Responsible for developing and implementing marketing communications strategy including branding, messaging, advertising, product launches, collateral, global events & and public relations. Work closely with all the company departments and company’s business partners around the globe. • Planning & executing global marketing communications strategy • Managing Corporate communications & media relations plan• Managing all marketing events & conferences• Leading co-marketing activities with regional marketing managers & business partners• Developing and managing website, social media & digital marketing• Developing sales & customer-facing promotional tools• Supporting cross-company initiatives and special interdepartmental projects

• Corporate communications & branding• Initiate and execute E-learning tools – AR projects• Develop brand strategy: Company story, positioning, messaging, vision & mission• Manage international events

• Go-to-Market activities, product positioning and launch of new products• Develop & execute collaborative marketing communications plan with OEM partners & regional sales • Define requirements for the company's first product sold online - VDP Software• Support International tradeshows to include: promotional tools, messaging, logistics • Initiate and execute outbound marketing initiatives: newsletters, ads, marketing campaigns etc

• Developing product related marketing & sales tools• Marketing communications tools: presentations, brochures, ads, sample/demo files, company events, etc.• Feeding back field input to future product definitions• Managing marcom budget