Roni Wang Email & Phone Number

Milan, IT

Primary responsibility is to oversee and coordinate all aspects of a company's commercial operations. My main focus is on driving revenue growth and maximizing profitability by aligning marketing, sales, and product development strategies to achieve business objectives.

✦ Responsible for the company's B2B & B2C marketing functions in Asia, including advertising, PR and events, social media and affiliates;✦ Managed a team of 9 and a €2M annual marketing budget;✦ Led B2C player campaigns resulting in 50K+ new registrations and an active player base of 35K+;✦ Established a tracking system for traffic analysis and optimized.

Hong Kong SAR

✦ Revamped the brand identity, market positioning, and brand assets; ✦ Designed and developed user journey flow, optimized platform usability; ✦ Created and executed growth strategies;✦ Optimized campaigns performance for IPO and brand awareness; ✦ Managed SEO content.

Hong Kong SAR

✦ Managed all GTM activities, a budget of $500K in 6 markets;✦ Created and executed 250+ campaigns, achieving 72K leads & 9.7K active players in 3 months;✦ Optimized acquisition & conversion funnel across paid digital channel campaigns; ✦ Achieved a 10% open email rate & 4.7K social engagement;✦ Led UX/UI, SEO & SocMed content and onboarding automation for.

Hong Kong, Hong Kong SAR

musewhispers.com

Hong Kong

✦ Managed a $1.7M budget and developed overall digital marketing strategy for 3 brands;✦ Led content project and increased website traffic by 50% through SEO;✦ Led acquisition and CRM campaigns, increased retention rate by 10%, and reduced churn rate by 20%;✦ Managed 60+ affiliate relationships, acquired new affiliates, and optimized affiliate payout.

Milan Area, Italy

✦ Led key account team, conducted analyses and provided solutions to top-tier clients; ✦ Verified data accuracy, developed web-based tools and BI reporting;✦ Managed M&A project, staff training and project deadlines;✦ Managed production teams and cooperated with external suppliers.

Milan Area, Italy

✦ Conducted initial market research to ensure retail project feasibility.✦ Developed marketing plan and executed project launch presentations across Chinese and European cities.✦ Responsible for retail leasing pitches and presentations.

Hong Kong

✦ Monitored high-end fashion and cosmetic brands’ presences in Greater China media.✦ Responsible for tracking advertising/editorial ROI and interpreted brand marketing performance.✦ Conducted research and analysis for media planning and buying.

Master In Fashion, Experience & Design Management, Fashion, Design And Experience Management

ITALIAN FOUNDATION OF LUXURY AND PRESTIGE COMPANIES, Milan, Italy MAFED Field Project • Luxury consumer insight in Italy, US and China

Bachelor, Degree In Journalism

Activities and Societies: Public Relation Department of Jinan University Student Union