• Perform daily bookkeeping practices including payroll, A/R, and A/P.• Developing and analyzing financial reports that maintain the health of the organization.• Human resource consulting and benefits management.• Work with senior management on strategic planning initiatives to meet organizational goals.• Strategic marketing planning and implementation including voice of the customer research.• Leadership coaching to develop and define personal and organizational goals.• Provide engaging growth strategies that increase sales and brand awareness through competitiveanalysis research, marketing message clarification, pricing, branding and optimizing communicationchannels, and teaching workshops on marketing trends.• Instrumental in business operations and development, office management, and strategic planning tomeet business goals.• Review changes to the market, consumer trends, and the activities of competitors, adjusting themarketing plan where necessary.• Report on the effectiveness of marketing campaigns using pre-determined KPIs.• Created, executed, and optimized direct-to-consumer marketing plans to ensure traffic goals weremet for promotional campaigns.• Worked with internal and external constituents to gather information pertinent to proposals, briefdesigners, on creative elements, and assist in budget creation.• Collaborated with internal partners to identify product marketing opportunities based on industrytrends, current market environment, and competitive advantages.

Director of Operations overseeing all daily managementProduct development for Tools, Templates, and Online Courses for the development of integrated management systems for ISO 14001, ISO 9001, Automotive Quality (IATF 16949), Aerospace Quality (AS9100) & other international standardsBranding and digital marketing campaigns for organizational growth.

- Established strategic marketing initiatives to support the internal sales team and building brand awareness for a boutique marketing research firm specializing in custom designed qualitative and quantitative marketing research for Fortune 500s and Advertising Agencies.- Interfaced with all areas of the division to ensure a steady flow of information as it pertains to customer service.- Conducted quantitative and qualitative research on consumer behavior, marketing trends, digital and social media developments, and specific industry/client businesses to enhance sales probability.- Drove operational efficiency and innovation to make systems and processes better, faster and smarter.- Managed financial health (bookkeeping), human resources, IT consultation and implementation, office management and marketing research projects.- Developed persuasive and market resonating hypotheses, and created powerful value propositions and messaging in the testing market.

- Conceptualize all Marketing and Communication strategies with a 360 approach for Creative, Social, Digital and PR.- Provide short-term and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.- Implement effective marketing strategies for present and future products in line with the annual budget; through accurate scheduling of expenditures; analyzing variances, and initiating corrective actions.- Maintain and build on existing relations with customers by the promotion of customer-relations programs; and determine company presence at conventions, trade associations, and seminars to improve lead generation.- Synergize with brand marketing team ensuring that campaigns are embraced and receive maximum exposure on property level.- Conduct a post-program analysis of marketing programs with a focus on providing data-driven marketing insights and recommendations.- Direct marketing efforts with the most effective methods and tools.- Liaise with key departments and external vendors, monitor marketing projects and analyze results.- Overhaul analytically-oriented projects from inception to delivery, including client communication, internal team management, and the packaging presentation of deliverables.

Oversee distribution of the chapters’ marketing communications across all channels and board positions. The MarComm Director works with a committee on delegating communications by platform and directs strategy for timing and scheduling of communications. If a committee position is open, the Director implements the communication and strategy for that platform.Duties:Website updatesEmail newslettersEvent email invitationsTwitterFacebookLinkedIn

Oversee all operations of the Charleston AMA, including programming, marketing, financials and more. Duties:Create agenda and lead board meetings.Coordinate with AMA Support Center on documentation, deadlines, etc. Attend regional retreat and national summit.Work with each board member to ensure tasks are being completed, troubleshoot problems. Work with president-elect to secure board members for future term.Handle any board-related issues (someone not following through on task, someone steps down from board, etc.).Attend luncheons and special events. Welcome attendees to events, make an chapter announcements, announce speaker, etc.

Responsible for supporting the President and filling in where needed.DutiesMeet with President monthly (or bi-monthly) to discuss overall chapter statusAttend 2 yearly summits (National and Regional)Attend luncheonsKeep track of monthly reports from each Board ChairAssist with any “special initiatives” the President has (i.e. Spark Awards committee)Attend Board MeetingsPromote CAMA events

Director of programming is responsible for the monthly Signature Luncheons. While all board members and members at large can suggest topics and speakers, the director of programming is responsible for implementation, logistics and marketing of luncheons.Duties:Secure luncheon speaker(s).Coordinate with venue on room setup, microphone, lunch menu as needed.Obtain bio and photo of speaker.Create Eventbrite invitation and send via MailChimp (should be sent 3-4 weeks before event). Reminders should be sent weekly until event. Work with Marketing/Communications Committee on additional promotion for event (Facebook, Twitter, LinkedIn, calendar listings, etc.)Print nametags for event.Coordinate with membership team and programming committee for volunteers to work the registration desk.

- Conducted customer surveys to analyze the demands of the market.- Responsible for overall project management and operations of a quantitative consumer behavior research firm.- Enhanced efficiencies and implement best practices by providing direction for all in-house public relation responsibilities to include media relations with newspaper, TV, and radio and all press release coordination and release content.- Organized and coordinated corporate events to include annual conferences and corporate meetings, management of venue selection, research data for content, presentation materials, participant registration, and overall logistics. - Drove annual growth through trend analysis, systems integration, market segmentation, customized promotional campaigns, and multi-media advertising.- Partnered with the marketing team leadership to develop an overall contact strategy for the key strategic customer segments with clear business objectives and targets for each segment- Prepared daily execution report, weekly spending report, closing operation report such as insights, business results and key learning for management.- Worked with the Marketing stakeholders and the analytics team to ensure the appropriate test and control frameworks are in place to support campaign and model evaluation- Performed frequent and effective networking with a variety of business partners and customers.