Roni Levy Email & Phone Number

Israel

Israel

- Led and developed Adidas PR and communication strategy adapting the global marketing messages to the local market. - Creating local content for social media and e-commerce channels. - Mapping Brand Calendar and developing a local content guide.- Planning, budgeting, and leading the brand's monthly campaigns.- Developing and implementing strategies informed by data and KPIs.- Building annual marketing budget and yearly work plan (22M EURO)- Creating BTL & ATL strategies for the different categories and products.

Israel

- Establish and manage the Adidas Israel influencers marketing department.- Developed an annual influencer marketing strategy plan for promoting the various categories within the company's objectives and business goals.- Building a 5-year marketing strategy plan for Adidas Israel's influencers department. - Creating local content for social media and e-commerce channels. - Creating local (social) media plans, cooperating with local brand ambassadors, local key partners, and influencers- Managing over 40 influencers (sport & fashion).- Influencers Scouting according to market strategy.

Israel

- Planning, budgeting, and leading the brand's monthly campaigns.- Developing and implementing strategies informed by data and KPIs.- Building annual marketing budget and yearly work plan (22M EURO)- Creating BTL & ATL strategies for the different categories and products.- Building business collaborations to strengthen and promote categories and products.- Planning campaign activation including Briefing different departments, focusing on campaign objectives, and media plan. - Analyzing ROI and KPI - Management and execution of events, launch events, activation concepts, and content creation.- Executing and Monitoring campaigns (ATL, BTL, PR)- Providing Trade Marketing solutions and building a Seasonal showroom for strategic clients.

Tel Aviv Area, Israel

- Building marketing strategies and campaigns from A-to-Z including live promotions, experiential promotions, events, conferences, exhibitions, and Sponsorships.- Budget Planning with Profit Generation and Budgetary Framework Maintenance.- Collaboration with design studios, suppliers, authorities, copywriters, media companies, PR & etc.- Account Executive (2016-2017) - Managed execution of events, conferences, exhibitions, and activities. - Developed activation budgets and collaborated with internal and external stakeholders.