Ronit Leora Email & Phone Number

New York, Ny, New York, Us

Identifies leading edge trends and customer-centric experiences to help brands gain a competitive advantage, define their differentiators and better engage customers to drive decision making. Leads UX team, providing strategic direction in determining project business goals and scopes for developing customer-centric solutions. Plans for the creation of content design and governance of digital products across multiple pharma and other healthcare clients, including: GSK, ViiV, Novartis, Biogen, Gilead, BI, Lilly, Bayer, AstraZeneca, Horizon, Insmed, Grifols, etc. Passionate advocate for HCPs, patients and caregivers, and user experience evangelist. Spearheads requirements gathering, competitor audits and heuristic analysis, user and innovation research, usability testing; collaborating with teams of account, brand and engagement planners, creatives, UX, analytics and development. Agency Hero Award for Excellence.

►CUSTOMER EXPERIENCE + BUSINESS PROCESS OPTIMIZATIONArea 23, FCB Health Network: Developed research plan, screening criteria and discussion guide for a competitive usability study of 15 autoimmune therapy pharmaceutical websites to inform the site design of a new drug launch. Conducted sessions with 30 patients and caregivers, analyzed quantitative and qualitative data, and reported insights and actionable recommendations. Ogilvy Health: Designed a customized medical education web portal with creatives for physicians to share content and best practices for prescribing Xarelto to improve patient outcomes. Increased cross-promotional opportunities, accelerating speed to market for web events and cost savings for brand team.PepsiCo Design + Innovation Center: Advised Executive on framework to improve team productivity and collaboration. Streamlined project requirements evaluation and cost saving tech solutions to increase ROI. Advanced innovation roadmap and NYC government agencies partnership opportunities.focusIT SaaS startup: Defined strategy, survey and prioritized product features for building a robust online mortgage lead management tool/CRM. Interviewed Loan Officer customers. Implementation improved workflow efficiencies, increasing customer sales.Innocean Worldwide Inc, Cenveo Corp: Created strategy to drive change and enable companies to scale operations and expand client base. Revamped organizational structure, simplified business processes and standardized documentation to gain efficiencies. Streamlined 100+ documents and 24 workflows.AMC Networks: Crafted content strategy for elevating the 5 network cable TV brands to drive ad sales in an upfront presentation to media buyers. Interviewed stakeholders to prioritize programs and messaging.

Elevated digital presence, community and the customer experience for multiple brands. Developed project plans, scope, budgets and communications. Led cross-functional design and development teams throughout the project lifecycle. Managed C-level clients and vendor relationships. Projects included:►CUSTOMER EXPERIENCE + DIGITAL MARKETINGL'Oréal USA: Led client, cross-functional and international teams to launch educational social website for girls to drive interest in STEM careers. Developed responsive design for multiple devices. Created intuitive Content Management System User Guide and trained staff. Cenveo Corp: Improved the customer experience and increased conversions 20% by simplifying order check-out for eCommerce site. Developed 4 brand sites managing design and tech teams. Created CMS User Guide and trained staff. Campbell’s Kitchen: Conducted competitive research and workshops to best position brand to target customers. Defined recipe taxonomy, information architecture and segmentation strategy for website redesign with marketing stakeholders. FedEx Cup Game: Optimized quality control for complex golf game website development. GE, Hyatt and HBO: Oversaw digital design, banners development and advertising campaigns with BBDO Kitchen and Google ad platform.+Acumen/IDEO.org Human-Centered Design course: Designed incentive program and online mentorship platform to transform barriers, create community and provide opportunities for young social entrepreneurs to connect with mentors and investors.

Seattle, Washington, Us

Defined strategic roadmap for consulting teams to collaborate, gain agile technical development efficiencies and establish an ExxonMobil Testing Center of Excellence to improve quality control and to optimize the digital marketing platform across multiple projects.

New York, Ny, Us

Spearheaded website redesign, online marketing and social strategy to improve the constituent experience, increase virtual fundraising and fuel brand awareness to attract new donors. Managed and mentored cross-functional team of 20 to enhance communications and CRM functionality. Directed information architecture, content development and migration to CMS.►ORGANIZATIONAL TRANSFORMATIONIn less than one year, drove change across a siloed organization to build consensus and unite a fragmented Marketing and Communications department to embrace Web 2.0. Fostered collaboration on content development and taught new web skills, boosting morale. Championed and implemented an online advocacy platform to increase donor engagement, educate and mobilize supporters to influence congressional legislators on major social issues.

New York, New York, Us

Developed small business credit card online strategy and implementation plan to optimize the prospect experience throughout the acquisition funnel. Refined business drivers and marketing messaging. Obtained insights from customer data, clickstream analysis, web analytics, A/B and multivariate tests, qualitative and quantitative market research, to better address customer needs.Implemented dashboard to enhance KPI reporting for Citibank.com. Managed and trained team on platform. Established process and tools for on-demand survey and primary research capability.►eBUSINESS EXPANSIONIncreased CitiBusiness online credit card applications by 60%, a 140% Year Over Year online accounts acquisition growth. Cut application abandonment rate by 20%.Propelled Citi's credit card portfolio forward by shifting focus to profitable and loyal business customer segment. Improved conversions, volume and quality of accounts.

Armonk, New York, Ny, Us

Created strategic roadmap to launch a global enterprise-wide initiative to unify the IBM.com customer experience across 9 countries and 398 web properties. Managed complete lifecycle of program components including strategic planning, workflow analysis, requirements and standards teams, stakeholder alignment, implementation and international launch to ensure on-time delivery of IBM.com redesign.►BRAND UNIFICATIONImplementation resulted in increased customer engagement, intuitive task-based navigation, consistent brand messaging and unified web design standards adoption across IBM businesses.

Redefined the value proposition and brand reach for proprietary software for on-demand, made to measure consumer apparel with a 95% customer satisfaction rate. Delivered guaranteed-to-fit solution.Targeted B2B verticals in need of customized quick turnaround apparel including the U.S. military. Eliminated need for inventory, uncovered trends in mass customization and applications for monetizing technology to reduce overhead costs.

New York, Ny, Us

Improved integration of eBusiness strategy, experience design and technology on $2 -$15M projects. Led teams of 10-25. Turned around floundering User Experience team. Trimmed costs by 35%. Renewed client confidence and satisfaction.Clients: SUNDAY mobile in Hong Kong, Johnson Wax Professionals, Development Bank of Singapore and Pfizer.

New York, Ny, Us

Slashed project costs by 25% by streamlining workflows tracking multiple projects, increasing operational efficiencies. Led website development and advertising campaigns, P+L: $2M; Staff: 22. Managed budgets, resource allocation and trained staff. Award of Excellence: Outstanding bank advertising, Chase credit cards. Key accounts: JP Morgan Chase, Seagrams, Microsoft and Lillian Vernon.

Cleantechexecs Program

Master Of Fine Arts - Mfa, Photography, Video And Related Media

Ideas In Computer Art, Concept Development, Advanced Photoshop, Tv Advertising Design And Production

Master Of Science - Ms, Cognitive And Community Psychology, Organizational Behavior

English Literature And Contemporary Drama Scholar

Bachelor Of Arts - Ba, English Language And Literature, General