Ronit Leora

Ronit Leora Email and Phone Number

Strategic Planning | UX | Digital Health | Process, Product Optimization | Management @ Area 23
Ronit Leora's Location
New York, New York, United States, United States
Ronit Leora's Contact Details
About Ronit Leora

DEDICATED TO CREATING OPTIMAL CUSTOMER EXPERIENCES►Solutions driven leader with expertise in creating strategic plans to build brand value and improve customer engagement. Obtains insights from consumer trends and market research. Resolves customer pain-points and unmet needs. Optimizes business processes, digital marketing and products to improve customer acquisition and promote loyalty. Improves operational strategy and processes to increase efficiencies, enabling business growth in multiple industries, including, healthcare, technology, CPG, B2B and financial services, spanning Fortune 500s to non-profits and start-ups.►Consistently recognized for outstanding leadership, innovation facilitation, relationship-building and project management skills, PMP® certified. Excels at "connecting the dots" to transform strategic business vision into action plans for developing digital customer-centric solutions. Ability to marshal multidisciplinary and diverse stakeholder teams to deliver complex and global projects within scope, on time and budget, even during periods of significant organizational change. Manage project lifecycle from ideation through implementation: analysis, design, build, test, quality, communications, C-suite clients and third-party vendors.Contact: ronitleora@gmail.com►Specialties: Business Analysis, Strategy, Roadmaps | Market Research, Trends | Customer, Patient Experience | Digital Health | Qualitative/Quantitative User Research, Human-Centered Design, Innovation | Project Evaluation, Planning, Development, Implementation | Program Management, Communications | Product Improvement, Expansion | Business Transformation, Process Mapping, Workflow Optimization | Heuristic Evaluation, Competitive Audits, Usability, Quality, Metrics, Performance | Change Management | Team Leadership, Mentoring, Training | Partnerships, Business Development

