Marketing Strategy and Management

Developed Corporate Identity for a new business: Designed and created logo, company websites, social media platforms, marketing content and material (brochures, flyers, invitations) and newsletters. Managed projects within cross-functional teams and ensured all digital and print communication align with brand strategy and budget. Organized and managed events for product introduction.

Managing, planning, and executing business and marketing initiatives for the TOEIC Program. Collaborating with brand stakeholders and cross-functional partners for key programs and marketing initiatives for the business. Collaborating with the ETS Internal Creative team and external creative agencies to manage and deliver creative projects such as marketing materials, media planning and execution, development of the brand’s digital infrastructure and business planning.

Managed international marketing communication: SEO, SEM, created strategy, designed and improved several websites, social media, and newsletters. Produced and implemented Company Identity (CI). Managed projects within cross-functional teams and ensured all digital and print communication align with brand strategy and budget. Analyzed ROI of campaigns and improved campaigns accordingly. • Improved search engine placements through new website creation and SEO project• Increased sales through improved corporate design and marketing material• Advanced efficiency by implementing a new management approval process• Enhanced sales by applying a new CI and a library of all international marketing material• Successful launch of a new product line through creating logo, website, and promotional material• Multiplied product and company awareness by launching the new social media strategy

Prospected new client opportunities and identified sales strategy for the international sales team, managed and executed sales training of international team, built relationships within and outside of the organization • Generated improved online communication for the international markets through sales training• Enhanced communication through an improved validation system • Accomplished increased sales through marketing and communication projects

Coordinated and designed multilingual marketing media for international organizations within the lighting industry, researched and managed relevant market information in Asia, the Middle East, and Europe, assisted in SEO optimization, pricing and budgeting• Responsible for conceptualizing and producing marketing advertisements and strategies resulting in increased sales by 23% in international sales department• Organized a tour of Bank of America Tower NY for potential clients containing Lutron’s economic lighting control system. This tour resulted in closing a multi-million-dollar deal

Coordinated and executed projects by establishing and implementing essential workflow processes, organized sales, marketing, and vendor lines of business to balance budgets and deadlines for the creation of marketing collateral, assisted in website design, sales flyer conception, magazine ad development, logo development, and electronic image processing