutions. Implement creative ways to expand customers existing accounts, tailor and share performance-enhancing suggestions, and promote.

Hong Kong SAR

• Google Customer Solutions team is the human face of Google Ad business. Our Google Customer Solutions (GCS) team of entrepreneurial, enthusiastic and customer-focused members are the human face of Google, helping.
• Managed a diverse portfolio across multiple industries, with a focus on multinational brands in the CPG, Finance, Travel, and Retail sectors.
• Built strong relationships with key decision-makers at Big 6 agencies, overcoming the inherent challenge of aligning client investment goals with agency capacity and objectives.
• Identified and pursued top opportunities to drive revenue growth through various Google advertising solutions, effectively negotiating for Joint Business Plans, a strategic framework for aligning goals, defining mutual.

• 20% Project
• Reported to Global Product Team
• Analyzed advertiser videos and identified patterns along with Product Team, improving existing trimming algorithms and enabling support for diverse durations (10s, 15s, custom). This work enabled the algorithm's.
• This initiative enabled close collaboration with teams from various regions, fostering the exchange of best practices and storytelling approaches, empowering clients with a wider range of video lengths and enhanced.

Hong Kong SAR

• In summary, I led the operations of ClassPass in Hong Kong. This encompasses a dynamic blend of responsibilities including business development, account management, strategic marketing initiatives, and meticulous.
• Drive ClassPass growth in Hong Kong, delivering revenue and profitability targets
• Maintain strong relationships with the top studio partners through strategic partnership, support and data-driven consulting
• Sign and onboard new partners, curating their bespoke contract negotiations
• Develop and execute strategic plans to drive market growth based on key opportunities and industry knowledge.
• Close collaboration with company leadership to highlight strategic opportunities and roadblocks, leveraging centralized support in HQ to deliver strategic goals

Hong Kong

• Be accountable for frontline business growth in Hong Kong, delivering revenue and profitability targets
• Drive the complete sales cycle through making/sending introductory calls and emails, building partner relationships and closing deals
• Sign on new partnerships, leverage negotiation and persuasion skills to maximize studio retention, product adoption, and engage in contract negotiations

Hong Kong

• Lead corporate strategy and manage all corporate accounts
• Leverage industry network to connect with and sign new corporate accounts.
• Build strong relationships with existing corporate clients, maintaining a high standard of customer satisfaction and product utilisation

London, United Kingdom

At Freeformers, a digital growth partner to FTSE 100 companies (Barclays, HSBC, etc.), I drove lead generation initiatives targeting C-suite executives within retail banking. My responsibilities included:- Strategic Development: Designed and implemented a growth marketing strategy focused on nurturing and converting high-value leads.- Targeted Outreach.

Hong Kong, Singapore, Manchester, London

Advise clients for UX journey mapping by doing interviews, testing prototypes and product, as well as providing feedback and strategy to improve product design and user experience.

London, United Kingdom

• Co-founder of a start-up that mixes blockchain and music together. Responsible for product development, strategic planning, project management, business planning, marketing, branding... and moving post-its around.LAVA.
• Conduct User Research (interviews, customer journey mapping and secondary research) to garner insight regarding the pain points of ticket touting and fraudulent ticketing
• Conduct market valuation and competitor research to determine the viability and feasibility of the concept
• Plan and execute digital marketing and public relations strategies
• Develop the business and client relations for potential investment partnership

Hong Kong

• Deliver engaging content aligning with the brand attributes and marketing strategy
• Manage and be the public voice of the company on corporate social media channels (Facebook, Instagram and Twitter)
• Handle customer enquiries on a timely basis and within the defined tone & manner
• Keep ownership of several social media campaigns across social media channels
• Provide guidance and review performance of 20+ global outport’s local market and online marketing initiatives
• Execute projects, including preparation of documents, presentations and other materials for creation of social media best practices, as well as digital marketing campaigns

Hong Kong

• Implement full spectrum of Marketing & PR activities to the company
• Create content and manage corporate Facebook page
• Translate content for the website, recipe cards, and newsletter
• Explore advertising channels & media exposure opportunities
• Provide insights and execute on the marketing initiatives√ Key Performance: increased 7,000 fans on Facebook fanpage and made a remarkable conversion rate. Brought up 30% of total sales for the first launch of Chinese.

• Reporting directly to General Manager, main responsibilities are as follow:
• Prepare presentations for internal and external meetings
• Handle marketing accounts administration
• Assist General Manager for meeting scheduling and preparing meeting agenda
• Assist in mall marketing & traffic marketing strategies
• Assist in brand opening events including TOPSHOP Hong Kong, American Apparel

Master’S Degree, Master Of Arts In Digital Management

The programme combines a broad range of topics, including digital technology, business transformation, strategy, service design and.

Bachelor'S Degree, Marketing & Public Relations, Credits