Ronit Leora's Current Company Details
Area 23

Area 23

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Strategic Planning | UX | Digital Health | Process, Product Optimization | Management
Ronit Leora Work Experience Details
  • Area 23
    Vp, Director Ux - Experience Strategy
    Area 23 2018 - Present
    New York, Ny, New York, Us
    Identifies leading edge trends and customer-centric experiences to help brands gain a competitive advantage, define their differentiators and better engage customers to drive decision making. Leads UX team, providing strategic direction in determining project business goals and scopes for developing customer-centric solutions. Plans for the creation of content design and governance of digital products across multiple pharma and other healthcare clients, including: GSK, ViiV, Novartis, Biogen, Gilead, BI, Lilly, Bayer, AstraZeneca, Horizon, Insmed, Grifols, etc. Passionate advocate for HCPs, patients and caregivers, and user experience evangelist. Spearheads requirements gathering, competitor audits and heuristic analysis, user and innovation research, usability testing; collaborating with teams of account, brand and engagement planners, creatives, UX, analytics and development. Agency Hero Award for Excellence.
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  • Rl Strategic Consulting
    Consultant, Digital Solutions, Account + Project Management
    Rl Strategic Consulting 2014 - 2018
    ►CUSTOMER EXPERIENCE + BUSINESS PROCESS OPTIMIZATIONArea 23, FCB Health Network: Developed research plan, screening criteria and discussion guide for a competitive usability study of 15 autoimmune therapy pharmaceutical websites to inform the site design of a new drug launch. Conducted sessions with 30 patients and caregivers, analyzed quantitative and qualitative data, and reported insights and actionable recommendations. Ogilvy Health: Designed a customized medical education web portal with creatives for physicians to share content and best practices for prescribing Xarelto to improve patient outcomes. Increased cross-promotional opportunities, accelerating speed to market for web events and cost savings for brand team.PepsiCo Design + Innovation Center: Advised Executive on framework to improve team productivity and collaboration. Streamlined project requirements evaluation and cost saving tech solutions to increase ROI. Advanced innovation roadmap and NYC government agencies partnership opportunities.focusIT SaaS startup: Defined strategy, survey and prioritized product features for building a robust online mortgage lead management tool/CRM. Interviewed Loan Officer customers. Implementation improved workflow efficiencies, increasing customer sales.Innocean Worldwide Inc, Cenveo Corp: Created strategy to drive change and enable companies to scale operations and expand client base. Revamped organizational structure, simplified business processes and standardized documentation to gain efficiencies. Streamlined 100+ documents and 24 workflows.AMC Networks: Crafted content strategy for elevating the 5 network cable TV brands to drive ad sales in an upfront presentation to media buyers. Interviewed stakeholders to prioritize programs and messaging.
  • Rl Strategic Consulting
    Consultant, Digital Solutions, Account + Project Management
    Rl Strategic Consulting 2009 - 2014
    Elevated digital presence, community and the customer experience for multiple brands. Developed project plans, scope, budgets and communications. Led cross-functional design and development teams throughout the project lifecycle. Managed C-level clients and vendor relationships. Projects included:►CUSTOMER EXPERIENCE + DIGITAL MARKETINGL'Oréal USA: Led client, cross-functional and international teams to launch educational social website for girls to drive interest in STEM careers. Developed responsive design for multiple devices. Created intuitive Content Management System User Guide and trained staff. Cenveo Corp: Improved the customer experience and increased conversions 20% by simplifying order check-out for eCommerce site. Developed 4 brand sites managing design and tech teams. Created CMS User Guide and trained staff. Campbell’s Kitchen: Conducted competitive research and workshops to best position brand to target customers. Defined recipe taxonomy, information architecture and segmentation strategy for website redesign with marketing stakeholders. FedEx Cup Game: Optimized quality control for complex golf game website development. GE, Hyatt and HBO: Oversaw digital design, banners development and advertising campaigns with BBDO Kitchen and Google ad platform.+Acumen/IDEO.org Human-Centered Design course: Designed incentive program and online mentorship platform to transform barriers, create community and provide opportunities for young social entrepreneurs to connect with mentors and investors.
  • Avanade
    Director, Delivery Management, Experience Design
    Avanade 2014 - 2014
    Seattle, Washington, Us
    Defined strategic roadmap for consulting teams to collaborate, gain agile technical development efficiencies and establish an ExxonMobil Testing Center of Excellence to improve quality control and to optimize the digital marketing platform across multiple projects.
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  • Uja-Federation Of New York
    Director, Digital Media, Marketing + Communications
    Uja-Federation Of New York 2008 - 2009
    New York, Ny, Us
    Spearheaded website redesign, online marketing and social strategy to improve the constituent experience, increase virtual fundraising and fuel brand awareness to attract new donors. Managed and mentored cross-functional team of 20 to enhance communications and CRM functionality. Directed information architecture, content development and migration to CMS.►ORGANIZATIONAL TRANSFORMATIONIn less than one year, drove change across a siloed organization to build consensus and unite a fragmented Marketing and Communications department to embrace Web 2.0. Fostered collaboration on content development and taught new web skills, boosting morale. Championed and implemented an online advocacy platform to increase donor engagement, educate and mobilize supporters to influence congressional legislators on major social issues.
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  • Citi
    Consultant, Senior Customer Experience Program Manager
    Citi 2005 - 2008
    New York, New York, Us
    Developed small business credit card online strategy and implementation plan to optimize the prospect experience throughout the acquisition funnel. Refined business drivers and marketing messaging. Obtained insights from customer data, clickstream analysis, web analytics, A/B and multivariate tests, qualitative and quantitative market research, to better address customer needs.Implemented dashboard to enhance KPI reporting for Citibank.com. Managed and trained team on platform. Established process and tools for on-demand survey and primary research capability.►eBUSINESS EXPANSIONIncreased CitiBusiness online credit card applications by 60%, a 140% Year Over Year online accounts acquisition growth. Cut application abandonment rate by 20%.Propelled Citi's credit card portfolio forward by shifting focus to profitable and loyal business customer segment. Improved conversions, volume and quality of accounts.
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  • Ibm
    Consultant, Senior Customer Experience Project Manager
    Ibm 2003 - 2005
    Armonk, New York, Ny, Us
    Created strategic roadmap to launch a global enterprise-wide initiative to unify the IBM.com customer experience across 9 countries and 398 web properties. Managed complete lifecycle of program components including strategic planning, workflow analysis, requirements and standards teams, stakeholder alignment, implementation and international launch to ensure on-time delivery of IBM.com redesign.►BRAND UNIFICATIONImplementation resulted in increased customer engagement, intuitive task-based navigation, consistent brand messaging and unified web design standards adoption across IBM businesses.
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  • Ic3D
    Consultant, Product + Business Development Strategy For New Markets
    Ic3D 2001 - 2003
    Redefined the value proposition and brand reach for proprietary software for on-demand, made to measure consumer apparel with a 95% customer satisfaction rate. Delivered guaranteed-to-fit solution.Targeted B2B verticals in need of customized quick turnaround apparel including the U.S. military. Eliminated need for inventory, uncovered trends in mass customization and applications for monetizing technology to reduce overhead costs.
  • Scient Corporation (Sapientrazorfish)
    Director, Customer Experience + Production Management
    Scient Corporation (Sapientrazorfish) 1999 - 2001
    New York, Ny, Us
    Improved integration of eBusiness strategy, experience design and technology on $2 -$15M projects. Led teams of 10-25. Turned around floundering User Experience team. Trimmed costs by 35%. Renewed client confidence and satisfaction.Clients: SUNDAY mobile in Hong Kong, Johnson Wax Professionals, Development Bank of Singapore and Pfizer.
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  • Grey Group
    Emarketing Senior Producer + Account Management
    Grey Group 1998 - 1999
    New York, Ny, Us
    Slashed project costs by 25% by streamlining workflows tracking multiple projects, increasing operational efficiencies. Led website development and advertising campaigns, P+L: $2M; Staff: 22. Managed budgets, resource allocation and trained staff. Award of Excellence: Outstanding bank advertising, Chase credit cards. Key accounts: JP Morgan Chase, Seagrams, Microsoft and Lillian Vernon.
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Ronit Leora Skills

