Roni Wang work email
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Roni Wang personal email
I'm a marketing professional with 14+ years of experience, focused on CRM and retention marketing and customer lifecycle management. For over 7 years, I've been immersed in iGaming and fintech, developing CRM strategies that resonate with customers and build loyalty.In my work, I believe in crafting experiences that blend personalization with scale, whether for established businesses or agile startups. I’m driven by the challenge of using data to fine-tune customer interactions and create lasting impact.Beyond work, I’m passionate about design, tech, eco-sustainability, and travel. I love exploring how technology can create smarter, more sustainable solutions for businesses and communities. Traveling and connecting with people from different backgrounds inspires me to see things from new perspectives and continuously learn from diverse cultures.Feel free to connect if you share a similar view on work and life.
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Product And MarketingOptikpiMilan, It
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Product & MarketingOptikpi Mar 2023 - PresentPrimary responsibility is to oversee and coordinate all aspects of a company's commercial operations. My main focus is on driving revenue growth and maximizing profitability by aligning marketing, sales, and product development strategies to achieve business objectives.
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Head Of MarketingPragmatic Play Jan 2022 - Jul 2022✦ Responsible for the company's B2B & B2C marketing functions in Asia, including advertising, PR and events, social media and affiliates;✦ Managed a team of 9 and a €2M annual marketing budget;✦ Led B2C player campaigns resulting in 50K+ new registrations and an active player base of 35K+;✦ Established a tracking system for traffic analysis and optimized acquisition channels; ✦ Worked with teams to increase brand and product awareness and optimized B2B lead generation;✦ Monitored product roadmap and planned new product GTM strategies;✦ Produced marketing materials across all channels;✦ Set up a merchandising plan for Asia and managed merchandise stores operation. -
Digital Marketing LeadFusang Jun 2021 - Dec 2021Hong Kong Sar✦ Revamped the brand identity, market positioning, and brand assets; ✦ Designed and developed user journey flow, optimized platform usability; ✦ Created and executed growth strategies;✦ Optimized campaigns performance for IPO and brand awareness; ✦ Managed SEO content. -
Marketing LeadTokipot Oct 2020 - Jun 2021Hong Kong Sar✦ Managed all GTM activities, a budget of $500K in 6 markets;✦ Created and executed 250+ campaigns, achieving 72K leads & 9.7K active players in 3 months;✦ Optimized acquisition & conversion funnel across paid digital channel campaigns; ✦ Achieved a 10% open email rate & 4.7K social engagement;✦ Led UX/UI, SEO & SocMed content and onboarding automation for owned digital channels; ✦ Setup and managed affiliate & RAF program;✦ Created 50+ landing pages and recommended new MarTech systems for business growth.
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FounderMuse Whispers Sep 2019 - Oct 2020Hong Kong, Hong Kong Sarmusewhispers.com
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Marketing ManagerAgility Digital Mar 2017 - Aug 2019Hong Kong✦ Managed a $1.7M budget and developed overall digital marketing strategy for 3 brands;✦ Led content project and increased website traffic by 50% through SEO;✦ Led acquisition and CRM campaigns, increased retention rate by 10%, and reduced churn rate by 20%;✦ Managed 60+ affiliate relationships, acquired new affiliates, and optimized affiliate payout process;✦ Implemented user journey automation and optimized rewards programs;✦ Responsible for commercial KPIs, budget and reporting.
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Head Of Media IntelligenceVisual Box Srl Dec 2012 - Dec 2016Milan Area, Italy✦ Led key account team, conducted analyses and provided solutions to top-tier clients; ✦ Verified data accuracy, developed web-based tools and BI reporting;✦ Managed M&A project, staff training and project deadlines;✦ Managed production teams and cooperated with external suppliers. -
Assistant Project ManagerBrand Partners Retail Development S.R.L. Jan 2011 - May 2012Milan Area, Italy✦ Conducted initial market research to ensure retail project feasibility.✦ Developed marketing plan and executed project launch presentations across Chinese and European cities.✦ Responsible for retail leasing pitches and presentations. -
Field Project-Luxury Consumer Insight In Italy, Us And China 2010Fondazione Altagamma Jun 2010 - Nov 2010
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Media SpecialistZenithoptimedia Mar 2008 - Sep 2009Hong Kong✦ Monitored high-end fashion and cosmetic brands’ presences in Greater China media.✦ Responsible for tracking advertising/editorial ROI and interpreted brand marketing performance.✦ Conducted research and analysis for media planning and buying. -
Part-Time Sales AssociateLane Crawford Dec 2005 - Mar 2007
Roni Wang Education Details
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Fashion, Design And Experience Management -
Degree In Journalism
Frequently Asked Questions about Roni Wang
What company does Roni Wang work for?
Roni Wang works for Optikpi
What is Roni Wang's role at the current company?
Roni Wang's current role is Product and Marketing.
What is Roni Wang's email address?
Roni Wang's email address is ro****@****lay.com
What schools did Roni Wang attend?
Roni Wang attended Sda Bocconi, Jinan University.
Who are Roni Wang's colleagues?
Roni Wang's colleagues are Kirsty White, Maria Rödberg, Mohamed Jaffir, Hari Gopalakrishnan.
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