In order to succeed, hotels and spas must combine resourceful operations with creative thinking and heart. A marketing driven and customer-focused strategy results in a strong bottom line. This is one of the reasons Ronit Copeland decided to launch Copeland Ltd.-A unique platform offering consulting and project management services in Concept Building, Business Development, Pre-Opening Planning and implementation ,Branding & Marketing Strategies and Asset Management for Hotels specializing in Independent & Boutique/Lifestyle Hotels .Extensive experience in the Lifestyle hotel in Israel, Europe & USA.,including both the full service international hotel market and in boutique and lifestyle hotels in Israel and abroad. Boasting over 25 years experience in the hotel industry in Israel and abroad, Ronit Copeland has held senior positions in four global hotel chains (Hyatt, Sheraton, Hilton & Marriott). Since 2001 she served as Vice President of Marketing at the Tamares Group (Israel), where she lead the marketing & sales activities, business development and product renovation projects. Ronit is proficient in three languages English,Spanish & Hebrew and combines an extensive network of local & international connections with deep knowledge and experience in hotel and spa concept development, marketing & service operations, asset management, hotel openings/integrations, strategic branding and set up. Ronit holds a BA (cum laude) in Business Administration from Clark University (MA, USA), and an MBA from the Hebrew University of Jerusalem. WWW.COPELANDHOSPITALITY.COMRonit writes a popular blogs: www.ronitcopeland.comin hebrew www.mylifestyle.co.il