- Project managing the launch of Shieldsorb, an innovative used for flood and leak protection, by contributing to market entry strategies.- Conducting thorough research on competitors and product specifications, creating a compelling presentation for organizational pitches.- Establishing the Shieldsorb Instagram account to develop engaging content for social media and the website, preparing for a strategic rollout.

- Managed Instagram and Facebook accounts, scheduled posts, and responded to customer inquiries, significantly increasing brand exposure.- Conducted in-depth competitive market research, analyzed rival brands' marketing strategies, and developed a comprehensive FAQ page for the website to enhance user experience. - Engaged luxury-focused social media influencers to boost brand awareness and enhance market presence.

- Compiled and presented a detailed slide deck showcasing the most effective ad campaigns, providing analysis and inspiration to the Strategy and Planning teams.- Conducted comprehensive research on Chinese consumer data for Chun Ye using Mintel and GWI, delivering actionable insights to inform marketing strategies for The Coca-Cola Company.- Produced and incorporated content in the Bubble Up Issue, WPP's bi-monthly newsletter capturing the latest insights, experience trends, tech updates, and thought starters for TCCC.- Created slide decks on Cannes 2023 and Coke Studio cases for TCCC, music campaigns for Sprite, and sustainability-related cases for Chun Ye.

- Managed social media accounts, boosting organic following by 900% and significantly increased post reach by collaborating with influencers to expand product reach to 12,000 viewers and enhance online promotion.- Enhanced company assets, including updating website and mobile app content, and creating new marketing materials, enhancing overall brand identity.- Developed a new shoe design and packaging, resulting in doubled sales after the redesigned shoes launched in 2020.

- Streamlined pricing processes by organizing data in Excel and creating detailed quotation sheets for various products.- Developed comprehensive formulation format documents, MOUs, and operational materials, enhancing organizational efficiency.- Categorized products by size, type, and price, creating informational sheets to assist business partners in understanding the product portfolio.