Supporting people and brands to advance their marketing initiatives!Check my work at ronilpurani.com

- Greeting customers, identifying their requirements, providing solutions to their problems and enhancing their experience in a physical store by providing the right products for their projects- Ensuring sales closure and generating revenue by providing product usage guidance, details and specifications- Closely working with team leaders and team members to help the store reach its target plans- Knowledge and understanding of the department functions across the store- Cross-trained in seven different departments like Seasonal (Garden Center), Hardware, Appliances, Kitchen & Bath, Paints, Customer Service Desk and Cash Registers- Key Achievements: Homer Awards for January 2024, November 2022, June 2022 & May 2022Associate of the Month for November 2022 & May 2022

- Increased social media engagement for Amazon Prime Student by 25% through data-driven social media campaigns, utilizing photos, videos, and music- Developed content calendars, wrote and edited social media posts, and analyzed campaign performance using social media analytics tools- Worked closely with team members across North America to optimize campaign performance and ensure maximum reach and impact

- Worked closely with the founders, C-suite leaders and corporate communications team to execute brand communications strategy- Led the development and implementation of a comprehensive public relations campaign that resulted in 50+ media placements and increased website traffic by 40%- Presented recommendations based on data-driven insights to brand leaders, enabling them to make key decisions about campaign optimizationClient portfolio includes:• Tarrakki (Fintech- Wealth Management) • Afthonia Lab (India's foremost fintech incubator)• PayMate (Fintech- B2B Payment Solution Provider)

- Delivered a diverse content portfolio of 100+ press releases, 80+ media statements, 60+ articles, and 30+ advertorials, supporting brands in strategic communication and business success- Collaborated with internal and external stakeholders to design and implement social media campaigns that achieved a 60% increase in media engagements

- Crafted press releases, news articles, and interview content- Conducted research, pitched stories, and managed media lists- Supported leadership with press announcements and follow-ups

- Conducted market research and analysis on Indian mutual fund industry and stock market- Ideated website design and content as per the trends in the industry with the help of founding team members- Established new connections with industry professionals and conducted interviews of leading Mutual Fund Advisors- Key Achievements: Boosting social media presence for the brand and the stakeholders of the company by 50% and presented company’s motto to various stakeholders like- mutual fund advisors, start-up founders, etc.

- Established and nurtured relationships with educational institutions, emphasizing the value of newspapers in students' lives- Advocated newspaper ideology to students aged 8 to 14- Boosted newspaper subscriptions by 800 in Mumbai's Western Suburbs (Dahisar to Malad)

- Translated content from English to Gujarati for news websites- business news, political news and entertainment news- Tapped Indian and Global stock markets to share insights and news with senior journalists- Created and operated rundown for the news shows- Learnt fundamental functions of the television newsroom and production control room