Strategic Partnerships Start Ups Cross Functional Team Leadership Project Management Strategic Planning Digital Marketing Business Development Project Planning Competitive Analysis Strategy Program Management Change Management E Commerce Entrepreneurship Strategic Thinking Social Networking Team Building Budget Constraints Business Process Improvement Social Entrepreneurship Budget Proposals Brand Management Workshop Facilitation Marketing Management Stakeholder Engagement Project Plans Stakeholder Management Contract Negotiation Project Delivery Program Development Multimedia Customer Insight Sustainable Business Social Media Product Innovation Corporate Communications Requirements Gathering Contract Management Stakeholder Analysis Conflict Management Business Innovation Strategic Roadmaps Client Presentation Internal Communications Conflict Resolution Project Scope Development Multicultural Sensitivity/awareness Online Advocacy Design Thinking Collaborative Problem Solving

Ronit Leora Education Details

  • The Polytechnic Institute Of New York University
    The Polytechnic Institute Of New York University
    Cleantechexecs Program
  • School Of Visual Arts
    School Of Visual Arts
    Video And Related Media
  • Adjunct Instructor: School Of Visual Arts, New School University, Nyc Technical College, Cuny
    Adjunct Instructor: School Of Visual Arts, New School University, Nyc Technical College, Cuny
    Tv Advertising Design And Production
  • Florida International University
    Florida International University
    Organizational Behavior
  • University Of Cambridge
    University Of Cambridge
    English Literature And Contemporary Drama Scholar
  • University Of Florida
    University Of Florida
    General

Frequently Asked Questions about Ronit Leora

What company does Ronit Leora work for?

Ronit Leora works for Area 23

What is Ronit Leora's role at the current company?

Ronit Leora's current role is Strategic Planning | UX | Digital Health | Process, Product Optimization | Management.

What is Ronit Leora's email address?

Ronit Leora's email address is rl****@****ail.com

What schools did Ronit Leora attend?

Ronit Leora attended The Polytechnic Institute Of New York University, School Of Visual Arts, Adjunct Instructor: School Of Visual Arts, New School University, Nyc Technical College, Cuny, Florida International University, University Of Cambridge, University Of Florida.

What are some of Ronit Leora's interests?

Ronit Leora has interest in Customer Experience, Cleantech, Trend Watching, Strategic Partnerships, Social Innovation And Impact, Health And Wellness, Performing And Visual Arts, Project Energy Professional, Film And Video Production, Health.

What skills is Ronit Leora known for?

Ronit Leora has skills like Strategic Partnerships, Start Ups, Cross Functional Team Leadership, Project Management, Strategic Planning, Digital Marketing, Business Development, Project Planning, Competitive Analysis, Strategy, Program Management, Change Management.

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