* Helped retool global digital content strategy to align with buyer-based (CxO) agendas* Developed a new transformation consulting market segmentation model based on primary quantitative and qualitative research

* Built out Solution Marketing team, retooled go-to-market strategy and led multi-channel, integrated content marketing campaigns team across multiple solutions, industries and competencies, including supply chain, cyber security, business strategy, commercial transformation, health, consumer products, manufacturing, and more.* Significantly increased investments in sales enablement and alignment across the solution portfolio* Refocused multi-million dollar paid media campaign and agency relationship and transformed into leading practice in the firm, including performance analytics platform and introducing cutting-edge SEM* Developed marketing investment portfolio strategy to re-align budgets with executive strategy* Evangelized and piloted Agile Marketing (ABM) within the firm* Helped pilot website transformation and Marketing Automation within the firm

Executive in charge of all aspects of marketing for a mid-sized management consulting and professional services firm with national footprint across 7 regions, including: event marketing, digital inbound and outbound, lead pipeline management, positioning, messaging and branding.- Increased direct contribution to opportunity pipeline by 15% and pipeline marketing influence to 50% of opportunities.- Built new, high-performing marketing team from ground up.- Completely overhauled website in less than 6 months to support solution brand and content and inbound marketing strategies - increased web traffic by 3x- Built a content marketing machine that produced over 150 high quality case studies, whitepapers, videos and blog posts in a 12 month period.- Helped grow LinkedIn page follower base to over 8500 members.

Cloud-based clinical development solution provider (NASDAQ:MDSO)* Implemented a 60K contact lead management, scoring and nurturing system to align Sales and Marketing.* Grew and managed a 10-person, global field marketing and marketing operations team in the US, Europe and APAC; increased demand-gen 3-5 times for key field events

Cloud-based clinical development solution provider (NASDAQ:MDSO)* Built a 5-person Product Marketing team in support of revenue doubling from ~$100M to $200M, an IPO, two acquisitions and a product line growing from 1 to 10 products* Built a robust User Group franchise in North America and in Europe* Built a formalized, value-based Pricing practice in the company

Cloud-based quality management solution provider, primarily for Life Sciences* Managed product marketing for $40M Life Sciences suite of BPM and Quality Management solutions* Developed GTM strategy, product marketing plans for company’s new Financial Services offering* Formalized competitive desk* Kick-started company's first User Group

* Managed product marketing for enterprise mgmt & networking solutions representing $15M in revenue* Developed and executed vertical Financial Services and Education vertical market plans, resulting in a 10% increase in sales* Managed U.S. channel co-marketing program trained 75 resellers nationwide; resulted in a 20% jump in channel sales

• Hi Tech Product Development Consultant• Israeli Air Force (Capt.) - Product Manager – Radar & ECCM Center of Excellence

* Defined global location-based service product roadmap and European GSM product strategy* Identified strategic partners in the U.S., Western Europe and Israel resulting in JVs valued at $5M